Request For Proposals: Content Writer

REQUEST FOR PROPOSALS: CONTENT WRITER

About Black Health Alliance

Black Health Alliance (BHA) is a community-led registered charity working to improve the

health and well-being of Black communities in Canada. We centre Black communities in defining the challenges and barriers affecting our health and well-being. We provide a platform for Black people to establish a common voice around systemic problems, and we work to co-design and mobilize the tools, skills, partnerships and investment needed to implement solutions that improve health outcomes across Canada.

About Emergence Creative

Emergence builds brands, engages communities, and drives behavior change in the pursuit of genuine social transformation. As a creative agency rooted in social impact, Emergence collaborates exclusively with partners dedicated to the common good. From health to society to the environment, Emergence is confronting some of the most urgent challenges of our time with strategies that promote human well-being.

Project Overview

Black Health Alliance is in the process of developing Leve, a community-rooted platform designed to support the health and well-being of Black people across Canada—offering tools, stories, and support to help people care for themselves and each other.

The Leve minimum viable product (MVP) is a mobile-optimized, WordPress-based web platform piloting across the Greater Toronto and Hamilton Area, Ottawa, and Windsor, with plans for national expansion. The pilot will offer content that combines condition-specific and general wellness information—including nutrition, rest, movement, social determinants of health, and more.

Users will navigate through a bold and interactive website, centered around their daily life, and have access to editorial-style stories, health management tools, and external community resources validated to be culturally affirming by Black Health Alliance and its Expert Reference Committee (ERC). The platform will also feature ‘care connections’ to local partners as well as tools for service providers to support culturally affirming care.

Content will be written for adults, remain gender-neutral unless condition-specific, and be accessible to all health literacy levels. A mix of original photography, content, and stories will create an engaging, community-centered experience. Developed in collaboration with Emergence Creative, Leve’s brand has been shaped through community co-design sessions and partnership with Black Health Alliance.

Content Writer Description

We are seeking an experienced Content Writer to source, write, and edit engaging, culturally affirming, and informative content for the platform.

Responsibilities

The Content Writer will be responsible for:

1. Content Strategy Development: Collaborate with the Leve team to define content goals, target audiences, and key messages.
2. Content Creation: Write and edit high-quality web content, source articles on health topics relevant to our research areas and target audiences, source health resources (e.g., health guides, FAQs, tools, etc.), support in the sourcing and editing of personal stories (written and video), and develop engaging narratives that reflect the Leve platform’s mission and brand.
3. Collaboration: Work closely with the Leve team to ensure content aligns with the overall design and user experience. Participate in regular meetings to provide updates and gather feedback.
4. Revisions and Feedback: Incorporate feedback from the Leve team and revise content as needed. Ensure all content is polished, accessible, and aligns with our brand voice.

Skills And Experience

• Has a strong grasp of tone and cultural understanding when writing for or with Black communities
• Has experience writing about health and wellness topics, ideally with a focus on community-centred or culturally affirming approaches, and alignment with mission of supporting the health and well-being of Black communities
• Familiar with the Canadian context, especially the Greater Toronto Area, and able to reflect this understanding in tone, examples, and relevance
• A skilled writer with experience copywriting and copyediting for web, with samples of relevant past work (e.g., professional copywriting for web, articles, etc.) and/or a portfolio to demonstrate this
• A careful, precise editor with strong attention to detail, accuracy, and consistency
• A creative thinker who is able to devise novel solutions to storytelling across different mediums
• A team player who works well in a collaborative, remote work environment with teammates and clients across a diverse range of identities, geographies, mindsets, and experiences
• Has experience working in a creative environment (marketing, visual arts, etc.)
• Recognizes the importance of diversity, equity, and inclusion in the workplace and broadly in society
• Someone with a collaborative spirit, who values co-creation and inclusive design
• Has an experienced understanding of optimising copy for search (SEO)
• Experience working in early-stage or social-impact projects is a plus
• Can commit to working at least the following*:
  • December: 10 hours (for the month)
  • January: 10 hours/week
  • February: 10 hours/week
  • March: 10 hours/week
  • April: 5 hours/week
  • May: 5 hours/week

*Exact hours to be determined.

Logistics

• The position will start in December with onboarding, the writing will begin in January and last until mid-March, with copyediting of the final product through May. There may be an opportunity once the engagement is over to stay on for additional work.
• The position is fully remote, but the role works east coast hours, approximately 9am-5pm EST.
• Laptops are not provided, Content Writers are asked to use their own computers. Necessary software will be provided.

Application Requirements

Interested Content Writers should submit the following:

1. Cover Letter: Introduce yourself and your experience in content development , particularly in health-related or community-focused projects. Clearly state your understanding of the service to be provided.
2. Resume: Provide a resume outlining your relevant experience.
3. Portfolio: Provide 4-5 samples of your previous work, especially any content related to health, wellness, or community outreach. As well, identify any experience (lived or professional) working with Black communities and organizations, particularly in Greater Toronto and Hamilton Area, Ottawa, and Windsor.
4. References: Provide at least two professional references who can attest to your expertise and work ethic.

You may supplement your proposal with any additional information you feel will strengthen your submission. Please forward required documents to: Ameerah Craigg, Manager of Health Promotion & Community Engagement - opportunities@blackhealthalliance.ca by December 12 2025

BUDGET

Black Health Alliance currently has an available budget of $13,000 CAD with the option for supplementary funds if necessary.

SELECTION PROCESS

The Candidate will be selected by January 2026

CONFLICT OF INTEREST

Each proponent shall declare in its response any real or perceived conflict of interest which either presently exists or can reasonably be foreseen as arising in the future. A conflict of interest will be evaluated on its merits and will not necessarily result in the exclusion of a response.

QUESTIONS & CLARIFICATION

All interested parties will have the opportunity to ask questions and seek clarification by sending email to: opportunities@blackhealthalliance.ca

We look forward to your submissions and to collaborating with a skilled Content Writer who shares our passion for health and community empowerment.