WordPress Specialist

Samawada Organization

Position Overview

Samawada is seeking a proactive, technically capable, and detail-oriented WordPress Specialist to support the organization's website, digital presence, online communications, fundraising, program visibility, volunteer recruitment, and overall digital infrastructure.

The successful candidate will help maintain, improve, develop, optimize, secure, and manage Samawada's WordPress website and related web properties.

This role will work closely with Growth & Relations, Fundraising & Resource Development, Communications, Storytelling & Multimedia, Programs & Partnerships, Data & Analytics, IT/Digital Systems, and organizational leadership to ensure that Samawada's website supports its strategic priorities.

The role will contribute to:

• WordPress website management
• Website development
• Website maintenance
• Website optimization
• Website security
• Website performance
• Website content management
• Landing pages
• Fundraising pages
• Donation pages
• Volunteer recruitment pages
• Program and project pages
• SEO
• Website analytics
• Conversion optimization
• Forms and integrations
• Mobile responsiveness
• Accessibility
• Website troubleshooting
• Digital communications
• Website documentation

This is an excellent opportunity to gain hands-on experience managing and developing the digital presence of a growing humanitarian organization while developing professional skills in WordPress, web development, SEO, digital communications, fundraising technology, analytics, website optimization, and nonprofit digital strategy.

What You Will Do

WordPress Website Management

• Manage and maintain Samawada's WordPress website.
• Create, update, and organize website pages.
• Maintain website navigation, menus, categories, and content structures.
• Publish approved organizational content.
• Update text, images, videos, documents, links, and other website materials.
• Ensure website content remains current and organized.
• Identify outdated, broken, duplicated, or inaccurate website content.
• Maintain a consistent website structure.
• Support the continuous improvement of Samawada's website.

WordPress Development

• Develop and customize WordPress pages and website features.
• Configure WordPress themes and plugins.
• Make appropriate HTML/CSS changes where required.
• Support basic JavaScript or PHP modifications where appropriate and within the Specialist's capabilities.
• Build reusable page structures and components.
• Create landing pages for campaigns, fundraising, programs, and volunteer recruitment.
• Support website functionality improvements.
• Recommend technical improvements to the website.
• Ensure new website features are tested before being published.

Website Content & Publishing

• Work with Communications and Storytelling teams to publish approved content.
• Format articles, announcements, project updates, reports, and other materials for the website.
• Upload images, videos, PDFs, reports, and other resources.
• Maintain consistent formatting across website pages.
• Ensure links and downloadable resources work correctly.
• Help structure content so visitors can easily find important information.
• Support the creation of project and program pages.
• Maintain an organized website content library.

Fundraising & Donation Pages

• Support the development and maintenance of fundraising pages.
• Create landing pages for fundraising campaigns.
• Support donation-related website functionality and integrations.
• Ensure fundraising pages provide clear calls to action.
• Work with Fundraising & Resource Development to improve the online donor experience.
• Support tracking of fundraising-related website activity where technically possible.
• Help test donation forms and related website functionality.
• Ensure fundraising information displayed on the website is accurate and approved.

Volunteer Recruitment & Engagement

• Create and maintain volunteer recruitment pages.
• Build landing pages for specific volunteer opportunities.
• Support volunteer application forms and integrations.
• Ensure volunteer information is easy to find and understand.
• Work with HR and Volunteer Operations to improve the online volunteer experience.
• Support campaigns designed to direct potential volunteers to appropriate website pages.
• Help track website activity related to volunteer recruitment where possible.

Program & Humanitarian Project Pages

• Create and maintain pages for Samawada's humanitarian projects and programs.
• Work with Programs & Partnerships to publish approved project information.
• Support project updates, impact stories, reports, photographs, and other materials.
• Ensure project information is presented clearly and accurately.
• Help create dedicated landing pages for major projects and initiatives.
• Support the development of project portfolios and digital impact pages.

Website SEO

• Support basic and technical search engine optimization.
• Optimize page titles, headings, descriptions, URLs, and website content.
• Conduct basic keyword research where appropriate.
• Improve website content structure for search visibility.
• Identify technical SEO issues.
• Improve internal linking.
• Ensure images have appropriate alternative text.
• Monitor relevant SEO performance indicators.
• Work with the Growth & Relations and Communications teams to improve organic visibility.
• Use Google Search Console and other appropriate tools where available.

Website Performance & Optimization

• Monitor website speed and performance.
• Identify pages or features that may negatively affect website performance.
• Optimize images and website assets where appropriate.
• Review plugins and website components for performance issues.
• Recommend improvements to website loading speed.
• Ensure pages work effectively on desktop, tablet, and mobile devices.
• Test important website pages regularly.
• Identify technical barriers that may affect user experience.

