Media Outreach Team Lead (Remote, Volunteer, Part-Time)

MEDIA OUTREACH TEAM LEAD — VOLUNTEER, PART-TIME

Organization: Right to Live Canada

Location: Remote (United States, Canada or Europe)

Time Commitment: Part-time volunteer commitment, approximately 12 hours per week, for a minimum of four months.

Required Weekly Meeting: Attendance at the relevant weekly team meeting is required. The meeting schedule will be confirmed during onboarding; all other work may be scheduled at your convenience.

This is a remote volunteer opportunity with Right to Live Canada, a virtual-office based Canadian non-profit start-up.

------ THE MISSION

Right to Live Canada exists to make continued life a practical, supported, executable option when a preferable living future exists but the systems required to reach it do not.

We were founded in response to systemic poverty-driven euthanasia among Canadians with disabilities: cases in which people pursue MAiD because housing, income, care, treatment, or other essentials required to continue living are unavailable. In those cases, death can become the executable option while a preferable living future remains structurally out of reach.

That distinction defines Right to Live. Right to Live is the only organization in Canada addressing euthanasia with a practical solution model for all Canadians - not merely opposing MAiD, documenting harms, or raising awareness, but building the service, financing, technological, and institutional infrastructure that can make continued life executable. The scale of the issue is already national: 16,499 Canadians received MAiD in 2024, equal to 5.1% of all deaths in Canada, and the number of MAiD provisions increased another 6.9% over 2023 after years of year-over-year growth. MAiD is the fourth leading cause of death in Canada. And those 16,499 deaths capture only euthanasia itself - not Canadians who die because care is inaccessible, support gaps go unresolved, or life-preserving and specialty treatments cannot be reached. We were founded in response to poverty-driven disability euthanasia, but the solution is not limited to disability: Continuity is being built for any Canadian facing a potential death where a preferable living future can still be achieved.

We call that infrastructure Continuity: the service, financial, technological, and institutional architecture required to connect a person facing potential death to a preferable living future. The model is designed to identify what would make continued life viable, assemble the intervention, solve the financing problem, and execute it. Its scope can extend from social and medical supports to frontier technologies where the body itself becomes the limiting factor.

Right to Live is building this through four core areas:

• Continuity Service — the practical service layer: identify what is driving a person toward an avoidable death, design a preferable living future, determine how it can be financed, execute the intervention, and produce an actual outcome rather than another referral dead end.
• Continuity Insurance — developing insurance-based financing so people can pre-fund access to Continuity interventions before a future death-risk scenario becomes an immediate financial crisis.
• Social Brokerage — developing a way to finance people who cannot afford Continuity by turning the anonymized outcome of a life supported into a measurable impact product for global impact buyers.
• Corporate Farming — building and incubating mission-locked organizations around the technologies, services, infrastructure, and concepts Continuity will need, then spinning them out to pursue those missions at full scale.

Right to Live is an early-stage, founder-led Canadian nonprofit built to move at startup speed on problems normally treated as separate: poverty-driven disability euthanasia, the absence of a practical service pathway to preferable living futures, the financing gaps that can make survival inaccessible, and frontier technologies that could preserve continuity when ordinary life-support pathways run out. OpenABLS is one of our most ambitious examples: a nonprofit-led, open-source Artificial Brain Life Support development project working toward a reference design that could sustain a living brain when the body can no longer support it. For the Head of Revenue, the opportunity is to build the revenue engine behind work with both immediate human impact and extraordinary long-term potential.

------ ROLE DESCRIPTION

This is a part-time, volunteer, and remote role for a Media Outreach Team Lead with Right to Live Canada.

The Media Outreach Team Lead will build, manage, and maintain the team responsible for securing substantive coverage of Right to Live Canada across journalists, publications, broadcasters, podcasts, influencers, creators, and other relevant media channels. The lead owns both the people operation and the end-to-end outreach pipeline: ensuring capable volunteers are active, every priority lead has an owner, pitches are strong, follow-up is completed, and promising conversations develop into interviews, coverage, or durable media relationships.

