Marketing & Digital Strategy Lead

Marketing & Digital Strategy Lead

Employment Type: Unpaid Volunteer Position

About Us

Samawada is a Canadian registered charitable organization dedicated to providing access to clean water to underserved communities in East Africa, with a particular focus in Somalia. Samawada addresses global water crises through innovative, community-driven, and sustainable solutions — working closely with local and international partners.

Registered Charity Number: 723571485 RR 0002 Website: https://samawada.org/

What You Will Do

Lead digital marketing strategy across platforms (Facebook, Google Ads, Instagram, and LinkedIn) to increase awareness, engagement, and donations.

Plan, launch, and optimize Google Ads campaigns (search, display, and YouTube) using data- driven insights.

Manage Facebook and Meta Ads, including audience segmentation, retargeting, and A/B testing.

Develop creative ad copy, visuals, and video content aligned with Samawada’s mission and campaigns.

Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other tools to refine strategies.

Collaborate with the Communications Lead to ensure consistent messaging across all digital channels.

Provide regular reports on campaign metrics, trends, and growth opportunities.

What We Are Looking For

Strong experience in digital marketing, advertising, or growth strategy.

https://samawada.org/

Hands-on experience managing Facebook Ads and Google Ads campaigns.

Knowledge of SEO, SEM, and content marketing strategies.

Ability to create and analyze performance reports using Google Analytics and similar tools.

Familiarity with Mailchimp, WordPress, or Canva is an asset.

Excellent communication, creativity, and strategic planning skills.

Passion for global development, sustainability, and social impact initiatives.

Why Join Us?

Lead impactful digital campaigns that directly support clean water access and sustainable development.

Build a professional portfolio showcasing real-world results in nonprofit marketing and fundraising.

Gain hands-on experience managing ad budgets and digital strategies with a growing Canadian charity.

Flexible, remote position — work on your own schedule while making a global difference.

Collaborate with an experienced and passionate team committed to long-term community impact.

• Marketing & Digital Strategy Lead
• Employment Type: Unpaid Volunteer Position
• About Us
• What You Will Do
• What We Are Looking For
• Why Join Us?