Freelance Digital Advertising Specialist (Short-Term Project)
Girls Inc. York Region is seeking a freelance Digital Advertising Specialist to help us increase awareness of our programs, impact, and opportunities to support girls and young women across York Region.
This is a short-term project for an experienced digital marketer who can help translate existing campaign materials into an effective paid digital awareness campaign.
Project Overview
Girls Inc. York Region has existing campaign messaging, creative assets, and marketing materials developed through a previous project. We are seeking a digital advertising specialist to review these materials, recommend a digital advertising approach, refine assets as needed for digital channels, and set up and launch a paid digital awareness campaign.
Scope of Work
- Review existing campaign creative, messaging, and objectives.
- Recommend an appropriate paid digital strategy and channel mix.
- Refine and adapt existing creative assets for use on platforms such as Meta (Facebook and Instagram) and Google.
- Recommend audience targeting, campaign structure, and budget allocation.
- Set up and launch campaigns within Girls Inc. York Region's advertising accounts.
- Provide a brief summary of recommendations, key metrics to monitor, and next-step optimization opportunities.
Qualifications
- Demonstrated experience managing paid digital advertising campaigns.
- Experience with Meta Ads Manager and/or Google Ads.
- Strong understanding of audience targeting, campaign setup, optimization, and performance measurement.
- Experience working with nonprofits, charities, or community organizations is an asset.
- Ability to work independently and efficiently within a limited project scope.
Project Details
- One-time contract engagement
- Expected effort: up to 10 hours
- Project completion: within one month of engagement
- Advertising spend will be managed separately by Girls Inc. York Region
To Apply
Please send your application to info@girlsincyork.org and provide:
- A brief summary of your relevant experience, including examples of digital advertising campaigns you have managed.
- Any experience working with nonprofit or community organizations.
- If applicable, please provide your hourly rate when working with charitable organizations
- Confirmation that you are able to complete the project within the proposed timeline and an outline of your proposed fee.
Required career level
- Experienced (Non Manager)
- Volunteer
Required languages
- English
Required skills
- Digital Marketing