Website Security & Maintenance

• Maintain appropriate WordPress security practices.
• Keep WordPress, themes, and plugins appropriately updated.
• Monitor for broken functionality or unusual website behavior.
• Support website backup processes.
• Protect administrator accounts and credentials.
• Use appropriate access controls.
• Remove or deactivate unnecessary plugins where appropriate.
• Monitor for outdated or potentially vulnerable components.
• Escalate significant security concerns to the appropriate IT or organizational leadership.
• Maintain documentation of major website changes.

The WordPress Specialist does not independently make major security, financial, legal, or organizational decisions. Significant website changes, integrations, spending, or security matters remain subject to Samawada's established approval processes.

Website Forms & Integrations

• Create and maintain website forms where appropriate.
• Support volunteer registration forms.
• Support contact forms.
• Support fundraising and donation-related forms.
• Support newsletter and communication integrations.
• Connect appropriate third-party tools with the WordPress website.
• Test website forms and integrations.
• Identify and resolve basic integration problems.
• Coordinate with IT, Data/Analytics, HR, Fundraising, and other teams when integrations require cross-functional support.

Analytics & Tracking

• Support the implementation of website analytics.
• Monitor website traffic and user behavior.
• Work with the Data/Analytics team to establish useful website metrics.
• Support Google Analytics and Google Search Console where available.
• Support appropriate conversion tracking.
• Track relevant indicators such as:
  • Website visitors
  • Page views
  • Traffic sources
  • Landing-page performance
  • Form submissions
  • Volunteer applications
  • Donation-related activity
  • Fundraising campaign traffic
  • Search traffic
  • Top-performing pages
  • User engagement
• Identify important trends.
• Translate website data into practical recommendations.

Landing Page Development

• Create campaign-specific landing pages.
• Develop fundraising landing pages.
• Develop volunteer recruitment landing pages.
• Develop program and project landing pages.
• Develop event and awareness campaign pages.
• Test different page structures, headlines, images, and calls to action.
• Work with the Google & Meta Ads Specialist to ensure paid advertising campaigns connect to appropriate landing pages.
• Improve landing pages based on performance data.

Website User Experience

• Help ensure Samawada's website is easy to navigate.
• Identify confusing or unnecessary website elements.
• Recommend improvements to navigation and page structure.
• Ensure important information is easy to find.
• Support mobile-friendly website design.
• Work with the UX/UI Designer where appropriate.
• Identify opportunities to improve website accessibility.
• Help create a consistent digital experience across Samawada's website.

Website Content & Creative Coordination

• Work with Communications and Storytelling & Multimedia to publish approved content.
• Coordinate website images, videos, graphics, reports, and stories.
• Ensure website content follows Samawada's branding standards.
• Help determine appropriate website layouts for different types of content.
• Support the publication of organizational announcements and campaigns.
• Ensure website content is consistent with approved organizational messaging.

The WordPress Specialist does not replace Samawada's Communications, Storytelling, Branding, or UX/UI teams. The role focuses on the technical implementation, management, optimization, and publishing of website content and functionality.

Website Testing & Quality Assurance

• Test new website pages before publication.
• Check website links and buttons.
• Test forms and calls to action.
• Test website responsiveness across devices.
• Identify formatting problems.
• Check images and media.
• Verify downloadable documents.
• Test important website workflows.
• Maintain a basic website quality-assurance checklist.
• Document recurring website issues and solutions.

Website Documentation

• Maintain documentation of the WordPress website.
• Document major plugins and integrations.
• Maintain records of important website configurations.
• Document recurring technical procedures.
• Maintain website access and responsibility records in accordance with Samawada's security practices.
• Create simple guides for authorized team members who need to update website content.
• Build a basic website maintenance schedule.

Reporting & Website Dashboard

• Maintain website performance trackers.
• Prepare regular website reports.
• Develop simple website dashboards where appropriate.
• Provide monthly or campaign-specific updates.
• Report important website issues and opportunities.
• Identify what is working, what is not working, and what should be improved.
• Work with Data/Analytics to connect website performance with organizational objectives.

Collaboration Across Teams

The WordPress Specialist will work closely with:

• Growth & Relations
• Fundraising & Resource Development
• Communications
• Storytelling & Multimedia
• Programs & Partnerships
• Data & Analytics
• IT / Digital Systems
• UX/UI Design
• HR & Volunteer Operations
• Finance
• Organizational leadership

The Specialist should ensure that the website operates as a strategic digital platform for Samawada, rather than simply functioning as an information page.

WordPress Governance

• Follow Samawada's organizational, communications, privacy, security, branding, and content policies.
• Ensure website information is accurate and appropriately approved.
• Protect WordPress administrator credentials.
• Follow appropriate access-control practices.
• Maintain website documentation.
• Avoid publishing unapproved organizational information.
• Follow applicable privacy and security requirements.
• Escalate significant technical, security, privacy, legal, or reputational concerns.
• Obtain appropriate approval before major website changes.

