Media Outreach Team Lead (Remote, Volunteer, Part-Time)

MEDIA OUTREACH TEAM LEAD — VOLUNTEER, PART-TIME

Organization: Right to Live Canada

Location: Remote (United States, Canada or Europe)

Time Commitment: Part-time volunteer commitment, approximately 12 hours per week, for a minimum of four months.

Required Weekly Meeting: Attendance at the relevant weekly team meeting is required. The meeting schedule will be confirmed during onboarding; all other work may be scheduled at your convenience.

This is a remote volunteer opportunity with Right to Live Canada, a virtual-office based Canadian non-profit start-up.

------ THE MISSION

Right to Live Canada exists to realize the right to live as a practical, supported, executable choice.

We were founded in response to systemic poverty-driven euthanasia amongst Canadians with disabilities: cases where Canadians choose MAiD because they cannot access the essentials required to continue living. This is a specific form of economic euthanasia: euthanasia where a preferable living future existed, but was not achieved.

That crisis remains our founding application point. It is not the boundary of our work.

Right to Live Canada is building Continuity: the service, financial, technological, and institutional architecture required to keep life connected to preferable living futures. We work from the recognition that biological escape velocity may become achievable for a significant portion of people alive today, and that the right to live must now be pursued with the seriousness, urgency, and scale appropriate to that possibility.

Our four core areas are:

• Continuity Service — developing a service to identify, propose, finance and execute preferable living futures in the event of potential death
• Continuity Insurance — developing a finance model for Continuity Service in the event of potential death scenarios
• Social Brokerage — developing a system to productize and sell the anonymized outcome of a life supported to the global market as an impact product in exchange for the capital to accomplish it, in order to fund those who cannot afford Continuity Service or Insurance
• Corporate Farming — developing a global-scale system to take concepts, form a structure around them starting with a team, incubate them internally and nurture their growth towards incorporation, and then emitting them as formed non-profits dedicated to their founding concept such as a technology, project, infrastructure or issue.

Right to Live Canada is a founder-centric, early-stage non-profit pursuing rapid national and global expansion. We use the advantages of the non-profit form — volunteer-class labor, sponsorship sales, grants, subsidized infrastructure, open development, impact monetization, and institutional farming — to uphold and extend the right to live for humans and, ultimately, other conscious beings.

------ ROLE DESCRIPTION

This is a part-time, volunteer, and remote role for a Media Outreach Team Lead with Right to Live Canada.

The Media Outreach Team Lead will build, manage, and maintain the team responsible for securing substantive coverage of Right to Live Canada across journalists, publications, broadcasters, podcasts, influencers, creators, and other relevant media channels. The lead owns both the people operation and the end-to-end outreach pipeline: ensuring capable volunteers are active, every priority lead has an owner, pitches are strong, follow-up is completed, and promising conversations develop into interviews, coverage, or durable media relationships.

Right to Live already has a repeatable media-outreach system built around target research and verification, a shared contact-tracking sheet and inbox, assigned lead ownership, approved outreach materials, audience-specific pitches, follow-up, and outcome tracking. The Team Lead will operate and improve that system, train and coach Media Outreach Specialists, and personally handle or closely supervise high-value opportunities. This is not an email-volume role: success is measured by relevance, relationship quality, responses, interviews, coverage, and disciplined follow-through. Prior professional experience in public relations and media relations is required.

Responsibilities include setting weekly priorities; running the team’s weekly meeting; assigning leads and workloads; checking in with team members; managing attendance, participation, and performance; onboarding and coaching Media Outreach Specialists; and working with People Services to replace inactive or non-performing volunteers. The Team Lead will also review target and contact quality; write, proofread, and edit press releases, media pitches, briefs, outreach emails, and follow-ups; tailor the opportunity for journalists, editors, broadcasters, podcasts, influencers, and creators; manage important outreach and relationships directly; oversee the shared inbox and contact-tracking system; and coordinate interviews, coverage opportunities, and handoffs to the appropriate organizational lead.

This is a high-ownership leadership role suited to someone who can operate with consistency, judgment, and urgency in a remote startup environment. Right to Live Canada is building a culture of highly dedicated volunteers. The expected commitment is approximately 12 hours per week, contributed consistently and with dependable follow-through.

The role will work closely with Public Relations, Marketing, Global Narrative Integrity, executive leadership, and program leads. The Team Lead is responsible for running the Media Outreach team now—not merely advising it—and must maintain clear ownership, quality control, coaching, accountability, and effective coordination across the organization.

------ QUALIFICATIONS

Universal Requirement:

• You must possess good equipment for virtual meetings, both video and audio.
• You must attend virtual meetings with the capability to give it your full attention, like a dedicated office room or space.

Required:

• Professional experience in public relations, media relations, publicity, journalism, communications, or a closely related field.
• Direct experience building and maintaining working relationships with journalists and with podcast, influencer, and creator contacts.
• Previous people-management or team-lead experience, including assigning work, coaching people, monitoring performance, resolving issues, and maintaining accountability.
• Demonstrated ability to write, proofread, and edit professional press releases, media pitches, outreach messages, and supporting materials.
• Strong pitching ability across email, calls, direct messages, and live conversations, with the judgment to adapt an opportunity to the recipient’s beat, audience, and format.
• Experience managing multiple media leads, relationships, deadlines, and follow-up cycles through a spreadsheet, CRM, media database, or comparable system.
• Strong written and verbal communication skills, with excellent attention to factual accuracy, tone, grammar, and editorial quality.
• Strong organization and time management skills, with the ability to work remotely with a high degree of ownership and follow-through.
• Professional judgment, discretion, and reliability when representing the organization externally and handling sensitive organizational or media information.

Preferred:

• Background in journalism, newsroom or editorial work, communications agencies, non-profit or advocacy PR, or creator partnerships.
• A record of securing interviews, features, podcast appearances, influencer or creator coverage, or ongoing media relationships.
• Experience supervising remote or volunteer teams and onboarding new contributors.
• Familiarity with Google Workspace, Slack, shared inboxes, spreadsheets, CRM systems, or media databases.
• Interest in helping build a large-scale, high-performance volunteer organization around an ambitious national and global mission.

------ TIME COMMITMENT

This is a part-time volunteer role requiring approximately 12 hours per week for a minimum of four months. Attendance at the relevant weekly team meeting is required; the meeting schedule will be confirmed during onboarding, and all other work may be scheduled at your convenience. The role is best suited to someone who is comfortable with startup intensity, high responsibility, and serious dedication to the mission.

------ HOW TO APPLY

Apply through LinkedIn with your resume OR the form on our website ( www.righttolive.ca/volunteer ) or email volunteer@righttolive.ca.

Thank you for your consideration.