Social Media Coordinator (Volunteer)

Habitat for Humanity GTA – Whitby Housing Action Committee

Position Overview

The Whitby Housing Action Committee (WHAC) is a volunteer-led committee dedicated to supporting Habitat for Humanity GTA's efforts to build affordable homeownership opportunities in Whitby. Through fundraising, community engagement, and partnerships, the committee works to inspire local support and raise awareness about the growing need for affordable housing in our community.

We are seeking a passionate and experienced Volunteer Social Media Coordinator to help grow our community presence, increase engagement, and amplify the impact of our work through strategic and compelling social media storytelling.

This is an ideal opportunity for a marketing, communications, or social media professional who wants to use their skills to make a meaningful difference in their community.

Key Responsibilities

Social Media Strategy & Planning

• Develop and implement a social media strategy aligned with the committee's fundraising and awareness goals.
• Create a content and distribution plan that supports campaigns, events, and community initiatives.
• Identify opportunities to increase community engagement, followers, and brand awareness.

Content Creation & Management

• Create engaging, high-quality social media content including:
  • Graphics and visual storytelling
  • Short-form videos and reels
  • Event promotions
  • Volunteer spotlights
  • Donor and sponsor recognition
  • Community impact stories
• Write compelling captions and calls to action that inspire participation and donations.
• Maintain a consistent posting schedule across social media platforms.

Audience Growth & Engagement

• Build and nurture an engaged online community.
• Increase followers, reach, and engagement through strategic content and campaigns.
• Monitor comments and messages and identify opportunities for meaningful community interaction.
• Encourage community sharing and participation in campaigns and events.

Reporting & Recommendations

• Track and report on key social media metrics, including:
  • Follower growth
  • Reach and impressions
  • Engagement rates
  • Website traffic and campaign performance
• Provide recommendations for continuous improvement and new opportunities.

Skills & Qualifications

The ideal volunteer will have:

• Experience managing social media accounts for an organization, business, non-profit, or personal brand.
• Demonstrated success in building and engaging online audiences.
• Strong understanding of current social media trends and best practices.
• Experience developing social media strategies and content calendars.
• Excellent written communication and storytelling skills.
• Experience with graphic design platforms such as Canva or Adobe Creative Suite is considered an asset.
• Experience creating short-form video content and reels is an asset.
• Passion for community building, affordable housing, and making a local impact.

Time Commitment

• Approximately 3–5 hours per month, with flexibility around campaigns and special events.
• Attendance at occasional committee meetings (virtual or in person) as needed.
• A minimum one-year commitment is reque sted to provide continuity and help build long-term momentum.

What You'll Gain

• The opportunity to make a tangible impact in creating affordable housing opportunities in Whitby.
• Meaningful volunteer experience with a respected national charitable organization, Habitat for Humanity GTA.
• The chance to apply and expand your marketing and communications skills.
• Networking opportunities with community leaders, business professionals, and passionate volunteers.