Marketing, Communications & Events Lead

Position Summary

Reporting directly to the Manager, Marketing & Communications, the Marketing, Communications & Events Lead, is responsible for the ongoing optimization of Mentor Canada’s digital presence, impactful content and events for both English and French audiences. This requires the integration of excellent marketing and communications standards and practices in all Mentor Canada external and internal-facing materials to bring our mission and brand to life through dynamic content. Ensuring all work aligns with Mentor Canada brand standards and strategic priorities, this fast-paced deadline driven role plays a crucial part in Mentor Canada’s work and building world-class mentoring in Canada.

The Marketing, Communications and Event Lead, must understand the organization’s strategy and brand and be able to confidently and creatively reflect both in written and visual content across all mediums and platforms.

Key Responsibilities

The role is responsible for creating and developing dynamic and impactful content, digital and print assets, and coordinating events including:

• Ongoing management of the website, including creating and maintaining engaging, current and accurate written and visual content throughout the site, monitoring and refreshing key pages to prevent perceptions of staleness, requesting and facilitating the provision of new strategy-and-brand-aligned content from team members as needed, monitoring competitor and comparator websites to identify, assess and potentially adapt new or emergent web trends and practices, and reporting on relevant analytics.
• Creative development, execution, and measurement of both paid and organic social media content and campaigns, including monthly, annual, and event-specific campaigns, in collaboration with the Manager, Marketing & Communications and other resources.
• Development of engaging, on-brand presentations, webinars, and digital marketing applications,
• Developing clear, accurate, brand-aligned, and engaging copy and assets for a variety of platforms, including print, website, PowerPoint, webinars, e-newsletters, resources and email templates.
• Supporting internal communications design work and assets.
• Developing and maintaining a digital asset library of stock and institutional video, photography and graphics.
• Efficiently and effectively plan, coordinate, and implement all assigned marketing & communications and event projects, from start to finish.
• Develop work and project plans to capture and address content needs and manage your schedule to ensure deadlines are met.
• Coordinate internal and outsourced translation services in collaboration with the Manager, Marketing and Communications.
• Oversee event registration and hosting, event assets and marketing including website integration.
• Perform other duties as needed, including ad hoc digital communication tools and materials

Qualifications

Education:

• Graduate or undergraduate education in communications, marketing, or a related field.

Skills and Experience:

• 2 to 5 years’ communications and/or marketing experience working in non-profit or social impact settings, preferably at the national level.
• Exceptional skills and experience in writing, content development, and management of digital channels including websites, social media, and e-marketing materials.
• Experience in effectively integrating institutional marketing & communication strategic pillars in digital applications for multiple, diverse audiences.
• Proficiency and impeccable verbal and written communication skills in English and French is an asset.
• Experienced in project management from start to finish, on budget, on strategy, and on time.
• Creative flair with natural fluency in contemporary colloquial communications, and a passion for staying abreast of evolving trends and developments in society, social media, marketing, and communications.
• Experience with virtual and in-person event coordination and hosting.
• A team player who effectively collaborates with and proactively seeks out and leverages team expertise to produce outstanding digital materials.
• Superbly organized with a gift for effectively deploying effort across multiple projects of varying profile, priority, and deliverables.
• Robust IT skills, including command of MS Office and other digital software such as Canva, Adobe Creative Cloud (InDesign), Mailchimp, Hootsuite, Salesforce, and other established and emergent digital platforms.