Social Media Manager (volunteer)

About LandSeed

LandSeed is a non-profit organization tackling the Canadian housing crisis with a unique, data-powered approach. We bridge critical gaps in the housing ecosystem by integrating deep community market data with advanced AI systems. Our focus is on crowdsourcing and identifying obstacles to attainable affordable housing, allowing us to deliver structured, scalable solutions where they are needed most.

Our Commitment: We are driven to uplift those with housing ownership needs, including first-time homebuyers, seniors, immigrants, single parents, environmentalists, veterans, and individuals with disabilities. Our vision is to pioneer data-driven designs and value structures for entry-level housing across Canada.

Job Summary

LandSeed is seeking a dynamic and versatile Social Media Manager to support/lead the organization’s digital presence and storytelling across Instagram, Facebook and LinkedIn. This role blends social strategy, content creation, platform management, community engagement and performance analysis to amplify our mission and increase visibility.

The ideal candidate is a proactive, organized social media professional who can manage the day-to-day operations of LandSeed’s social channels in partnership with skillful creative designers, from developing and scheduling content to managing communities, supporting paid campaigns, reporting on performance, and continuously improving our approach. They should be comfortable working independently, collaborating with senior leadership, and using social media management and analytics tools to execute efficiently.

Key Roles and Responsibilities

1. Social Media Management & Operations

• Own the day-to-day management of LandSeed’s social media presence across Instagram, Facebook, and LinkedIn
• Plan, create, schedule, publish, and maintain a consistent cadence of organic social content
• Manage social content 2–3 weeks in advance, ensuring channels remain active, timely, and aligned with organizational priorities
• Use social media management, scheduling, publishing, analytics, and content creation tools proficiently
• Maintain organized social assets, calendars, captions, creative, and publishing workflows

• Ensure content is appropriately formatted and optimized for each platform

  2. Content Strategy & Planning

• Develop and execute social media strategies aligned with LandSeed’s goals, mission, and key initiatives
• Co-own and maintain a forward-looking social media content calendar
• Liaise regularly with internal teams to understand priorities, gather updates, and align on upcoming content
• Proactively identify stories, initiatives, milestones, and community moments that can be amplified through social

• Identify opportunities to increase reach, engagement, awareness, and visibility

  3. Community Engagement

• Monitor and manage comments, messages, mentions, and other community interactions across social platforms
• Respond to community members and partners in a timely, professional, and authentic manner
• Identify opportunities to build relationships and encourage meaningful engagement

• Escalate sensitive, complex, or potentially reputational issues to the appropriate LandSeed team member

  4. Analytics, Reporting & Optimization

• Monitor organic and paid social performance across platforms
• Track key metrics including reach, impressions, engagement, follower growth, traffic, and other relevant KPIs
• Prepare regular social media performance reports and summaries
• Use data and audience insights to understand what is working and identify areas for improvement

• Continuously refine content, publishing cadence, formats, and strategy based on performance

  5. Collaboration & Coordination

• Work closely with internal teams and senior leadership to gather content, align messaging, and ensure visibility of projects and initiatives
• Act as a central point of coordination for social media across the organization
• Proactively solicit photos, videos, stories, quotes, updates, and other assets from teams and community members
• Help establish simple, repeatable processes that make it easy for the broader organization to contribute content

Required skills and qualifications

Education

• Bachelor’s degree in Marketing, Communications, or a related field is an asset

Experience & Skills

• Proven experience managing social media accounts end-to-end, particularly Instagram, Facebook, and LinkedIn
• Strong understanding of the differences between organic social, paid social, community management, and social analytics
• Proficiency with social media management, scheduling, publishing, analytics, and content creation tools
• Experience developing and managing social media content calendars
• Experience with paid social campaigns is an asset
• Experience using analytics and reporting tools to track performance and inform strategy
• Strong organizational and project management skills, with the ability to plan several weeks ahead and manage multiple priorities
• Self-directed and comfortable working independently in a resource-constrained environment
• Excellent communication and collaboration skills, including the ability to work effectively with senior leadership
• Passion for mission-driven work and alignment with LandSeed’s values

How to apply

Submit your resume and cover letter to talent@landseed.ca.

Use of AI in Recruitment

LandSeed does not use artificial intelligence or automated decision-making tools to screen or assess applications. All applications are reviewed and evaluated by members of our hiring team.

Accommodation Statement

LandSeed is committed to an inclusive and accessible recruitment process. Accommodations are available upon request at any stage of the hiring process. Candidates requiring accommodation are invited to contact talent@landseed.ca.