VP Marketing

VP Marketing

Reports to: Co-Presidents

Team: Growth Role

Overview

The VP Marketing leads YWiB Vancouver's marketing and communications strategy. This role is responsible for increasing awareness of YWiB, attracting members and attendees to programming, and communicating the value of the organization through compelling content and storytelling. The VP Marketing works closely with every portfolio to ensure that YWiB's initiatives are effectively communicated to the right audiences.

Key Responsibilities

● Develop and execute YWiB Vancouver's annual marketing and communications strategy.

● Manage YWiB Vancouver's social media presence and digital communications.

● Develop promotional campaigns for events, workshops, panels, and other initiatives.

● Create and maintain a consistent YWiB brand and voice.

● Develop content that communicates YWiB's value to current and prospective members.

● Collaborate with the VP Events and VP Programs on event promotion.

● Collaborate with the VP Community to showcase member stories and community initiatives.

● Support the VP Sponsorships with sponsor-related marketing deliverables.

● Develop content calendars and campaign timelines.

● Track marketing performance and use insights to improve future campaigns.

● Identify opportunities to expand YWiB's reach through partnerships, media, campus/community networks, and digital channels.

● Ensure marketing materials are professional, accessible, and aligned with YWiB's mission. Ideal Candidate

● Creative, organized, and interested in storytelling.

● Strong written and visual communication skills.

● Comfortable with social media and digital marketing.

● Able to balance creativity with strategic thinking.

● Strong understanding of what makes content engaging and actionable.

● Experience with Canva, social media management, content creation, or marketing is an asset.

Success Looks Like

● More people know what YWiB Vancouver is and why they should engage.

● Events and programs consistently reach their intended audiences.

● YWiB has a recognizable and consistent brand presence.

● Marketing performance is measured and continuously improved.

● The organization's online presence accurately reflects the quality of its member