Marketing Analytics Specialist

Position:

Marketing Analytics Specialist

Reports to:

People Leader, VP Product

Position Term:

Full-Time Temporary (10-month Contract)

Primary Location:

Mississauga, Ontario, Canada

Workplace Type:

Hybrid

Job Purpose

At World Vision Canada, we are part of a global partnership working to create lasting change in the lives of vulnerable children and their communities. As part of the Product Ministry, the Supporter Marketing Specialist contributes to the planning, personalization, and execution of campaigns that support meaningful supporter experiences and ministry impact.

This role supports Agile product teams by executing campaign components across multiple channels, applying targeting logic, and contributing to quality assurance and testing efforts.

Reporting to the People Leader in Product, the Supporter Marketing Specialist collaborates with internal teams and cross-functional stakeholders to ensure content accuracy, data integrity, and optimized delivery.

The ideal candidate demonstrates growing technical confidence, a proactive mindset, and a commitment to learning and improving campaign outcomes.

Responsibilities

• Track KPIs and use performance data to suggest campaign improvements; support tagging and A/B test analysis.
• Execute campaign tasks across multiple digital channels based on sprint priorities and backlog direction.
• Use tools such as Hygraph, analytics dashboards, and automation platforms with growing independence and confidence.
• Apply predefined audience segments and personalization features in content builds; support QA checks and flag issues.
• Build or test simple automation steps and logic in AJO; participate in logic reviews and quality assurance.
• Communicate progress with stakeholders, share draft content, and track feedback and approvals for timely delivery.
• Coordinate deliverables with vendors under direction; prepare assets and perform QA prior to submission.
• Optimize basic SEO elements in digital content and ensure compliance with formatting and accessibility standards.
• Write user stories and contribute to backlog refinement and sprint planning; flag risks early and suggest improvements.
• Translate customer journey touchpoints into story-level tasks and campaign actions.
• Participate in A/B testing, reflect on outcomes, and apply lessons to future work.
• Run QA using platform tools; ensure campaign materials meet brand, technical, and safeguarding standards.
• Mentor peers by sharing best practices and contributing to Communities of Practice; support cross-team learning and improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5–7 years of experience in campaign execution, digital content production, or marketing operations.
• Experience working in Agile environments with cross-functional teams.
• Familiarity with marketing platforms including Hygraph, AJO, and Adobe Analytics (or equivalent tools).
• Proficiency in campaign execution across digital channels
• Growing independence with segmentation, personalization, and automation tools
• Ability to use data insights to identify and support campaign improvements
• Strong QA skills and attention to brand and technical standards
• Experience using AI tools in daily tasks
• Clear and proactive communication with internal stakeholders
• Peer mentorship and contribution to a collaborative team culture

Why Consider Us?

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.
• We offer a family-friendly, caring, and flexible work environment.

This is a current vacancy that we are actively recruiting for. The salary range represents the expected compensation for this role and is provided in accordance with Ontario’s pay transparency requirements under the Employment Standards Act.

Placement within the range will be determined based on relevant skills, experience, qualifications, and internal equity. The final offer will reflect the successful candidate’s background and demonstrated capabilities.

#LI-Hybrid

Job Family

Marketing

Job Function

Individual Contributor

Pay Type

Salary

Employment Indicator

Fully Remote

Hiring Min Rate

70000

Hiring Max Rate

75000