Marketing & Strategic Outreach Consultant Canadian MAiD Curriculum (CMC)

CMC Consulting Services RFP

Request for Proposals (RFP):

Marketing & Strategic Outreach Consultant Canadian MAiD Curriculum (CMC) at CAMAP Canada

Opportunity

The Canadian Association of MAiD Assessors and Providers (CAMAP) is seeking an experienced Marketing & Strategic Outreach Consultant to support the national promotion and institutional adoption of the Canadian MAiD Curriculum (CMC).

CAMAP is a national organization that supports healthcare professionals involved in Medical Assistance in Dying (MAiD) through education, professional development, educational resources, and community-building.

The Canadian MAiD Curriculum is a nationally accredited, bilingual education program designed to provide healthcare professionals with evidence-informed training related to MAiD practice in Canada. The program supports healthcare professionals and teams by strengthening knowledge, consistency, and confidence in navigating the complex clinical, legal, and ethical considerations related to MAiD.

CAMAP is seeking a consultant who can help expand awareness, engagement, and enrollment in the CMC among healthcare organizations, providers, and other key stakeholders across Canada.

Project Overview

CAMAP has developed a promotional package designed to introduce the Canadian MAiD Curriculum to organizations and institutions, including faculties of medicine, universities, health authorities, provincial and territorial healthcare systems, and professional associations.

The successful consultant will build upon these materials by developing and implementing a targeted outreach strategy designed to connect with organizational decision-makers, generate interest in the curriculum, and support institutional adoption.

This project requires a strong understanding of Canada’s healthcare landscape, including provincial and territorial healthcare systems, medical education, professional development pathways, and the organizations involved in delivering healthcare education.

Scope of Work

The consultant will work collaboratively with CAMAP leadership to:

Strategy Development

• Develop a national outreach and engagement strategy for promoting the Canadian MAiD Curriculum to institutional audiences
• Identify priority organizations, decision-makers, and opportunities for partnership or adoption
• Recommend tailored approaches for different audiences, including:

○ Faculties of medicine and health sciences programs

○ Provincial and territorial health authorities

○ Hospitals and healthcare organizations

○ Professional associations and regulatory bodies

○ Continuing professional development programs

Stakeholder Mapping & Outreach

• Build a targeted outreach database of relevant contacts across Canada
• Identify key decision-makers and pathways for introducing the CMC
• Support direct outreach through email, meetings, presentations, and relationship-building
• Track engagement and recommend follow-up strategies

Marketing & Communications Support

• Review and refine existing promotional materials to support institutional outreach
• Adapt messaging for different audiences and regions as needed
• Identify additional communications tools or resources required to support adoption
• Support CAMAP in clearly communicating the value and benefits of the CMC

Reporting & Recommendations

• Provide regular updates on outreach activities, opportunities, and barriers
• Track contacts, conversations, and potential leads
• Provide final recommendations to support ongoing institutional engagement beyond the contract period

Qualifications & Experience

The ideal consultant will bring:

• Demonstrated experience in healthcare communications, marketing, stakeholder engagement, business development, or strategic partnerships
• Strong knowledge of the Canadian healthcare system, including provincial and territorial structures
• Understanding of Medical Assistance in Dying (MAiD) in Canada, including the clinical and professional context surrounding MAiD practice
• Experience working with healthcare organizations, academic institutions, governments, professional associations, or continuing medical education programs
• Ability to engage senior leaders and decision-makers within complex organizations
• Experience developing outreach strategies and managing stakeholder relationships
• Strong written and verbal communication skills
• Ability to work independently and manage a national project

Bilingualism in English and French is strongly preferred.

Additional Assets

Additional consideration will be given to applicants with:

• Existing relationships within Canadian healthcare networks
• Experience working with physicians, nurse practitioners, medical educators, or interdisciplinary healthcare teams
• Knowledge of continuing professional development (CPD/CME) systems
• Experience promoting education, training programs, or professional learning products
• Familiarity with nonprofit healthcare organizations

Deliverables

Expected deliverables may include:

• National outreach strategy
• Stakeholder/contact database
• Outreach messaging and engagement plan
• Regular progress reporting
• Summary of outreach activities and opportunities generated
• Final recommendations report

Contract Details

This is a remote contract opportunity for no less than 60 days. Applicants are encouraged to submit their expected rates/proposed budget for this project, along with their qualifications, experience, and how they would work to complete the deliverables mentioned above. Applicants from across Canada are encouraged to apply.

Proposal Requirements

Interested consultants are invited to submit:

1. A brief proposal outlining their recommended approach to this project
2. Relevant experience and qualifications
3. Examples of similar projects or stakeholder engagement work
4. Proposed timeline and work plan
5. Proposed budget/fees based on expected deliberables

How to Apply

Please submit proposals to executivedirector@camapcanada.ca by 5 pm (EST) on Friday, July 24, 2026.

CAMAP welcomes applications from consultants with diverse backgrounds and experiences.