Social Media Strategy & Engagement Lead

Volunteer Position: Social Media Strategy & Engagement Lead
Organization: EquipHer
Location: Remote
Time Commitment: 5–10 hours per week
Reports To: Director
Duration: Minimum 6-month commitment preferred

🌍 About EquipHer

EquipHer is a nonprofit initiative dedicated to empowering girls and young women by equipping them with the tools, skills, and knowledge they need to thrive. We use education as a catalyst for gender equality—creating learning-driven solutions that strengthen confidence, expand opportunities, and support lifelong growth. Our mission is to ensure that every girl has access to the knowledge she needs to shape her own future.

🎯 Role Overview

We are seeking a Social Media Strategy & Engagement Lead to guide our social media direction, strengthen engagement, and grow EquipHer’s visibility.

This role is not focused on content creation or posting. You will work alongside an existing content creator and focus instead on strategy, performance, engagement, and growth.

🛠️ Key Responsibilities

Develop and refine EquipHer’s social media strategy (goals, pillars, audience, cadence)

Advise on content direction and messaging (what to post, not creating it)

Monitor engagement and community interactions; suggest ways to deepen connection

Identify opportunities to grow reach (collaborations, trends, hashtags, timing)

Track and analyze basic performance metrics (reach, engagement, growth)

Provide monthly insights and recommendations to improve results

Support campaign strategy for program launches and key moments

👀 We’re Looking For Someone Who:

Has experience with social media strategy, analytics, or growth

Understands what drives engagement and visibility beyond just posting

Is comfortable working with data, insights, and recommendations

Communicates clearly and collaborates well with content creators

Is passionate about social impact, girls’ empowerment, and education

💡 What You’ll Gain

Strategic ownership of a growing nonprofit’s social media direction

Experience in impact-driven digital strategy

Close collaboration with leadership and program teams

A strong reference and portfolio-worthy strategic work

📩 How to Apply

Please share:

A short introduction

Any experience with social media strategy, growth, or analytics (links welcome)

📧 Email: zebiriaouatif@gmail.com