Social Media Specialist

Social Media Specialist

Full Time

Toronto, ON, CA

Salary Range

$50,000.00 To $55,400.00 Annually

Department

Brand, Storytelling & Communications

Reports to

Social Media Manager

Job type

Permanent, Hybrid 2-3 days per week

Posting period

2025-12-04

The opportunity

Are you motivated by the chance to help ensure all young people in Canada can access mental health support and Feel Out Loud? Kids Help Phone (KHP) is Canada’s Unlock The Hope Youth Charity. We’re the first and only 24/7 e-mental health service in the country and a global leader in innovation for youth and their well-being.

We’re seeking a full-time, permanent Social Media Specialist to join our Brand, Storytelling & Communications team in a hybrid role (2–3 days in office per week) to help give more young people’s feelings a place to go. Reporting to the Social Media Manager, this role supports Kids Help Phone’s social media presence across all external and internal platforms—including both Kids Help Phone and Kids Help Phone Foundation channels.

The Specialist will focus on tactical execution, audience engagement, and day-to-day content delivery. This includes supporting social media campaigns, managing community interactions, and contributing to video production for key external strategies such as Reels, TikTok, and YouTube Shorts.

At Kids Help Phone, our values guide everything we do: courage, collaboration, innovation, resilience, and trust. If you’re passionate about transforming e-mental health solutions for youth across Canada, we invite you to explore this opportunity today. It’ll take courage, collaboration, innovation, resilience and trust. If you’re interested in transforming e-mental health solutions with KHP, you can explore this opportunity today!

The responsibilities

• Manage editorial content calendars across Kids Help Phone, Cam’s Kids, and GOOD2TALK social media channels to ensure timely, engaging content.
• Create and publish platform-specific content (copy, graphics, video) aligned with brand guidelines.
• Support video production for social campaigns, including filming, editing, and producing content.
• Partner with People & Culture to support internal communications on Slack and the Intranet.
• Lead daily community management, including moderating comments and responding to messages to foster positive interactions.
• Incorporate content from internal teams into social media plans, ensuring alignment with strategy and brand voice.
• Identify and escalate sensitive issues or risks to the Social Media Manager.
• Collect and organize performance data for regular reporting and insights.
• Ensure all content adheres to Kids Help Phone’s brand guidelines and style standards.
• Assist in developing creative assets for paid and organic campaigns.
• Collaborate with internal teams and external partners to support social media initiatives.
• Manage the social content calendar and route materials requiring clinical review or graphic design support.
• Provide support to organizational teams with content needs across departments.
• Occasionally assist with recording key internal meetings, town halls, press conferences, and live events

The qualifications

• 2+ years of hands-on experience in social media content creation and community management, or a bachelor’s degree in marketing, communications, or a related field.
• Strong writing and storytelling skills, with the ability to craft engaging, on-brand content tailored to various platforms.
• Proficiency with major social media platforms (Instagram, Facebook, TikTok, LinkedIn, Snapchat) and an understanding of their best practices.
• Graphic design and video editing experience using tools such as Canva, Adobe Photoshop, and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Demonstrated experience producing and editing video content for social media campaigns and events.
• Excellent organizational and time-management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong professionalism, confidentiality, and sound judgment.
• A collaborative mindset with the ability to work effectively across teams and departments.
• Passion for youth mental health and a solid understanding of how to engage youth and young adult audiences.

Don’t meet every qualification listed? Studies often report equity-deserving people are less likely to apply for jobs unless they meet every requirement. KHP is dedicated to building a more diverse, inclusive and authentic workplace, so if you’re excited about this role, but your experience doesn’t align with every qualification, we welcome you to apply anyway. You may have the qualifications / experience for this role or other opportunities at KHP!

The application process

To apply for this opportunity, you can tap the “Apply” button on this page and follow the on-screen instructions.

About KHP, Canada’s Unlock The Hope Youth Charity

KHP is Canada’s first and only free, multilingual and confidential e-mental health service that’s always open, offering youth from coast to coast to coast support and a non-judgmental space to Feel Out Loud. Since 1989, KHP has been the empowering, trusted changemaker that helps give young people’s feelings a place to go through unparalleled e-mental health solutions. With innovation in our DNA, KHP integrates data, technology, clinical expertise and more to help deliver a personalized well-being experience for all youth, so they can thrive in their world, no matter where life takes them. For more information and opportunities to help young people let their feelings out, you can visit KidsHelpPhone.ca.

Inclusion, Diversity, Equity and Accessibility (IDEA)

KHP has a role to play in effecting social change and advancing equity. This is why the practice of IDEA is critical to us. KHP has a long history of celebrating and advancing IDEA through our tailored programs, services, policies, initiatives and task forces with contributions and leadership from teams across the organization. We will not waver on these commitments and will continue leading the way in making the workplace, and the world young people live in, more inclusive, diverse, equitable and accessible.

We believe it’s critical that our services empower everyone who interacts with us to bring their authentic selves to an environment of mutual respect. An open and diverse community can foster the inclusion and amplification of voices that have been, and continue to be, underrepresented.

As such, we welcome applicants from equity-deserving communities (e.g. Indigenous Peoples, racialized persons, persons with disabilities, women, 2SLGBTQ+ individuals, etc.). We strongly believe that alleviating the underrepresentation of equity-deserving groups will help create a stronger KHP and help us better support the needs of youth from coast to coast to coast.

To learn more about how we are committed to advancing IDEA, you can explore KHP’s IDEA 2023–2027 Strategy and Action Plan.

Accommodations

KHP welcomes applications from people living with disabilities. Reasonable accommodations are available upon request during any phase of the application / hiring process. If you’re contacted about an opportunity, you can reply and let us know if you require accommodations at any time.

Compensation and benefits

Salaries at KHP are determined by candidate experience, qualifications and specific skill sets, as well as market and operational considerations. Potential additional benefits at KHP include:

• Hybrid work model
• Comprehensive Employee Benefits Program
• Emergency Travel Assistance
• CAAT Pension Plan
• Wellness programs
• Recognition awards
• Employee and Family Assistance Program (EFAP)

Candidate verification

The successful candidate for this opportunity will be asked to complete a background screen, which may include criminal, credit, employment and educational checks. All offers of employment are conditional on the receipt of satisfactory results of any applicable check.

Privacy

KHP cares about your privacy! We’re required to save select information about opportunities, applications and interviews for set periods of time. To learn more, you can explore KHP’s Privacy Policy or contact us using our general form.

Message to agencies

KHP doesn’t accept unsolicited phone calls, referrals and / or resumes from any source other than directly from candidates. KHP won’t consider unsolicited phone calls, referrals and / or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. The submission of unsolicited referrals and / or resumes by anyone other than a candidate directly to KHP is deemed gratuitous. KHP won’t be obligated or bound in any way to pay a referral or any other fee if a person referred to us from a source other than a direct candidate is subsequently hired.