Marketing & Communications Coordinator - Full Time - Markham Stouffville Hospital Foundation

PRIMARY OBJECTIVE

The Marketing & Communications Coordinator will help enable the growth of Markham Stouffville Hospital (MSH) Foundation to drive revenue and maximize public awareness and exposure through optimizing and growing the Foundation’s traditional and digital strategies as part of the overall Marketing & Communication plan.

The Marketing & Communications Coordinator will support a variety of marketing needs of the Foundation, working cross-functionally and in collaboration with the Oak Valley Health’s Public Affairs and Communications team to provide an exceptional donor experience and engage the community in consistent and meaningful ways. The incumbent will develop and contribute to the Foundation’s marketing and communications strategies to serve a variety of audiences.

Key Results Areas

• Support the execution of marketing and communications initiatives and programs including exceptional written communications, project management and organizing timelines and deliverables
• Coordinate the media relations activities to increase MSH Foundation’s profile in our catchment area, including pitching media stories, drafting media advisories, press releases, and organizing and representing at media launches/cultivation events
• Complete interviews, write stories, prepare briefs, research and compile hospital statistics and information to keep content and communication materials fresh, current and relevant while tracking all information so it is accessible for the Foundation team
• Research and write interview materials for spokespeople including messaging, backgrounders and Q&A documents as well as provide media training sessions as necessary for interviews, speaking engagements and video creation
• Create and edit design templates, help with layout and content creation for social media, fundraising print materials, including collateral, presentations and advertisements
• Assist with editorial and sponsored content strategies that provide compelling storytelling
• Support the production of scripts and briefs for speaker stewardship events and fundraising events
• Prepare ad/marketing copy and written content to support a variety of projects
• Support the team to assist editorial control and oversee the consent and approval process for all marketing and communications materials for the Foundation
• Liaise with external creative agencies, designers, vendors and video producers to ensure coordinated effort and alignment of marketing and communications priorities
• Liaise with hospital physicians, executives and staff to coordinate interviews and photoshoots
• Support the Foundation’s brand and marketing initiatives – assist with the development of the Foundation’s overall marketing strategy and the maintenance of our brand
• Assist MSH Foundation’s digital platform to increase awareness, fundraising results, donor/supporter acquisition, engagement, and retention
• Contribute to the Foundation’s social media content calendar to identify engagement and visibility opportunities that supports the Foundation’s communications, marketing and fundraising objectives
• Assist with maintaining budgets and participate in the annual planning with the Marketing & Communications team for budgets, business plan and timelines to ensure strategic and maximum exposure to support the Foundation’s strategic priorities
• Conduct relevant industry research and stay apprised of current trends
• Provide support at signature and large community events, donor celebrations and other duties as assigned

POSITION QUALIFICATIONS

• A university degree or college diploma with a minimum of two to three years’ experience in marketing, communications, fundraising, public relations, or journalism.
• Exemplary written and verbal communication skills, with knowledge of Canadian Press (CP) Style and demonstrated ability to write compelling and emotive stories that demonstrate the impact of giving.
• Experience with a hospital foundation considered an asset.
• Resourceful and independent while comfortable working within the framework of an integrated development program and team-oriented environment.
• Excellent interpersonal and customer service skills with the ability to handle sensitive and confidential information appropriately and with discretion while exercising sound judgement.
• Demonstrated knowledge of web programs and social media networks including Google, Meta (Facebook and Instagram), RedNote, YouTube, LinkedIn and social media management systems (Sprout Social, Planable or Hootsuite).
• Excellent project management skills with an ability to organize and manage a diverse range of projects and adjust to changing priorities while maintaining high efficiency and thorough attention to detail.
• Demonstrates personal commitment, acts with integrity, diplomacy and displays an open and trustworthy attitude. Must be confident, pragmatic and professional.
• A positive, creative-thinker who is enthusiastic about their work, enjoys being a part of a team and working cross-functionally.
• Knowledge in Microsoft Office, Adobe Creative Suite (InDesign, Illustrator, Premiere, Photoshop), Canva and knowledge of NXT/Raiser’s Edge a strong asset.
• Ability to use a DSLR to capture video/photography an asset.

Compensation (Base Salary and At Risk Compensation Eligibility):

$45,000 - $55,000 annually.

Work Schedule & Requirements:

Available to work Monday-Friday, 7.5 hour shifts, with occasional weekend and evening hours. Schedules may change based on operational needs.

This position involves some moderate lifting, shipping and handling. Access to a car, and a valid G driver’s license is an asset. Hybrid model of in the office and remote work.

Markham Stouffville Hospital Foundation and Oak Valley Health Diversity Statement

Markham Stouffville Hospital Foundation exists to raise funds and awareness for Oak Valley Health and as such adheres to Oak Valley Health’s Diversity Statement. We take pride in serving some of Canada’s most diverse communities. We are committed to fostering an environment of equity and inclusivity where every person can work and receive care safely, openly and honestly. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, nation of origin, genetics, disability, age, veteran status, marital or family status, belief system, or other factors related to one’s personal identity and/or values. Furthermore, Oak Valley Health is committed to meeting the needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. Should you require accommodations during the recruitment and selection process, please contact Human Resources.