Vice President, Marketing

Position: Vice President, Marketing

Location: Hybrid – Working from the WWF-Canada office in either Toronto or Ottawa

Department: Strategic Communications - Marketing

Reporting to: Senior Vice President, Strategic Communications

Direct Reports: Senior Manager, Brand & Marketing

Manager, Digital Communications

Position Type: Full-time, Permanent

Starting Salary Range: $126,300 - $141,000 annually (commensurate upon related skills and experience)

Position Description

WWF-Canada’s Vice President (VP), Marketing leads a team of marketing professionals focused on audience acquisition and donor pipeline generation, building the systems and processes that convert awareness to sustained support for WWF-Canada. This role establishes data-driven decision making and continuous improvement through testing, optimizes cost-per-lead across channels and partners closely with the Community Giving team to deliver quality leads who become committed supporters. The VP creates the infrastructure and team capabilities that enable WWF-Canada to grow its donor base efficiently and predictably at scale.

The VP is a member of the divisional leadership team and participates in organizational decision making and is also part of WWF-Canada’s leadership group. This role is critical to advancing Regenerate Canada -- WWF-Canada’s ambitious 10-year plan to restore and protect wildlife habitat, advance nature-based climate solutions, and mobilize millions of Canadians to take action for nature.

The VP models data-driven decision making, collaborative cross-functional partnership and people-centered management. This role demonstrates how to balance creative intuition with analytical rigour. They uphold WWF-Canada’s commitments to ethical fundraising practices, donor privacy, equity and inclusion in campaign creative and audience targeting, respectful representation of Indigenous-led conservation work, and responsible stewardship of donor-contributed funds.

Key Responsibilities

• Develop and execute marketing strategies aligned with strategic goals and organizational priorities.
• Set team objectives, KPIs and performance targets for acquisition, conversion and supporter growth.
• Contribute marketing expertise to organizational strategic planning and budgeting processes.
• Identify market trends, audience insights and competitive intelligence to inform strategy.
• Recruit, hire and onboard marketing team members to add to the high-performing team.
• Lead performance management, coaching and development for direct reports.
• Build team capabilities through training, mentorship and professional development opportunities.
• Foster collaborative, high-performance team culture focused on results, testing and continuous improvement.
• Own cost-per-lead metrics and optimize acquisition efficiency across all channels.
• Develop and execute multi-channel acquisition campaigns including digital advertising, paid media, content marketing and email.
• Monitor and optimize conversion rates throughout the donor journey from awareness to first gift to monthly donor.
• Analyze campaign performance and adjust tactics based on data insights.
• Partner closely with Community Giving department and Development division to optimize donor journeys.
• Collaborate with Conservation division to translate program priorities into compelling, authentic marketing campaigns.
• Work with the Communications team to ensure brand consistency across all channels.
• Build and maintain marketing analytics infrastructure, dashboards and reporting systems.
• Generate regular reports for senior leadership demonstrating marketing ROI.
• Ensure data quality, privacy compliance and responsible data use practices.
• Manage relationships with external vendors, agencies and technology partners.
• Develop and manage annual marketing budget, allocating resources based on performance data and strategic priorities, monitoring spending continuously to ensure marketing investments deliver strong, measurable ROI.
• Negotiate contracts with vendors, agencies and media partners to maximize value.
• Provide strategic direction for brand positioning and messaging that drives acquisition.
• Review and approve creative assets to ensure quality, brand alignment and conversion effectiveness. Oversee development of campaign creative across digital, video and paid media channels.
• Represent marketing in senior leadership meetings, at the board level and to all staff, providing insights into trends, marketing dynamics and how marketing investments advance organizational strategy.
• Assist the Strategic Communications division, as required, with other related duties contributing to the mandate and successful operation of the division and organization.

What We Are Looking For

• 10+ years of related experience in increasingly progressive marketing-related roles, with at least five years’ experience in a senior management level.
• Bachelor’s or Master’s degree in Marketing, Business Administration or Communications an asset.
• Experience developing, mentoring, and leading a team.
• Extensive experience and a deep understanding of digital marketing, including paid social, search and display advertising, email and content marketing.
• Strategic thinker who connects tactical execution to organizational mission and long-term goals.
• Proven track record building and leading acquisition marketing programs that deliver measurable growth.
• Data-driven decision maker who balances analytical rigour with creative intuition; strong analytical skills with ability to interpret complex data and translate insights into action.
• Excellent communication skills with ability to present complex data insights to diverse audiences, including senior leadership and board.
• Understanding of privacy regulations and ethical data practices - familiarity with First Nations Principles of OCAP, BC First Nations Data Governance Initiative, or other similar data sovereignty guidelines an asset.
• Track record leading, developing and retaining high-performing marketing teams (more than five direct reports).
• Proven ability to build collaborative cross-functional partnerships and influence without authority.
• Nonprofit sector experience preferred; mission-driven organization experience required.
• Genuine passion for conservation and commitment to WWF-Canada’s mission.
• Understanding of and respect for Indigenous-led conservation and reconciliation principles.
• Identify & align with WWF’s core values: Courage, Integrity, Respect, and Collaboration.

Other Information

• Must be available to work in office a minimum of 1 day per week.
• This is a hybrid-role based in either Ottawa or Toronto with regular (approximately once a month) travel to Toronto expected.
• Occasional local and national travel may be required to attend or lead meetings and events.

How to Apply

If you are interested in applying for this exciting opportunity, please click <Apply>, and ensure your application is received on or before February 8, 2026, at 5pm EST.

Applications are reviewed on an ongoing basis and we may close this posting before the advertised date if we identify a suitable candidate pool. We encourage you to apply early and thank you for your interest in working for WWF-Canada.

Commitment to Diversity and Accessibility

​Our vision is a Canada with abundant wildlife where nature and people thrive and we value and rely on diversity of thought, knowledge, expertise, and lived experience to help bring our vision to life.

We recognize that experience comes in many forms and skills are transferable. If you feel that your unique experiences can enhance our vision, we encourage you to apply – even if you don’t meet 100% of the requirements.

We encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

We are committed to a barrier-free and equitable recruitment & selection process. If you are contacted in relation an opportunity to join our team and require an accommodation at any point in the process, please advise the recruiter of your specific needs. We commit to managing these requests in a confidential manner.