Marketing & Communications Manager

Marketing & Communications Manager – Canadian Foundation for Financial Planning

Full-Time Contract Position — 12-month term, starting in April 2026.

Position Overview

Reporting to the Executive Director, the Marketing & Communications Manager is responsible for developing and implementing comprehensive marketing and communications strategies, tactics, key messages, and success measures for initiatives that: elevate CFFP’s brand; engage key stakeholders (including program participants, volunteers, community partners, and prospective and current corporate, foundation, and individual supporters); and advance its mission: to change lives through the power of financial planning.

The Manager is accountable for establishing a CFFP messaging framework, maintaining brand voice and consistency, and supporting crisis communications as needs arise. They ensure marketing and communications initiatives have measurable impact and are aligned to CFFP’s work and values.

This is a new, hands-on role that requires both strategic thinking and practical implementation and execution. The successful candidate will work closely with: CFFP’s Executive Director and Bilingual Program Manager; and Marketing & Communications colleagues at FP Canada (one of CFFP’s Founding Member organizations).

Key Responsibilities

• Strategy & Planning
  • Develop CFFP’s first comprehensive marketing and communications strategy.
  • Translate strategy into actionable, calendared plans and measurable activities, aligning all initiatives with CFFP’s mission, values, programs, and business development goals.
  • Implement and execute on the strategy, setting and working to budgets and timelines within a 12-month scope.
• Content & Digital Engagement
  • Manage (and launch) social media and digital communications channels, including content planning, posting, and audience engagement evaluation. Currently, CFFP is active on LinkedIn and Facebook.
  • Create marketing collateral and assets, including those requested on an as-needed basis by the Executive Director and the Bilingual Program Manager.
  • Support website updates and other digital engagement tools and initiatives, in collaboration with the Bilingual Program Manager and FP Canada colleagues.
• Reporting & Publications
  • Lead the creation of CFFP’s first annual report, including coordinating content, writing/editing in collaboration with colleagues, and design and layout.
  • Lend support to the Executive Director and Bilingual Program Manager in the development and delivery of funding reports and public-facing reports, as needs arise.
• As appropriate and at the direction of the Executive Director, represent the Foundation publicly, which may include conducting outreach to media, community organizations, and relevant stakeholders to support communications, engagement, and awareness-building initiatives.
• Act as primary liaison between the Foundation and FP Canada’s Marketing & Communications staff, with whom the successful candidate will actively collaborate.

Required Qualifications

The ideal candidate will have the following:

• 4-5 years of experience in Marketing & Communications, preferably in the charitable sector or with mission-driven organizations.
• Demonstrable experience developing strategy and translating strategy into action and deliverables.
• Exceptional writing, editing, and communication skills.
• Experience working with media, managing social media accounts and digital initiatives
• Experience with content creation and design, and producing publications, such as annual reports.
• Proficiency with marketing analytics tools; ability to track and report on performance metrics.
• Proficiency using design tools and software applications such as Adobe Creative Cloud and Canva.
• Strong project management skills, including experience working with consultants, vendors, and cross-functional partners.

Competencies

The ideal candidate will demonstrate the following competencies:

• Excellent communicator: clear, persuasive, and adaptable in written, verbal, and presentation formats; skilled at influencing without authority and engaging all levels of the organization and external partners.
• Collaborative team player: professional, supportive, and able to work effectively across departments and with senior leaders.
• Proactive self-starter: takes ownership, shows initiative, and brings a can-do attitude to achieving results and driving improvement.
• Strategic and analytical thinker: combines creativity, critical thinking, and data-driven insight to develop and communicate sound recommendations
• Detail-oriented communicator: strong editing skills and a passion for precision in language
• Research-driven and resourceful: skilled at gathering and applying information quickly and effectively
• Adaptable learner: demonstrates curiosity, a growth mindset, and the ability to rapidly internalize new information
• Results-oriented change agent: willing to challenge the status quo and make a meaningful impact.
• French/English bilingualism is a desirable asset for this role.

About the Foundation

The Canadian Foundation for Financial Planning Foundation launched in 2024 as an independent registered charity supported by Founding Members FP Canada and IPF, two of Canada’s leading financial planning certification and education organizations. The Foundation is on a mission to change lives through financial planning. We provide free financial planning programs to people across Canada who are financially vulnerable and face barriers to accessing support. We do this by partnering with community organizations and by mobilizing volunteers from the professional financial planning community. Learn more at www.cffp.ca.

Working with the CANADIAN FOUNDATION FOR FINANCIAL PLANNING

The Foundation is housed within FP Canada and works closely with its staff. Established in 1995, FP Canada is a national not-for-profit education, certification, and professional oversight organization working in the public interest. FP Canada is dedicated to championing better financial wellness for all Canadians by leading the advancement of professional financial planning in Canada.

Our office is located in downtown Toronto. This is a full-time contract position working 5 days per week during core business hours, with some flexibility required. We offer a hybrid-work model, requiring at a minimum 40% (two days a week) of employees’ time be spent in the office.

We are committed to wellness and a healthy work environment for our employees. This role offers competitive employee benefits, including generous paid vacation and personal days, flexible work arrangements, and regular opportunities for team connection through social events.

Our Commitment to Inclusion and Diversity

The Foundation values inclusion and diversity, and different perspectives and experiences. We are committed to working towards an inclusive and diverse organization, reflective of Canada’s population. We encourage candidates who identify in traditionally underrepresented communities (women, racialized persons, Indigenous persons, LGBTQ2S+, and persons with disabilities) to apply.

Our Commitment to Accessibility

The Foundation is committed to ensuring equal access and participation for people with disabilities in accordance with the Ontario Human Rights Code (OHRC) and the Accessibility for Ontarians with Disabilities Act (AODA). We will provide accommodation on request throughout the recruitment, selection and/or assessment process for applicants with disabilities. If you require accommodation, please inform our Human Resources Department at careers@fpcanada.ca.

Additional Information

This position is a newly created role within our organization.

Salary

Salary based on experience, ranging from $75,000 to $80,000.

Use of Artificial Intelligence

FP Canada uses AI‑enabled tools to support parts of the recruitment process, including screening and assessing applications. These tools help ensure consistency and efficiency in evaluating candidates; however, all final hiring decisions are made by human reviewers. If you have questions about how AI is used in our hiring process, please contact our Human Resources Department at careers@fpcanada.ca.

Application Details

Applications will be accepted until March 17, 2026. If you have any questions, please send an email to careers@fpcanada.ca.

We wish to thank all applicants for their interest and advise that only those selected for an interview will be contacted.