Manager, Direct Response

Manager, Direct Response

We are committed to pay transparency and equity. The hiring range for this role is $70,000 – $75,000 annually.

We wake up to a different alarm.

The issues impacting our communities here in the GTA keep us awake at night. But it’s also what gets us up each day, determined to fight local poverty and its interconnected challenges, and to make this region everything it can be for everyone who calls it home. We believe in the power of community, of people coming together, doing what it takes to build and transform neighbourhoods where everyone can thrive. Any Way We Can.

United Way Greater Toronto is currently seeking a full-time Manager, Direct Response to join our team. Reporting to the Senior Manager, Marketing Strategy the Manager, Direct Response is responsible for executing multi-channel direct-to-donor acquisition and migration strategies, with a particular focus on direct mail.

How you will make a difference:

• Collaborate with the Senior Manager, Marketing Strategy in the execution of multi-channel direct-to-donor acquisition and migration strategies, with a particular focus on mail but including email, social/digital and donor journeys.
• Work with internal teams and external partners to effectively execute all elements of direct mail campaigns including data requests, creative development, test plans, print and mail production.
• Work with digital marketing teams to support online fundraising campaigns, using email, social media, and other digital channels to engage donors and encourage giving.
• Support the Senior Manager, Marketing Strategy on reporting and review of analysis to inform data-driven decisions; timely monitoring of campaign results and adapting to optimize revenue.
• Work closely and manage relationships with external vendors, including freelance creative teams and mail production partners, to ensure projects are kept on-track, on-time and on-budget.
• Oversee direct marketing budget.
• Provide marketing support cross-departmentally, when requested

What you bring to the role:

• 3-5 years executing multi-channel direct marketing campaigns, including creative development, data management, oversight of mail production process and managing budgets. (Fundraising experience an asset)
• Extensive experience in executing Direct Mail projects is essential
• Experience in email communication development and production management
• A test-and-learn mindset, along with proven ability to analyze direct marketing results, statistically and qualitatively
• Salesforce CRM & Marketing Cloud experience an asset
• Highly skilled at project management including the detailed oversight of workback schedules, management of status reports, budget tracking, etc.
• Thorough knowledge of creative development process including briefing, evaluation of concepts and print & mail production techniques
• Excellent time management skills along with the ability to handle multiple projects and priorities on tight deadlines
• Demonstrated knowledge of MS Office, especially advanced Excel Skills
• Excellent teamwork, interpersonal and constituent service skills including the ability to work respectfully and inclusively with a diverse employee population and multiple stakeholders
• Proactive self-starter who works collaboratively but is also comfortable initiating projects and working autonomously
• Willingness to actively contribute to the organizational reconciliation and equity framework through participation in learning opportunities and implementing anti-oppressive and anti-racist learnings into action internally and externally

Being part of our team:

• Competitive total compensation package including:
  • Salary
  • Comprehensive benefits
  • Defined benefit employer-matching pension
  • Life insurance
  • Short-term and long-term disability benefits
  • Employee and family assistance program (EFAP)
• Generous paid time-off package including vacation, personal and cultural days, summer hours and hybrid work environment
• Commitment to the well-being and work-life balance for our employees
• Collaborative, high-performing, and team focused on long-term and collective success
• Largest United Way world-wide
• Work with the GTA’s top philanthropic leaders

Please apply no later than March 5, 2026.

As part of our recruitment process, United Way Greater Toronto offers accommodation for applicants with disabilities. If we contact you about an opportunity, please let us know if you require accommodation.

UWGT is committed to the ethical and responsible use of emerging technologies, including artificial intelligence (AI). While we currently do not use AI for decision-making that produces legal or similarly significant effects, we may use analytics or automation tools to improve donor engagement, personalize experiences, or optimize internal processes.

As per our recruitment policy, internal candidates are encouraged to let their current manager know that they have applied for another role.

About United Way Greater Toronto:

As the largest non-government funder of community services in the GTA, United Way Greater Toronto reinforces a crucial community safety net to support people living in poverty. United Way’s network of agencies and initiatives in neighbourhoods across Peel, Toronto and York Region works to ensure that everyone has access to the programs and services they need to thrive. Mobilizing community support, United Way’s work is rooted in ground-breaking research, strategic leadership, local advocacy and cross-sectoral partnerships committed to building a more equitable region and lasting solutions to the GTA’s greatest challenges.

Diversity & Inclusion:

United Way is committed to creating an inclusive workplace that reflects our diverse community to ensure we’re best equipped to serve it. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. Our commitment to excellence in diversity goes beyond promoting equity. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.

Building community takes a community and together, with you, we will shape a stronger, brighter GTA for everyone who lives here. Any Way We Can.

Learn more about our work at unitedwaygt.org.