UX Researcher

Position:

UX Researcher

Reports to:

Director, Market-Creating Innovation

Position Term:

Full Time Permanent

Primary Location:

Mississauga, Ontario, Canada

Workplace Type:

Hybrid

Job Purpose

The Market-Creating Innovation (MCI) team is at the center of our innovation hub. We are focused on building a digitally enabled organization and exploring new engagement and market opportunities to help everyone be a philanthropist. We work in agile with a lean startup approach and design thinking, asking our team of developers, designers, advisors, and experts to think beyond and find effective and efficient technology-infused solutions that put people at the center of everything that we deliver.

As a UX Researcher, your primary responsibility is to drive experimentation and research initiatives that support the development of our innovation solutions. You will play a crucial role in understanding user needs, testing concepts, and providing data-driven insights to inform product decisions.

You will work collaboratively with the team and other stakeholders to ensure that research goals are achieved effectively and efficiently. Your role is critical in conducting various types of user research, analyzing data, and presenting findings that help shape our product development and innovation strategies.

You will be responsible for designing and executing research studies, managing research timelines, coordinating participant recruitment, and ensuring effective communication of research insights to the team. You will also be responsible for maintaining research documentation and contributing to the team's knowledge base.

As a key member of the innovation team, you will lead the development of our experimentation plans for various innovation ideas, support and execute experiments, and ensure that our business approaches are backed by sound UX research. Your attention to detail, analytical skills, and ability to translate research findings into actionable insights will be essential to the success of the innovation team and its projects.

Responsibilities

• Plan & run studies across the product lifecycle: discovery interviews, usability tests, surveys, card sorts, diary/experience sampling, fake-door tests, A/Bs, and concept tests.
• Analyze data (qual & quant) to extract patterns, size opportunities, and articulate causality vs correlation.
• Synthesize & communicate insights into concise readouts, JTBD, problem statements, and decision-ready recommendations.
• Market & secondary research: segment scans, competitive/analogous analysis, and trend reviews to inform problem spaces.
• Research Operations: recruit participants (incl. diverse and representative samples), manage incentives, maintain consent, and keep a working inventory
• Personas & journeys: co-create and keep current with evidence; link insights to hypotheses and experiments.
• Experimentation support: draft hypothesis, minimal tests, success metrics, and help instrument basic analytics.
• Partner & influence: collaborate with advisors, designers, developers, and other key WVC stakeholders; advocate for evidence-based decisions.
• Ethics & privacy: uphold safeguarding, informed consent, and data-handling standards when researching with vulnerable groups.

Qualifications

Must-Haves

• 1-2 years hands-on UX research experience (may include internships, co-ops, lab work, or freelance) in digital products or services.
• Working knowledge of core methods (interviews, usability tests, surveys) and basic statistics (sampling, significance, confidence, bias).
• Ability to design a study, write protocols, create discussion guides, and choose the right method for the question/time.
• Experience synthesizing into clear insights (findings, implications, recommendations) for non-research audiences.
• Familiarity with Figma and at least one research toolset: survey (Typeform/Qualtrics), testing (UserTesting/Lookback), or analytics (GA/Amplitude).
• Strong written and verbal communication; crisp storytelling with visuals.
• Commitment to ethical research, safeguarding, and inclusive practices.

Nice-to-Haves

• Experience with A/B or multivariate tests and experiment design.
• Knowledge of Lean Startup, Design Thinking, or agile delivery.
• Exposure to market research or segmentation work.
• Nonprofit or social impact experience.

Why Consider Us?

• Our competitive compensation & benefits include:
• Health Spending Account
• Up to 6% matched pension contributions
• Parental leave top-up
• Generous paid vacation, sick days, wellness and personal days
• Office closed extra days before long weekends (6x/year)
• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.

#LI-Hybrid

Job Family

Strategy, Collaboration, & Innovation

Job Function

Individual Contributor

Pay Type

Salary

Employment Indicator

Fully Remote