Volunteer Social Media Coordinator - Calgary

Social Media Coordinator: Digital Voice for Change

Volunteer Role Description

The Mission

To uplift and empower women who are experiencing or at-risk-of homelessness through in-kind support, education, and community participation. At The Shoebox Project, we believe that a small gesture can have a profound impact. You’re doing so much more than delivering gifts; you’re delivering hope and human connection.

The Opportunity

As the Social Media Coordinator, you are the digital storyteller for our mission. You will use your creativity and technical savvy to build a local community of supporters, raise awareness about women’s homelessness, and drive the success of our gift campaigns through strategic online engagement.

Your Impactful Responsibilities

• Community Awareness and Growth: Through a social media plan that aligns with both chapter goals and national marketing strategies, grow an online community of like-minded local businesses, companies, groups, individuals to increase awareness and support of The Shoebox Project and your local chapter and its ongoing initiatives.
• Content Creation: Design and implement engaging posts that highlight local initiatives while maintaining strict adherence to The Shoebox Project’s branding guidelines.
• Community Education: Help educate your online community on the correlation between women and homelessness to attract local support.
• Performance Tracking: Measure the success of Chapter campaigns to help dictate future strategies and stay ahead of the latest social media trends and best practices.
• Team Collaboration: Attend regular meetings with your fellow chapter members to gain insight and share strategies for success.

What You Bring to the Team

• Platform Expertise: Excellent technical skills and knowledge specifically with Facebook, Instagram, and Canva
• Communication Skills: Strong verbal and written communication skills with a creative storyteller mindset
• Leadership Mindset: Strong organizational and time-management skills with the ability to lead your chapter with a strategic online engagement plan with the ability to follow through.
• Technical Readiness: You have your own computer/laptop for project-related correspondence.

Commitment & Logistics

• Time: A flexible commitment of 2–5 hours per month from February to September, increasing to 2 hours per week during the peak campaign season (October to January).
• Duration: A minimum commitment of one drive season is required.
• Training: Comprehensive training and supervision are provided by the Local Coordinator through video conferencing, in-person sessions, or written guides.

Why Join Us?

This role allows you to utilize your professional digital skills to play a direct role in supporting women in need. You will build valuable, transferable skills, network with a passionate team, and may receive a letter of reference upon successful completion of your term.

Screening Requirements

Applicants must complete a Volunteer application form; Interview, References..

How to Apply

The Shoebox Project is an equal opportunity charity committed to diversity, equity, and inclusion.

We welcome all interested parties and provide accommodations upon request.

Complete our GeneralVolunteerApplicationFormor Email: karen@shoeboxproject.com