Social Media and Communications Coordinator

Prospectors and Developers Association of Canada (PDAC)

Social Media and Communications Coordinator

One Year, Fixed Term Contract Position with the potential to become permanent.

Hiring Range: $56,235 - $70,294 on an annual basis (one year fixed-term contract)

Compensation is determined within this range based on relevant experience, scope of responsibilities, and internal equity.

Position Context
This posting is intended to identify potential candidates for an existing position.

About PDAC:

The PDAC is proud to be the leading voice of Canada's mineral exploration and development community since 1932. PDAC works with its stakeholders to ensure that the materials needed to drive innovation and build a sustainable future are available for generations to come. Currently representing over 8,000 members around the world, we are proud to host the award winning PDAC Convention, the world’s premier mineral exploration and mining event. Held annually in Toronto, this prestigious event, attracts over 27,000 participants from more than 130 countries. If you’re looking to be a part of something impactful, PDAC offers a rare and exciting opportunity!

The Opportunity:

Reporting to the Senior Communications Manager the Social Media and Communications Coordinator will demonstrate professional experience in social media content development, digital marketing, and copy writing. This role requires a creative and analytical mindset, advanced knowledge of social media, and a passion for creating compelling content.

What You Will Do:

• Develop and implement creative and engaging social media content across various platforms, aligning with our brand voice and marketing objectives.
• Manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and X, ensuring optimal targeting and budget utilization.
• Execute Google Ads campaigns, including search, display, and video ads, with a focus on maximizing ROI.
• Develop, write, and edit content for PDAC’s monthly email newsletter. Manage the newsletter production schedule and collaborate with various departments to gather relevant news and updates.
• Write compelling and effective copy for a variety of formats, including email newsletters, social media posts and articles for print and the web.
• Source and design eye-catching graphics for various communications uses.
• Monitor and analyze the performance of social media and Google Ad campaigns, providing regular reports and insights to optimize strategies.
• Engage with online audiences by interacting and responding to comments and messages across social media platforms, as well as general community management.
• Support the work of PDAC’s Awards Committee with agenda preparation, minute taking, and document management.
• Assist with other tasks and projects as needed.

Qualifications Required

• University or College Degree in Communications, Journalism, or related field.
• Minimum of two years’ experience in a similar role.
• Proven experience in social media management and digital advertising, including organic and paid campaigns.
• Strong content creation and copy writing skills.
• Experience working on content management systems for email and web (ie. Craft CMS, Informz).
• Excellent oral and written communication skills, including writing and proof reading and the ability to communicate with tact and diplomacy.
• Demonstrated ability to work independently and as a team player
• Proven problem-solving skills and an ability to learn and adapt in changing environments.
• Advanced knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
• Organized and able to manage multiple projects, deadlines, and initiatives simultaneously.
• Graphic design experience is an asset.
• Video production experience is an asset.
• French or Spanish language skills are assets.

The successful candidate will be working in a hybrid work model, with the requirement to attend the PDAC office four days per month as well as work on-site during our in-person convention. Occasionally, based on business needs, more frequent attendance at the office may be required. The PDAC office is located at 170 University Avenue, Suite 800, Toronto, Ontario.

Applicants are requested to submit a cover letter and resume to hiring@pdac.ca

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Pay Transparency & Fair Hiring

In accordance with Ontario’s Pay Transparency legislation, PDAC has included the hiring range for this role in this posting. Compensation is determined within the stated range based on relevant experience, role requirements, and internal equity.

PDAC does not request or consider an applicant’s prior compensation as part of the recruitment process.

PDAC does not use automated decision-making or artificial intelligence tools to screen or assess candidates for this role.

Applicants must be legally authorized to work in Canada for the entire duration of the contract.

PDAC is committed to fair and inclusive hiring practices and will provide accommodations, upon request, to support participation in all stages of the recruitment process.