Manager, Health Promotion Marketing

Position:

Manager, Health Promotion Marketing

Department:

Marketing & Communications

Reports to:

Director, Marketing & Communications

Location:

The Lung Health Foundation is based in Toronto and operates in a hybrid model, in which staff are required to work at the office a minimum of two days each week with occasional travel within Ontario and across Canada as required.

Salary:

Vacancy:

$72,000 - $82,000

This position will fill a vacancy.

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ABOUT THE LUNG HEALTH FOUNDATION

Imagine a future where people living with lung cancer have a fighting chance. Where no one loses a loved one to asthma. Where people with chronic obstructive pulmonary disease (COPD) live life to the fullest. Where older adults maintain their independence. And where future generations are spared the debilitating effects of lung disease.

At the Lung Health Foundation (LHF), we’re committed to making that future a reality—starting now.

Our Mission

We work to improve the lung health of Canadians through:

• Groundbreaking research
• Policy and practice change
• Urgently needed programs and support
• Public education on critical lung health issues

At the core of our mission? Helping those impacted by lung disease.

POSITION OVERVIEW

The Lung Health Foundation is embarking on an ambitious new Strategic Plan with a whole-system approach to improving lung health. To support our goals, we are seeking a Health Promotion Marketing Manager to lead the amplification of evidence-based public awareness and education initiatives that support healthy breathing for all.

This is an end-to-end marketing role that will involve the planning, implementation, and evaluation of marketing and communications strategies around lung-protecting topics like nicotine cessation, immunization, and air quality awareness. A valued member of the Marketing & Communications team, the successful applicant will be supported by our in-house digital marketing, graphic design and event specialists.

With the spread of health misinformation on the rise, the Health Promotion Marketing Manager will help Canadians access guidance and support they can trust, from Canada’s largest lung health charity.

RESPONSIBILITIES

Campaign Development

• Lead the planning and rollout of multi-channel lung disease prevention awareness campaigns, overseeing key messages, timelines, budgets, and deliverables
• Manage relationships with external partners, including people with lived experience, community organizations, healthcare providers, and industry partners
• Collaborate with internal Design, Digital, and Communications teams to ensure consistent messaging and brand alignment
• Ensure all marketing materials are evidence-based, culturally appropriate, and aligned with best practice guidelines

Brand Management, Person-Centred Programs

• Serve as the marketing lead for LHF’s person-centred initiatives, including LHF’s My Lung Health Coach counselling program, support groups, and virtual education events
• Develop tailored outreach strategies to increase program awareness, participation, and retention
• Collaborate with program managers to understand participant needs, barriers to access, and unique value propositions
• Identify and leverage appropriate channels (community partners, local media, grassroots outreach, etc.) to reach priority populations
• Ensure messaging is empathetic, stigma-reducing, and aligned with the lived experiences of target audiences

Brand Management, Nicotine Portfolio

• Lead the brand strategy for LHF’s suite of nicotine cessation resources, including youth and adult-focused initiatives
• Manage the Quash brand suite, ensuring that all branding is tailored to its unique target audience (youth vs. educators vs. guardians), inclusive, and aligned with best practices
• Collaborate with Nicotine Cessation team to shape program identity, tone, and engagement strategies that reduce stigma and encourage participation
• Assist Public Affairs team with their nicotine-related advocacy and policy change activities (providing project support for policy papers, ‘lobby day’ materials, or public advocacy campaigns)

Data Measurement & Impact Reporting

• Partner with Digital Teams to ensure accurate tracking infrastructure is in place across all health promotion channels and touchpoints
• Support the Partnerships and Stewardship teams’ impact reporting, turning metrics into compelling narratives and highlighting project impact through storytelling

QUALIFICATIONS

• Post-secondary education in marketing, communications, or a relevant field or
• Post-secondary education in public health, health promotion, or a relevant field
• A master’s degree in a relevant field is an asset
• 5+ years of progressive experience in health promotion, marketing, or brand management, preferably within a non-profit, healthcare, or public sector environment
• Strong communication skills
• Experience leading campaigns and managing multi-channel initiatives
• Demonstrated experience working on behavior change or public health initiatives (e.g., prevention, cessation, lifestyle change)
• Experience marketing community-based programs or services (e.g., workshops, support groups, helplines)
• Knowledge of health equity, accessibility, and culturally responsive communication practices is a strong asset
• Knowledge of nicotine cessation, tobacco reduction, or substance use trends — especially among youth — is a strong asset.

SKILLS

The following skills are considered strong assets:

• Fluency in French
• Project management
• Knowledge translation
• Data-driven decision making
• Youth engagement

OUR VALUES

Overall, the Lung Health Foundation is looking for individuals who:

• Lead with courage and passion
• Embrace collaboration and teamwork
• Are adaptable and forward-thinking
• Act with integrity and accountability
• Are committed to the communities we serve

WHY THE LUNG HEALTH FOUNDATION?

We offer more than just a job—we offer a mission-driven environment where your work truly matters.

At LHF, you’ll find:

• A collaborative, creative, and supportive team
• A healthy work-life balance supported by a 35-hour workweek
• Flexible, hybrid work arrangements, including the ability to work remotely from almost anywhere for up to two weeks per year.
• A designated weekly Community Day, when all staff work onsite to support collaboration.
• A robust benefits package, with 50% employer‑paid premiums (beginning after 3 months of employment).
• RRSP matching up to 5% (beginning after 12 months of employment).
• 15 days of paid vacation, plus:
  • A Summer Fridays initiative offering a ½‑day schedule during the summer months, from end of May to end of August.
  • Office closure over the winter holiday period.
• Opportunities for personal and professional growth

The Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will make accommodations available to applicants with disabilities upon request during the recruitment process.

The Lung Health Foundation is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status, or any other status protected by the laws or regulations in the province where we operate. At the Lung Health Foundation, we value the insights and innovation that diverse and inclusive teams bring to work.

LHF’s hiring process is human‑led, and we do not use AI to screen candidates.