Social Media & Marketing Lead (Extended Board, Non-Voting Member)

Social Media & Marketing Lead - (Extended Board, Non-Voting Member)

Job Title: Social Media & Marketing Lead (Extended Board, Non-Voting Member)

Organization: The Mariam Society

Commitment: ~5 hours per week

Term: 2 years

Compensation: $3,000 per year

Ideal Candidate: Fourth-year university student or graduate student

About the Mariam Society

12 million adolescent girls in India do not go to school because their parents can’t afford it, or they are needed to help with household work. The Mariam Society wants to give these girls every opportunity to stay in school and become financially independent.

We began our work in 2019 with a mission to fund education programs that empower girls in developing countries, to end the cycle of poverty. Education makes girls less vulnerable to child marriage and abuse, and is the most important factor in moving her out of the cycle of multigenerational poverty.

Together with our partners Grameen Foundation for Social Impact India, founded by Nobel Laureate Professor Muhammad Yunus who pioneered the first use of microcredit in the 1970s, we offer highschool and university level education scholarships and empowerment workshops to girls living in rural India.

We have a goal to fund 4000 education scholarships by 2030. To date we have funded over 700 scholarships, and 99% of the girls we support complete high school.

In 2025, we launched the Mullins Family University Scholarship program for 25 of our high-performing high-school graduates, furthering our mission to end the cycle of poverty through education.

Our charity is volunteer run in Canada, including our Founder, Gita Banks, and the Mariam Society Board of Directors. 92% of donations go directly to our field programs.

Position Overview

The Social Media & Marketing Lead will drive the Mariam Society’s digital engagement strategy. As a non-voting member of the extended Board, you will play a hands-on role in shaping how we communicate our mission, share stories from the field, and inspire supporters to take action.

A successful candidate will have a deep passion for social impact, particularly supporting the education of girls living in poverty and contributing to the alleviation of poverty through education. This is an ideal opportunity for a student who wants to use their voice, creativity, and digital skills to advance meaningful change while building a strong portfolio in nonprofit marketing and communications.

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Key Responsibilities

Content Creation & Social Media Management

Develop, schedule, and publish social media content across key platforms (Instagram, Facebook, LinkedIn, and others as needed).

Create impactful storytelling posts highlighting our mission, programs, partners, and donor community.

Manage social media analytics to track engagement and inform content strategy.

Marketing & Digital Engagement

Plan and execute social media campaigns to support awareness, engagement, and fundraising goals.

Produce monthly newsletters that share updates, stories, and campaign progress with supporters.

Lead email marketing efforts, including list management, segmentation, and performance tracking.

Support the development of digital assets such as graphics, short videos, and donor spotlights.

Fundraising Support

Collaborate with the Board and Fundraising Lead to develop digital materials and campaigns.

Use storytelling and content strategy to inspire donor participation and highlight impact.

Assist with online fundraising events, donor appreciation initiatives, and awareness weeks.

Community Building

Strengthen connections with current supporters through consistent, authentic communication.

Help attract new audiences and potential donors through strategic outreach on digital platforms.

Maintain the overall brand voice and visual identity of the Mariam Society.

Board Engagement

Participate in extended Board meetings as a non-voting member.

Share updates, insights, and recommendations related to digital engagement.

Work collaboratively with Board members to support organizational priorities.

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Qualifications

Currently enrolled in a fourth-year undergraduate or graduate program (communications, marketing, digital media, global studies, nonprofit studies, or related fields preferred).

Strong writing, storytelling, and editing skills.

Experience with social media platforms and content creation (academic, volunteer, or personal portfolio work all welcome).

Basic design skills and comfort with tools such as Canva, Adobe Creative Suite, or similar.

Ability to work independently, manage timelines, and bring creative ideas to life.

Genuine passion for girls’ education, poverty alleviation, or mission-driven work.

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What We Offer

A meaningful leadership opportunity with real impact.

Hands-on experience supporting a growing charity.

A strong portfolio of marketing, social media, and communications work.

Mentorship from senior leaders and exposure to strategy and storytelling at the board level.

A chance to directly contribute to changing the lives of girls in rural India.