Strategic Communications Representative

Job Title: Strategic Communications Representative

Job Classification: Union Representatives Bargaining Unit

Contract Type: Permanent, Full-time

Location: Head Office, New Westminster

Reports to: Senior Director of Communications

Strategic Communications

Representative (x2) About the Role

UFCW 1518 is seeking two Strategic Communications Representatives to join our team during an

exciting period of transformation. Reporting to the Senior Director of Communications, you will help

implement a strategic approach to union communications, member engagement, digital organizing, and

other campaigns.

Note to Candidates: We're building a complementary team where responsibilities will be distributed

based on individual strengths. We don't expect a single candidate to excel in all listed areas. If you're

strong in some of these areas and have the aptitude to grow in others, we encourage you to apply!

The Opportunity

As Strategic Communications Representative, you'll have the opportunity to:

• Help showcase the union's effectiveness and value through strategic communications that build

trust and confidence

• Drive growth and build power in priority sectors by developing data-informed communications

campaigns to generate leads or support key initiatives

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• Empower UFCW 1518 members through the effective distribution of timely information and the

creation of content that reinforces a strong collective identity

Responsibilities and Impact

You'll balance strategic project ownership with responsive communications support, working on a mix of

planned initiatives and emerging needs.

The team of two Strategic Communications Representatives will collectively cover the following areas:

Strategic Thinking

• Strategic planning and campaigns: Develop and execute audience-focused communications

plans to support ongoing communications programs, organizing campaigns (lead acquisition),

event promotion, bargaining efforts, advocacy actions, and other initiatives

• Strategic dissemination: Ensure members receive timely, clear, accessible, and relevant

information in today’s fragmented communication environment

• Consultation management: Proactively consult with cross-functional departments (Events,

Administration, Representation, Organizing) to gather appropriate feedback for communication

initiatives, ensuring ownership of the feedback process from identification to implementation

Content Creation

• Content creation: Identify, create and distribute compelling, audience-focused content in

multiple formats for various platforms (email, social media, web, print) to raise the union's

profile and support organizational goals

• Visual design: Design and produce engaging visual products that strengthen identification with

the union and drive member engagement

• Content management: Maintain content calendars for social media and other digital channels

that align with organizational priorities and campaigns

• Documentary photo/videography: Capture high-quality photographs and video footage at union

events, actions, and member activities

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• Persuasive storytelling: Create emotionally resonant content that persuades target audiences by

translating impactful moments into compelling narratives

Digital Engagement

• Email marketing: Execute the union's email marketing program; implement best practices to

optimize deliverability and maximize engagement

• Paid advertising: Develop data-driven paid advertising campaigns across platforms; implement

data-driven campaign optimizations

• Strategic social media: Strategically leverage social media platforms to support goals, maximizing

algorithmic exposure and engagement across different platforms

• Website Management: Support the strategic oversight of the union's website, ensuring it is an

effective information hub for members; support initiatives to optimize the site for improved user

experience and engagement

• Interactive infrastructure: Develop user-friendly digital forms that streamline member

engagement through intuitive interfaces for event registration, survey completion, and feedback

collection.

• Digital analytics: Measure and report on digital initiatives effectiveness; provide data-backed

recommendations for improvement

Project Management

• Project management: Drive complex communications projects and programs forward from

concept to completion, following project management fundamentals and ensuring quality and

timely delivery

• Time management: Prioritize, triage, and scope communications requests based on strategic

value and available resources

• Process management: Identify and recommend process improvements by assessing existing

workflows, identifying friction points, and suggesting solutions to enhance productivity and

collaboration

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• Internal coordination: Maintain proactive information-sharing protocols with union

representatives and relevant departments, ensuring alignment of messaging before external

communications to prevent knowledge gaps

Other Duties

• Member Representation: As needed, assist in first contract campaigns, workplace visits, and

fostering relationships with management while advocating for members in areas such as health

& safety, human rights and grievance management

• Member Engagement & Organizing: Develop and implement engagement strategies to connect

with members and non-members in the workplace and community. Support organizing

campaigns as needed by participating in outreach events to educate members of the benefits of

joining the union

• Member Education: Educating workers/members about union membership and other relevant

topics. Planning and facilitating education programs and workshops for members if required