Right to Live already has a repeatable media-outreach system built around target research and verification, a shared contact-tracking sheet and inbox, assigned lead ownership, approved outreach materials, audience-specific pitches, follow-up, and outcome tracking. The Team Lead will operate and improve that system, train and coach Media Outreach Specialists, and personally handle or closely supervise high-value opportunities. This is not an email-volume role: success is measured by relevance, relationship quality, responses, interviews, coverage, and disciplined follow-through. Prior professional experience in public relations and media relations is required.

Responsibilities include setting weekly priorities; running the team’s weekly meeting; assigning leads and workloads; checking in with team members; managing attendance, participation, and performance; onboarding and coaching Media Outreach Specialists; and working with People Services to replace inactive or non-performing volunteers. The Team Lead will also review target and contact quality; write, proofread, and edit press releases, media pitches, briefs, outreach emails, and follow-ups; tailor the opportunity for journalists, editors, broadcasters, podcasts, influencers, and creators; manage important outreach and relationships directly; oversee the shared inbox and contact-tracking system; and coordinate interviews, coverage opportunities, and handoffs to the appropriate organizational lead.

This is a high-ownership leadership role suited to someone who can operate with consistency, judgment, and urgency in a remote startup environment. Right to Live Canada is building a culture of highly dedicated volunteers. The expected commitment is approximately 12 hours per week, contributed consistently and with dependable follow-through.

The role will work closely with Public Relations, Marketing, Global Narrative Integrity, executive leadership, and program leads. The Team Lead is responsible for running the Media Outreach team now—not merely advising it—and must maintain clear ownership, quality control, coaching, accountability, and effective coordination across the organization.

------ QUALIFICATIONS

Universal Requirement:

• You must possess good equipment for virtual meetings, both video and audio.
• You must attend virtual meetings with the capability to give it your full attention, like a dedicated office room or space.

Required:

• Professional experience in public relations, media relations, publicity, journalism, communications, or a closely related field.
• Direct experience building and maintaining working relationships with journalists and with podcast, influencer, and creator contacts.
• Previous people-management or team-lead experience, including assigning work, coaching people, monitoring performance, resolving issues, and maintaining accountability.
• Demonstrated ability to write, proofread, and edit professional press releases, media pitches, outreach messages, and supporting materials.
• Strong pitching ability across email, calls, direct messages, and live conversations, with the judgment to adapt an opportunity to the recipient’s beat, audience, and format.
• Experience managing multiple media leads, relationships, deadlines, and follow-up cycles through a spreadsheet, CRM, media database, or comparable system.
• Strong written and verbal communication skills, with excellent attention to factual accuracy, tone, grammar, and editorial quality.
• Strong organization and time management skills, with the ability to work remotely with a high degree of ownership and follow-through.
• Professional judgment, discretion, and reliability when representing the organization externally and handling sensitive organizational or media information.

Preferred:

• Background in journalism, newsroom or editorial work, communications agencies, non-profit or advocacy PR, or creator partnerships.
• A record of securing interviews, features, podcast appearances, influencer or creator coverage, or ongoing media relationships.
• Experience supervising remote or volunteer teams and onboarding new contributors.
• Familiarity with Google Workspace, Slack, shared inboxes, spreadsheets, CRM systems, or media databases.
• Interest in helping build a large-scale, high-performance volunteer organization around an ambitious national and global mission.

------ TIME COMMITMENT

This is a part-time volunteer role requiring approximately 12 hours per week for a minimum of four months. Attendance at the relevant weekly team meeting is required; the meeting schedule will be confirmed during onboarding, and all other work may be scheduled at your convenience. The role is best suited to someone who is comfortable with startup intensity, high responsibility, and serious dedication to the mission.

------ HOW TO APPLY

Apply through LinkedIn with your resume OR the form on our website ( www.righttolive.ca/volunteer ) or email volunteer@righttolive.ca.

Thank you for your consideration.