Marketing & Campaign Specialist

Key Details:

Type: Full-time

Location: 3701 Danforth Avenue, Scarborough, ON M1N 2G2. This is a fully on-site position. The successful candidate is required to work from the Variety office during regular business hours.

Salary: The salary for this position ranges from $55,000-$65,000, depending on experience and qualifications. A comprehensive benefits package is also included.

Deadline: Submission of cover letter and resume are due no later than March 23rd, 2026.

Reports to: Director, Brand & Communications

Vacancy: This is a position to be filled.

AI Disclosure: Variety does not use artificial intelligence or automated tools to screen, assess, or make hiring decisions. All applications are reviewed by our hiring team.

Variety is committed to building an inclusive workplace that embraces diversity, values differences, and supports the full participation of all employees. We welcome applications from those who are passionate about contributing to a workplace culture where everyone feels valued and included. We welcome applications from racialized persons/persons of colour, Indigenous persons, persons with disabilities, 2S & LGBTQIA+ persons, and anyone who can add to the diversity of our team. We offer accommodations to applicants with disabilities throughout our hiring process, upon request. More information about Variety is available at www.varietyontario.ca

We thank all candidates for their submission. Only shortlisted candidates will be contacted with further details regarding the next stage(s) in the interview process, which will include in-person interviews and presentations.

About Us:

VARIETY GROUP OF COMPANIES OVERVIEW

There are three companies that make up the Variety Group of Companies (Variety):

• Variety - the Children’s Charity (Ontario)

• Variety Village

• Variety Club of Ontario – Tent 28

Variety - the Children’s Charity (Ontario) supports programming for children with a disability at Variety Village and throughout the province. Variety programming is inclusive and powered by sport, transforming the lives of individuals and families, while creating more inclusive communities across Ontario.

Variety -the Children’s Charity (Ontario) is funded through individual donors, corporate sponsorship, fundraising activities, federal and provincial governments, and foundations.

Variety - the Children's Charity (Ontario) is part of an international charity that has been in operation since 1928. The charity began in Pittsburgh and spread throughout the United States. The chapter in Ontario was the first chapter outside the United States and is now one of the 5 Variety Chapters in Canada. It was founded in 1945, and the original mission of the charity was to build a school for boys with a disability who could not receive an education in the mainstream school system. The school was called Variety Village.

Variety Village operated as a school until it became a centre of para-sport excellence.

Since the 1970s, Variety athletes and coaches have represented Canada at every summer Paralympic games. Currently, Variety Village is a 170,000 square foot facility and operates as a fitness centre for the general community as well as offering programs, training and camps for children of all ages and abilities.

Vision Statement:

“A Welcoming Community and World-Renowned Facility that Empowers All.”

Mission Statement:

“As a Charity, we embrace a people first philosophy, prioritizing inclusivity and support for all. Our Mission is to empower individuals to connect, thrive, and achieve their personal bests.”

Values:

Inclusivity: We host events, deliver programs, and create programs for all.

Respect: We foster a culture of mutual and equal respect.

Trust: We create a safe and trustworthy environment for active participation and are a trusted source of expertise.

Empowerment: We facilitate personal growth and development.

The Opportunity:

The Marketing & Campaign Specialist is responsible for planning, executing, and optimizing integrated marketing and communications campaigns that drive membership, engagement, fundraising, and revenue at Variety Village. This role blends strategic guidance from the Director with hands-on execution, including media campaign management, content creation, PR, and cross-channel alignment. Working closely with internal teams and with Membership, Fundraising, Events, and Programs, the Marketing & Campaign Specialist ensures campaigns deliver measurable outcomes while supporting brand, storytelling, and engagement goals.

Key Areas of Responsibility

Campaign Planning & Execution

• Develop and implement integrated marketing campaigns across social media, email, website, print, and digital channels.
• Align campaigns with fundraising, programs, and organizational objectives.
• Plan and manage campaign calendars, budgets, and timelines.

Content & Creative Collaboration

• Collaborate with Digital Media, Graphic Designer, and internal teams to produce content and visual assets.
• Produce written materials, graphics, photos, and short-form video for campaigns.
• Ensure all content is accurate, on-brand, and consistent across channels.

PR & Media Relations

• Execute day-to-day PR and media tasks, including press releases, media pitching, and responding to inquiries.
• Support broader media strategy in collaboration with the Director, Brand & Communications.

Performance & Optimization

• Monitor campaign performance, track ROI, and provide data-driven recommendations for improvement.
• Stay informed on industry trends, best practices, and emerging marketing tools.

Internal & Event Support

• Support internal communications to ensure staff are informed and engaged.
• Attend and support events from a communications and marketing perspective, including evening or weekend programs.

Other Duties

• Network with industry contacts and stakeholders to drive brand awareness.
• Perform other duties as required to support departmental operations, initiatives, leadership priorities, and organizational needs.

Key Competencies

The following profile describes the ideal candidate. Candidates are expected to have some, but not all the skills, experience, attributes, and competencies outlined here.

Education / Certifications

• Degree or diploma in Marketing, Communications, Journalism, or a related field

Knowledge and Experience

• 2–5 years of experience in marketing, campaign management, or communications, ideally in a digital or traditional media agency, news media company, or equivalent practical experience.
• Experience in a nonprofit or mission-driven organization is an asset.
• Demonstrated ability to manage multi-channel campaigns from planning to execution.
• Strong writing, editing, and storytelling skills.
• Comfortable with PR and media relations, including pitching stories and writing press releases.
• Proficiency with CRM systems (Salesforce preferred), marketing automation tools (Salesforce Marketing Cloud / Pardot), email marketing platforms (e.g., Mailchimp), marketing analytics tools, content management platforms (e.g., WordPress), and social media platforms.
• Highly organized with strong project management skills, keen attention to detail, and ability to manage multiple projects simultaneously.
• Ability to work collaboratively in a small, dynamic team environment.

Skills and Competencies

• Strategic thinking with ability to align campaigns with organizational goals.
• Creativity and problem-solving skills.
• Excellent interpersonal and communication skills.
• Results-driven, with ability to handle multiple priorities.
• Commitment to inclusion, diversity, and community engagement.

How to Apply:

Expressions of Interest should include a resume and cover letter addressed to Seema Magoon, Director, Human Resources at smagoon@varietyontario.ca