Qualifications and Experience

• 5+ years of professional experience in communications, marketing, journalism, or a related field;

a combination of relevant education, experience, and demonstrated skills will be considered

• Demonstrated experience developing and implementing successful strategic communications

plans for small and mid-sized initiatives; proven track record executing acquisition campaigns and

creating engaging digital content

• Strong writing skills with ability to create concise, compelling, plain-language content optimized

for online platforms and diverse audiences

• Graphic design skills with ability to create visually compelling materials that align with brand

guidelines; proficiency in content creation software (Adobe Creative Suite or similar)

• Familiarity with user experience principles, including information architecture, accessibility

compliance, and search engine/social media/ai optimization

• Proven experience managing effective paid digital advertising campaigns across multiple

platforms

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• Experience in project management and leading cross-functional initiatives; familiarity with Agile

principles and knowledge of Asana are assets

• Demonstrated commitment to workers’ rights and alignment with our union’s values of

democratic participation, Indigenous reconciliation, economic and social justice, and fairness for

all

• Portfolio demonstrating strong writing and visual storytelling skills

Valued Additional Skills

• Experience with email marketing platforms, including familiarity with segmentation strategies,

automation workflows, technical integrations, and A/B testing

• Proficiency with digital analytics platforms, including web analytics, social media ads managers,

and email marketing reporting

• Experience with content management systems, including familiarity with Wordpress and

Elementor

• Ability to read and modify HTML/CSS code for landing pages and email templates

• Proficient in capturing high-quality photography and creating social media-friendly videos

• Experience designing and executing SMS/text-messaging campaigns, including familiarity with

conversational platforms like Prompt

• Experience working for a labour union, advocacy, or political organization

• Familiarity with organizing principles and digital organizing tools and platforms

• Proficiency in additional languages (particularly Punjabi or Mandarin)

• Knowledge of labor unions or progressive advocacy organizations

We welcome individuals to apply even if they don't possess all the listed qualifications and skills. We

value both well-rounded communicators and specialists with expertise in specific areas.

Ideal Qualities

• You're strategic rather than reactive in your approach to communications

• You're able to prioritize high-impact work and manage competing demands

• You are a sharp thinker and can communicate effectively verbally or in writing

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• You have a strong aesthetic sense and an eye for overall design cohesion

• You are skilled at visual storytelling and capturing authentic moments

• You are confident receiving constructive feedback

• You are culturally competent and sensitive to the needs of a diverse membership

• You can occasionally work flexible hours, including evenings and weekends

Competitive Compensation

This position offers a salary range of $97,569.16 to $113,260.68 per year along with other benefits and a

healthy work-life balance in a hybrid work environment.

Benefits

• Dental care

• Disability Insurance

• Extended health care

• Flexible schedule

• Life insurance

• Paid time off

• Pension

Why UFCW 1518?

• Make a meaningful difference in the lives of working people

• Grow professionally through ongoing development opportunities

• Enjoy a competitive compensation package including extended health benefits and pension

• Maintain work-life balance with reasonable hours and paid time off

• Join a diverse, collaborative and caring team environment where members actively support each

other's success and welcome innovation and creative solutions

About UFCW 1518

UFCW 1518 is BC’s largest private sector union, representing over 28,000 frontline workers in grocery

retail, healthcare, food production, cannabis, and more. We are a member-driven, progressive union

that takes pride in our dynamic approach to member engagement, innovative organizing tactics, and

commitment to improving the lives of working people.

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How to Apply

Apply with your resume and cover letter today by emailing your resume and cover letter to

careers@ufcw1518.com.

Submissions should include a portfolio showcasing writing, graphic design, and visual storytelling

abilities.

UFCW 1518 is committed to workforce diversity and encourages all qualified individuals to submit their

application.

mailto:careers@ufcw1518.com

• About the Role
• The Opportunity
• Responsibilities and Impact
• Strategic Thinking
• Content Creation
• Digital Engagement
• Project Management
• Other Duties
• Qualifications and Experience
• Valued Additional Skills
• Ideal Qualities
• Competitive Compensation
• Benefits
• Why UFCW 1518?
• About UFCW 1518
• How to Apply