Volunteer Marketing & Social Media Team Member

VOLUNTEER ROLE DESCRIPTION

Position Title: Volunteer Marketing & Social Media Team Member
Organization: Access Community Capital Fund (Access CCF)
Location: Hybrid (Remote + Occasional In-Person Meetings in Toronto)
Time Commitment: 4–6 hours per week (flexible scheduling)
Reports to: Executive Director

About Access Community Capital Fund
Access Community Capital Fund (www.accessccf.com) is a registered Canadian
charity that helps individuals facing barriers to traditional financing launch and grow
their businesses. We provide microloans, business training, and mentorship to
empower entrepreneurs, strengthen communities, and build inclusive economies
across the GTA and beyond.
Role Purpose
We’re building a dynamic volunteer Marketing & Social Media Team to help tell our
story and amplify our impact. This team will lead the creation of digital content and
marketing strategies across platforms — with a focus on Instagram and TikTok — to
grow awareness, engage audiences, and support fundraising campaigns.
Key Responsibilities
• Content Creation: Develop creative, engaging short-form videos, posts, and
stories that highlight Access entrepreneurs, success stories, programs, and
community events.
• Strategy Development: Contribute ideas for expanding Access’s online
presence and social reach.
• Campaign Support: Assist with developing and executing digital campaigns
for fundraising and awareness (e.g., year-end giving, volunteer recruitment,
events).
• Posting & Scheduling: Manage and schedule regular posts, ensuring
consistent tone and messaging aligned with Access’s brand.
• Analytics & Growth: Track and report basic engagement metrics and
suggest improvements for reach and impact.
• Collaboration: Work closely with the Executive Director and volunteer peers
to maintain brand consistency and align digital content with Access’s overall
mission and goals.
Skills & Qualifications
• Passion for social impact, storytelling, and community building
• Experience or strong interest in digital marketing, social media management,
or content creation (especially Instagram & TikTok)
• Ability to work collaboratively in a small team
• Good writing, photography, or video editing skills an asset
• Organized, self-motivated, and comfortable with creative freedom
Benefits
• Gain hands-on experience in marketing and social media strategy for a
national charity
• Build your professional portfolio and network in the social innovation and
entrepreneurship space
• Receive mentorship from Access staff and leadership
• Make a tangible impact in empowering underrepresented entrepreneurs
across Canada
TEAM PARAMETERS & PURPOSE
Purpose
To enhance the visibility, engagement, and fundraising capacity of Access
Community Capital Fund through strategic storytelling, digital content creation, and
social media growth.
Objectives
1. Develop and implement a consistent social media strategy to grow audience
reach and engagement.
2. Support Access’s fundraising and awareness campaigns through compelling
digital storytelling.
3. Create original and high-quality content showcasing Access programs,
entrepreneurs, and community partners.
4. Build a sustainable volunteer marketing structure to ensure continuity and
creativity.🗓️
WORK PLAN (Initial 6-Month Framework)
Timeline Focus Area Tasks & Deliverables Lead(s)
Month 1 Team Onboarding
& Orientation
- Introduce Access mission, programs,
and brand guidelines
- Assign roles (content creator,
strategist, video editor, scheduler)
- Audit current social platforms
Executive
Director
Month 2 Strategy
Development
- Develop a 3-month content calendar
- Identify target audiences and
platform goals
- Define visual and narrative style
Team
Months
3–4
Content Creation
& Launch
- Begin weekly content creation (3–4
posts/week)
- Roll out initial storytelling series
featuring Access entrepreneurs
- Align with fundraising/fall campaign
themes
Creative
Team
Month 5 Engagement &
Growth
- Launch mini-campaign to drive
follower engagement (e.g.,
“Entrepreneur Spotlight” series)
- Implement community engagement
tactics (polls, reels, challenges)
Social
Media Lead
Month 6 Evaluation & Next
Steps - Review engagement metrics
- Identify best-performing content
Team + ED
Timeline Focus Area Tasks & Deliverables Lead(s)
- Adjust strategy for next 6 months
- Present summary to Board/ED
STRUCTURE & PARAMETERS
Team Composition:
• 1 Volunteer Team Lead (strategic coordination & reporting)
• 2–3 Content Creators (video, graphic, copy)
• 1 Scheduler/Analytics Volunteer (posting & tracking)
• 1 Advisor or Mentor (staff/board liaison for oversight)
Decision-Making:
Collaborative – guided by Access’s brand, with final approval by Executive Director.
Communication Tools:
Slack or email for day-to-day coordination; Google Drive for content storage;
biweekly team meetings (virtual).
Success Indicators:
• Growth in followers and engagement rate (target +25% over 6 months)
• Increased website traffic from social channels
• Stronger storytelling alignment with fundraising goals
• Increased volunteer satisfaction and retention