Social Media Coordinator

Volunteer opportunity: Social Media Coordinator Term: Minimum 2-year commitment preferred

About Village Theatre Waterdown (VTW)

Village Theatre Waterdown (VTW) is a charitable community theatre dedicated to producing high-quality theatrical experiences and community events. For over 50 years, VTW has engaged over 100 volunteers and artists annually to bring theatre to the Greater Hamilton area. We are seeking an individual with a passion for theatre and an interest in sharing their expertise to help achieve the goals of a charitable community.

Role Overview

The Social Media Coordinator plays an integral role in increasing awareness and visibility of VTW’s productions and events. Reporting to the Promotion Coordinator and working alongside the Marketing & Communications team, this position manages VTW’s digital storytelling through engaging, timely, and mission-aligned content across all social platforms

Time Commitment:

• 4–6 hours per month (flexible, with increased activity around productions and major events)

• Time commitment typically increases in the 2–3 months leading up to a production

Key Responsibilities

• Social Media Strategy & Content Creation o Create and manage content calendars for platforms like Facebook,

Instagram, and X (formerly Twitter) o Design graphics or coordinate with designers for engaging visuals and event

promotions o Write and post compelling content, including show teasers, volunteer

spotlights, behind-the-scenes looks, and event updates o Send campaign notifications via email to the VTW mailing list on MailChimp

• Community Engagement

o Monitor and respond to messages, comments, and tags in a timely and respectful manner

o Encourage online dialogue, build audience engagement, and maintain a positive digital tone

• Collaboration & Campaigns o Work with the Promotion Coordinator and show teams to coordinate

promotions and key messaging o Schedule posts based on show timelines, ticket sales goals, and

organizational campaigns
• Analytics & Insights

o Track post-performance and engagement using platform insights o Make recommendations for improving reach and impact based on analytics

• Cross-Promotion o Coordinate with community partners, sponsors, and artists to cross-

promote relevant content o Share and amplify relevant local theatre content to foster regional arts

connections

Requirements

• Experience with social media platforms (e.g., Instagram, Facebook, X, and YouTube)

• Ability to write engaging content tailored for different audiences
• Basic knowledge of graphic design tools (e.g., Canva) or willingness to learn
• Strong organizational and planning skills
• A passion for the arts and community engagement
• Photography or videography skills are a bonus, but not required
• Membership with VTW is required

Benefits of Participation

• Direct impact on community arts and cultural engagement
• Opportunities to develop leadership and marketing skills
• Invitation to all VTW events and productions
• Letter of Reference or LinkedIn recommendation after one year of service

Application Process

Interested applicants should submit a resume outlining their relevant experience and motivation for joining VTW as a Social Media Coordinator. Applications can be sent to volunteer@villagetheatrewaterdown.ca with the subject line: “Social Media Coordinator Application.”

Join VTW and be a part of an inclusive, passionate, and creative community that brings theatre to life!

mailto:volunteer@villagetheatrewaterdown.ca