What We Are Looking For

Experience or strong interest in:

• WordPress
• WordPress administration
• Website development
• Website maintenance
• Website management
• HTML
• CSS
• Basic JavaScript
• Basic PHP
• WordPress themes
• WordPress plugins
• Website troubleshooting
• SEO
• Website analytics
• Landing-page development
• Conversion optimization
• Website performance
• Website security
• Content management systems
• Digital communications

Knowledge or experience with any of the following is an asset:

• Elementor
• Gutenberg
• WooCommerce
• Google Analytics
• Google Search Console
• Google Tag Manager
• Canva
• HTML/CSS
• JavaScript
• PHP
• MySQL
• Cloudflare
• Website hosting
• Domain management
• DNS
• SSL
• SEO tools
• Forms and automation platforms
• CRM integrations
• Donation platforms
• Email marketing platforms
• Monday.com or other project-management systems

Strong analytical and problem-solving skills.

Strong attention to detail.

Ability to troubleshoot website issues and identify practical solutions.

Ability to work independently in a fully remote volunteer environment.

Strong written and verbal communication skills.

Ability to collaborate with marketing, fundraising, communications, creative, technology, data, and program teams.

Ability to manage multiple website requests, priorities, and deadlines.

Ability to take initiative and make evidence-based recommendations.

Passion for humanitarian work, nonprofit organizations, technology, digital communications, and social impact.

Preferred Areas of Interest

Candidates with experience or interest in any of the following are encouraged to apply:

• WordPress development
• WordPress administration
• Website management
• Web development
• Website optimization
• SEO
• Digital communications
• Nonprofit websites
• Landing-page development
• Website analytics
• Conversion optimization
• Website accessibility
• Website security
• Digital fundraising
• Volunteer recruitment technology
• CRM integrations
• Marketing technology
• Digital strategy
• User experience
• Content management
• Website performance

What You Will Gain

• Real-world experience managing a WordPress website.
• Hands-on experience developing and maintaining nonprofit web infrastructure.
• Experience supporting digital fundraising.
• Experience developing campaign landing pages.
• Experience supporting volunteer recruitment technology.
• Experience with website SEO.
• Experience with website analytics.
• Experience with website optimization.
• Experience with website security and maintenance.
• Experience collaborating with communications and creative teams.
• Experience working with a growing humanitarian organization.
• Portfolio-building experience through real-world website projects.
• Exposure to nonprofit digital strategy.
• Experience translating website data into organizational decisions.
• Networking opportunities with nonprofit, humanitarian, technology, marketing, and social-impact professionals.

Strategic Projects You May Support

Samawada Website Improvement Project

Help improve the overall structure, usability, performance, content, and functionality of Samawada's website.

Digital Fundraising Platform

Support the development of website pages and systems that make it easier for visitors to understand Samawada's fundraising priorities and take appropriate action.

Volunteer Recruitment Platform

Develop and improve website pages that help potential volunteers discover opportunities, understand roles, and submit applications.

Humanitarian Project Portfolio

Help create a structured online portfolio showcasing Samawada's humanitarian projects, communities served, activities, outcomes, and impact.

Project Landing Page System

Create reusable landing-page structures that Samawada can use for future projects, campaigns, fundraising initiatives, and programs.

SEO Improvement Program

Help establish a structured approach to improving Samawada's search visibility and discoverability.

Website Analytics System

Work with the Data/Analytics function to establish a simple system for measuring website traffic, engagement, conversions, fundraising activity, and volunteer recruitment.

Website Security & Maintenance System

Help establish a repeatable process for WordPress updates, backups, security checks, plugin management, and website quality assurance.

Digital Campaign Support

Work with the Google & Meta Ads Specialist to ensure paid advertising campaigns connect to effective, measurable, and optimized landing pages.

Samawada Digital Resource Centre

Help create an organized online resource centre where visitors can access reports, publications, project information, educational materials, and other approved resources.

Primary Success Measures

Success in this role will be measured by the ability to:

• Maintain a reliable and professional WordPress website.
• Keep website content current and organized.
• Develop effective landing pages.
• Improve website performance and usability.
• Support digital fundraising initiatives.
• Support volunteer recruitment.
• Improve website search visibility.
• Maintain appropriate website security practices.
• Reduce recurring website problems.
• Provide useful website performance reports.
• Establish a repeatable website maintenance process.
• Improve the digital experience for Samawada's audiences.
• Help Samawada use its website as a strategic fundraising, communications, program, and engagement platform.
• Build a strong foundation for future digital growth.