Marketing Automation Specialist (Maternity Cover)

Position:

Marketing Automation Specialist (Maternity Cover)

Reports to:

People Leader

Position Term:

Full Time Temporary (1 Year Contract)

Primary Location:

Mississauga, Ontario, Canada

Workplace Type:

Hybrid

Job Purpose

Are you passionate about creating seamless customer journeys and optimizing marketing campaigns through data-driven automation?

Join our team as a Marketing Automation Specialist, where you’ll design and execute multichannel campaigns that connect with audiences in meaningful ways. In this role, you’ll support Agile product teams by executing campaign components across multiple channels, applying targeting logic, and contributing to quality assurance and testing efforts.

Reporting to the People Leader in Product, you’ll collaborate with internal teams to ensure data integrity and optimized delivery.

The ideal candidate brings technical confidence, a proactive mindset, and a commitment to learning and improving campaign outcomes.

What You’ll Do

• Build, test, and optimize automation logic in Adobe Journey Optimizer (AJO), leveraging hands-on experience from similar platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Collaborate with cross-functional teams to launch new customer journeys, ensuring accuracy in audience targeting, data integration, and content delivery.
• Apply audience segmentation and personalization strategies to enhance campaign relevance and performance.
• Coordinate messaging across channels, email, telemarketing, print, and digital to deliver a consistent and engaging customer experience.
• Support backend campaign operations including budget tracking, invoice processing, KPI reporting, and documentation.
• Communicate effectively with stakeholders, manage feedback loops, and ensure timely approvals and delivery.
• Analyze campaign performance, run A/B tests, and recommend improvements based on data insights.
• Contribute to Agile sprint planning, write user stories, and help refine the campaign backlog.
• Translate customer journey insights into actionable marketing tasks and deliverables.
• Share learnings and mentor peers through Communities of Practice and collaborative team sessions.

What You Bring

• A degree in Marketing, Communications, or a related field.
• 5–7 years of hands-on experience in marketing operations, campaign execution, or digital content production.
• Ability to build, test, and optimize automation workflows in Adobe Journey Optimizer (AJO), with hands-on experience in comparable platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Experience working in Agile environments with cross-functional teams.
• Strong skills in segmentation, personalization, and automation.
• A data-driven mindset with the ability to translate insights into action.
• High attention to detail and commitment to brand and technical standards.
• Excellent communication and collaboration skills.
• Passion for mentoring and contributing to a learning-focused team culture.

Why Consider Us?

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.
• We offer a family-friendly, caring, and flexible work environment.

#LI-Hybrid

Job Family

Marketing

Job Function

Individual Contributor

Pay Type

Salary

Employment Indicator

Fully Remote