Social Media Marketing Volunteer

Key Responsibilities:

• Assist in developing and executing engaging digital marketing campaigns across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Support the creative process by brainstorming and developing compelling content and campaign ideas that align with the brand’s objectives and resonate with our target audience.
• Help create, curate, and schedule content for social media channels, ensuring each post is creative, on-brand, and impactful.
• Collaborate with the team to create visuals, copy, and video content for campaigns, ensuring consistency across all platforms.
• Monitor campaign performance and assist with reporting, offering insights into campaign effectiveness and areas for improvement.
• Assist in developing paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc., ensuring they are optimized for maximum performance.
• Support the creation of blog posts, graphics, videos, and other content pieces that tie into campaign strategies.
• Help maintain and update our website with fresh content, ensuring it aligns with ongoing campaigns and digital initiatives.
• Assist in optimizing social media presence and website UX to improve engagement and user experience.
• Utilize SEO best practices to improve organic search visibility and drive traffic to our content.
• Monitor campaign performance and assist with reporting, offering insights into campaign effectiveness and areas for improvement.

Who You Are:

• Energetic: You bring enthusiasm and drive to every task, approaching challenges with a positive, Canadan-do attitude.
• Independent: You thrive when working autonomously, taking ownership of your responsibilities and delivering results with minimal oversight.
• Professional: You consistently demonstrate integrity, reliability, and a polished demeanor in all interactions and communications.
• Creative: You think outside the box and embrace innovative approaches to problem-solving, always bringing fresh ideas to the table.
• Organized and Punctual: You excel at managing multiple priorities, maintaining structure, and ensuring every detail is accounted for and delivered seamlessly and on time.
• Curious/Lifelong Learner: You are naturally inquisitive, eager to expand your knowledge, and continuously seek opportunities for growth and development.
• Collaborative: You are a natural relationship builder and comfortable working with a diverse group of stakeholders at different levels:

Qualifications:

• Currently pursuing or recently (in the last 1-2 years) completed a degree or diploma in Marketing, Communications, Media, or a related field.
• Previous internship or experience in social media management, content creation, or campaign development is a plus but not required.
• Experience with Wordpress is a significant asset
• Basic knowledge of tools such as Canva, Adobe Suite, or similar platforms.
• Strong writing and copy-editing skills with the ability to tailor messages to various platforms.
• Knowledge of paid digital campaigns (Google Ads, Facebook Ads, etc.) is a plus.
• Basic understanding of SEO and how it relates to content creation and campaign performance.
• A strong passion for digital marketing and creative content creation.

What You’ll Gain:

• Hands-on experience in creative campaign development, social media management, and content creation.
• Exposure to working with a dynamic team to execute and refine creative strategies.
• Opportunities to contribute to impactful campaigns and see your ideas come to life.
• Mentorship from industry professionals who are passionate about creativity and digital marketing.