Social Media Marketing - Educational Content Creator (Child Development Focus)

Position Title: Educational Content Creator (Child Development Focus)
Location: Mississauga, ON (Onsite/Hybrid)
Reports To: Head of Marketing and Admin and Management
Position Type: Volunteer / Internship Position

About the Organization

Nurture and Thrive Care Services is a non-profit organization dedicated to providing high-quality childcare services that support families and children in our community. We are committed to nurturing growth, safety, and well-being through inclusive, affordable, and accessible childcare programs.

Position Overview

The Social Media Marketing – Educational Content Creator (Child Development Focus) Volunteer/Intern is responsible for creating meaningful, informative, and engaging content that supports parents, caregivers, and educators in understanding child development and early learning.

This role focuses on translating child development concepts into simple, practical, and visually engaging content for social media platforms. The content will highlight play-based learning, developmental milestones, parenting tips, and educational activities aligned with the organization’s programs and values.

Working closely with the program and marketing teams, this role helps position the organization as a trusted resource for families and the community.

Required Skills & Abilities

• Strong interest or background in child development, early childhood education, or parenting education
• Ability to simplify educational concepts into easy-to-understand content
• Basic content creation skills (graphics, captions, short videos)
• Strong written communication skills (clear, engaging, and informative tone)
• Familiarity with social media platforms (Instagram, Facebook, etc.)
• Ability to create content that is both educational and engaging
• Organized and able to follow a content schedule

Preferred Qualifications (Assets)

• Background or coursework in Early Childhood Education (ECE), child psychology, or education
• Experience working with children, families, or educational programs
• Knowledge of developmental milestones and play-based learning approaches
• Experience using Canva, CapCut, or similar tools
• Basic understanding of social media trends and engagement strategies
• Experience creating educational or parenting-related content

Key Responsibilities (Context for Role Fit)

• Create social media content focused on child development and early learning
• Develop posts such as:
  • Parenting tips
  • Play-based activity ideas
  • Developmental milestone highlights
  • Educational infographics and short videos
• Align content with current programs, themes, and seasonal topics
• Ensure content is accurate, age-appropriate, and culturally sensitive
• Collaborate with program staff to ensure educational relevance
• Support consistency in messaging and brand voice

Personal Attributes

• Passionate about children’s learning and development
• Creative and detail-oriented
• Empathetic and community-focused
• Strong ability to communicate with parents and caregivers
• Proactive and open to feedback

Technical Skills (Helpful but not required)

• Canva, CapCut, or similar design/video tools
• Social media platforms (Instagram, Facebook)
• Basic understanding of engagement metrics
• Google Drive / Microsoft Teams for collaboration

Ideal Candidate

This role is ideal for:

• ECE students, education majors, or child development learners
• Individuals passionate about supporting families through education
• Volunteers looking to build experience in educational content creation and community impact