Marketing Intern (Student Placement)

Marketing Intern (Student Placement) – Hybrid (Remote

+ Event Days as Scheduled)

About Young Bosses in Business Foundation (YBIB)

YBIB is a youth-focused Canadian charity supporting entrepreneurship, leadership, and

real-world skill-building for young people. We deliver programs and opportunities that help

youth build confidence, practical experience, and future-ready skills through mentorship,

community partnerships, and hands-on learning.

Placement Overview (Hybrid)

The Marketing Intern supports YBIB’s visibility through youth-friendly storytelling, promotion

coordination, and content support. You’ll work closely with our communications team to help

turn weekly priorities into clear, consistent promotion across channels, and capture real

moments from programs and events when scheduled. Reports to: Communications Chair

What You’ll Work On

1) Weekly Promotion Planning & Coordination

• Build and maintain a weekly Promotion Checklist (what we’re promoting, key messages, audiences, channels, deadlines) in collaboration with the Communications Intern

• Support weekly campaign planning (program recruitment, Youth Market promotion, volunteer/student recruitment, event promotion) and turn priorities into clear action

steps

• Track weekly results at a high level (what went out + basic performance notes) and suggest improvements for the following week

2) Email Marketing Support (Mailchimp)

• Draft and assemble email campaign content for Mailchimp (subject lines, short copy, calls-to-action, basic layout support) in collaboration with the Communications Intern

3) Community Outreach & Promotion Support

• Share approved posts/flyers to relevant groups, schools, and community networks

• Maintain a simple outreach tracker (where/when shared + responses)
• Support partner/vendor promotion coordination (collect spotlights,

handles, product photos, short descriptions; keep everything organized for the

Comms/Content team)

4) Engagement & Audience Growth Ideas

• Propose weekly engagement ideas (polls, Q&As, youth spotlights, community shoutouts) and collaborate with Communications to publish

5) Asset Organization

• Organize and upload marketing assets (flyers, copy drafts, outreach lists, vendor info) to Google Drive with clear labels and tidy folders

Event Days (As Scheduled / Seasonal) – Optional

When events are running, you may also support on-the-ground activation and live engagement:

• Lead event activation elements such as the YBIB t-shirt sale booth and/or photo booth (setup, signage, customer engagement, sales tracking support, teardown)

• Support live engagement for YBIB Live (guest prompts, audience interaction ideas, on-the-ground updates, capturing key moments)

• Help with event-day flow by welcoming guests, supporting youth vendors, and encouraging participation in interactive stations

Deliverables (what success looks like)

• A weekly Promotion Checklist that keeps priorities clear and deadlines on track
• Consistent community outreach and organized promotion tracking
• Mailchimp-ready email drafts and campaign support materials
• Clean, labeled Drive folders with marketing assets easy to find and reuse

Ideal Candidate

• College/university student completing placement hours in Marketing, Media, Communications, PR, Journalism, Digital Media, or a related program

• Comfortable writing short, clear marketing copy (captions, email blurbs, calls-to-action)
• Comfortable using (or learning) Mailchimp and basic formatting/layout

• Strong organization skills and ability to manage weekly deliverables (checklists, trackers, follow-ups)

• Comfortable coordinating via WhatsApp and working in shared Google Drive folders
• Professional, respectful, and comfortable engaging with the public during events (as

scheduled)

Bonus Skills (nice to have)

• Basic design skills (Canva) and short-form content editing (CapCut)
• Experience with community outreach, partnerships, or event promotion
• Familiarity with social media insights and simple reporting

Why This Placement is Valuable

You’ll gain real-world experience supporting nonprofit storytelling and community promotion,

with mentorship from YBIB communications leadership. You’ll also leave with resume-building

work you can clearly show (campaign plans, outreach tracking, email content, and event

promotion support). Reference support may be available based on performance and

consistency.

• Marketing Intern (Student Placement) – Hybrid (Remote + Event Days as Scheduled)
• About Young Bosses in Business Foundation (YBIB)
• Placement Overview (Hybrid)
• What You’ll Work On
• Event Days (As Scheduled / Seasonal) – Optional
• Deliverables (what success looks like)
• Ideal Candidate
• Bonus Skills (nice to have)
• Why This Placement is Valuable