Specialist, Digital, Marketing and Communications

Position Summary

The Specialist, Digital, with direction from the Director, Technology and Design, carries out the day-to-day digital marketing, website management, social media and design/production activities associated with all CERIC assets, including its projects, publications and the Cannexus conference. The Specialist develops and implements CERIC’s social media strategy, co-ordinates digital marketing campaigns, and supports design for online and print communications vehicles.

Core Responsibilities

Website Management

• Support the ongoing development and maintenance of the CERIC website and its connected websites (e.g., Cannexus), ensuring content accuracy, functionality and accessibility, under the leadership of the Lead, Technology and Design.
• Co-ordinate and upload content received from staff and other sources (e.g., project partners) to update websites and other digital channels, including apps.
• Create and maintain webpages supporting CERIC initiatives, aligning with organizational priorities and user experience best practices.
• Optimize website content for clarity, relevance, accessibility and SEO, using analytics to identify opportunities for improvement.
• Maintain online subscription and registration forms, and distribution lists across CERIC’s databases, Mailchimp, Salesforce and other relevant platforms, ensuring timely, accurate data and integration between systems.

Digital Marketing

• Implement and assess digital marketing campaigns supporting CERIC programs, projects, publications and events, including Cannexus and Learning Hub, incorporating content direction from the Specialist, Program Marketing.
• Design, format and deploy e-newsletters, eblasts and subscriber campaigns to expand engagement.
• Manage Google Ads and other paid marketing platforms, monitoring performance and optimizing results.
• Create digital promotional packages for CERIC websites, supporting organizations and partners.
• Evaluate digital marketing and web effectiveness through analytics reporting, and recommend improvements.

Social Media

• Develop and implement CERIC’s social media strategy, including content planning, scheduling and posting across all channels.
• Prepare and schedule posts, visuals and copy in line with brand and accessibility standards, and monitor results.
• Manage day-to-day engagement across CERIC’s social channels, responding to comments and inquiries and identifying opportunities to deepen audience interaction.
• Co-ordinate social media collaboration with CERIC partners, ensuring aligned messaging, tagging and timely sharing of partner content.
• Track social media metrics, report on trends and recommend improvements based on performance data.

Design Production

• Design and produce materials for ads (print, digital), brochures, presentations and reports.
• Create and apply infographics, video and other multimedia tools to enhance storytelling and content dissemination.
• Maintain brand files, templates and image libraries, assembling materials as needed for campaigns and events.
• Apply approved French-language content to digital and print materials, in co-ordination with the Specialist, Program Marketing.
• Collaborate with internal colleagues and external designers as needed for production and brand alignment.

Other

• Provide technical support to the Lead, Programs, Learning & Development for webinars/Learning Hub, as required.
• Provide back-up support for postings on CareerWise, and formatting for CareerWise Weekly.
• Other duties, as assigned.

Joint Accountabilities

• Web: Director, Technology and Design
• Cannexus: Manager, Events; Co-ordinator Events
• Marketing and Communications: Senior Director, Marketing and Communications; Specialist, Program Marketing
• Publications and Community – Senior Director; Lead, Content
• Research and Resources: Senior Manager, Research Initiatives
• Webinars/Learning Hub – Lead, Programs, Learning and Development

Working Conditions

This is a Toronto-based position.

CERIC is committed to providing a flexible, safe, and accessible workspace that supports productivity and well-being. We offer a hybrid work environment, blending weekly remote and in-person work at our Toronto office (2 St. Clair Ave E). While some flexibility in the workday can be accommodated, employees are expected to meet milestones, deliverables, and attend internal and external meetings as required.

Employees must have dependable internet access and a dedicated, quiet, and safe workspace to perform their duties when working remotely effectively.

Education and Experience

• Post-secondary education in Marketing, Web Development and Design, Information Systems
• Minimum of three to five years’ experience
• Background in digital marketing and web content administration
• Bilingual (English/French) an asset

CERIC Competencies

CERIC has identified six competencies for this role: Results Orientation, Communications, Performance Productivity and Planning, Continuous Improvement and Adaptability, Team Orientation and Work Commitment and Projects a Positive Image. The person in this role will demonstrate the capacity to consistently meet CERIC competency expectations at the early to mid-career level.

Skills and Qualifications

• Experience using WordPress or other CMS platforms, with hands-on experience in HTML and CSS
• Proficiency with Microsoft 365 (Word, Excel, PowerPoint) or similar cloud-based productivity suites
• Good understanding of and ability to effectively apply artificial intelligence tools, especially Claude
• Proficiency in Canva and Adobe Creative Suite (Photoshop, InDesign and Illustrator)
• Excellent verbal and written communication skills
• Demonstrated experience with organic and paid social media across key platforms using a variety of tools (e.g. Hootsuite)
• Proficiency in email campaign creation and data management practices (MailChimp, etc.)
• Knowledge of Google Ads and web/social media analytics, including content creation and keyword optimization
• Accuracy and exceptional attention to detail
• Highly organized with effective project, time and priority management skills
• Ability to work collaboratively with colleagues as well as independently
• Ability to think creatively and take initiative
• Problem-solving skills
• Experience with desktop publishing or video editing an asset