Head of Marketing - Volunteer Marketing Leader (Remote, Volunteer, Full Time)

HEAD OF MARKETING — VOLUNTEER, FULL-TIME

Organization: Right to Live Canada
Location: Remote (United States, Canada or Europe)
Time Commitment: We are ideally seeking a full-time volunteer commitment of approximately 35 hours per week. However, exceptional candidates with strong marketing leadership experience may be considered on a serious part-time basis, provided they can commit at least 20 hours per week. Duration is negotiable, with a four-month minimum commitment.

This is a remote volunteer opportunity with Right to Live Canada, a virtual-office based Canadian non-profit start-up.

------ THE MISSION

Right to Live Canada exists to make continued life a practical, supported, executable option when a preferable living future exists but the systems required to reach it do not.

We were founded in response to systemic poverty-driven euthanasia among Canadians with disabilities: cases in which people pursue MAiD because housing, income, care, treatment, or other essentials required to continue living are unavailable. In those cases, death can become the executable option while a preferable living future remains structurally out of reach.

That distinction defines Right to Live. Right to Live is the only organization in Canada addressing euthanasia with a practical solution model for all Canadians - not merely opposing MAiD, documenting harms, or raising awareness, but building the service, financing, technological, and institutional infrastructure that can make continued life executable. The scale of the issue is already national: 16,499 Canadians received MAiD in 2024, equal to 5.1% of all deaths in Canada, and the number of MAiD provisions increased another 6.9% over 2023 after years of year-over-year growth. MAiD is the fourth leading cause of death in Canada. And those 16,499 deaths capture only euthanasia itself - not Canadians who die because care is inaccessible, support gaps go unresolved, or life-preserving and specialty treatments cannot be reached. We were founded in response to poverty-driven disability euthanasia, but the solution is not limited to disability: Continuity is being built for any Canadian facing a potential death where a preferable living future can still be achieved.

We call that infrastructure Continuity: the service, financial, technological, and institutional architecture required to connect a person facing potential death to a preferable living future. The model is designed to identify what would make continued life viable, assemble the intervention, solve the financing problem, and execute it. Its scope can extend from social and medical supports to frontier technologies where the body itself becomes the limiting factor.

Right to Live is building this through four core areas:

• Continuity Service — the practical service layer: identify what is driving a person toward an avoidable death, design a preferable living future, determine how it can be financed, execute the intervention, and produce an actual outcome rather than another referral dead end.
• Continuity Insurance — developing insurance-based financing so people can pre-fund access to Continuity interventions before a future death-risk scenario becomes an immediate financial crisis.
• Social Brokerage — developing a way to finance people who cannot afford Continuity by turning the anonymized outcome of a life supported into a measurable impact product for global impact buyers.
• Corporate Farming — building and incubating mission-locked organizations around the technologies, services, infrastructure, and concepts Continuity will need, then spinning them out to pursue those missions at full scale.

Right to Live is an early-stage, founder-led Canadian nonprofit built to move at startup speed on problems normally treated as separate: poverty-driven disability euthanasia, the absence of a practical service pathway to preferable living futures, the financing gaps that can make survival inaccessible, and frontier technologies that could preserve continuity when ordinary life-support pathways run out. OpenABLS is one of our most ambitious examples: a nonprofit-led, open-source Artificial Brain Life Support development project working toward a reference design that could sustain a living brain when the body can no longer support it. For the Head of Revenue, the opportunity is to build the revenue engine behind work with both immediate human impact and extraordinary long-term potential.

------ ROLE DESCRIPTION

We are seeking someone to serve as Head of Marketing with Right to Live Canada in a remote volunteer capacity. Ideally, this would be a full-time commitment, though exceptional candidates with strong marketing leadership experience may be considered on a serious part-time basis. The marketing function is still in its early stage, and the Head of Marketing will take ownership of building, managing, and improving it at startup velocity.

This is a builder role. Right to Live Canada does not need a complex corporate marketing department. We need a simple, effective, working marketing function that can communicate the mission clearly, support recruitment and fundraising, create useful public-facing materials, and grow steadily as the organization grows.

The first priority is to build the basic marketing machine: determine what marketing work needs to be done, recruit capable volunteers to do that work, assign and coordinate their responsibilities, keep standards clear, and ensure useful public-facing output is actually produced. This may include website or Wix work, LinkedIn and social media, graphic design, copywriting, video, campaign support, sponsorship and fundraising materials, volunteer recruitment marketing, public awareness materials, or other practical marketing needs.

Responsibilities include taking ownership of the marketing department, identifying the organization’s marketing priorities, recruiting the volunteers needed to execute those priorities, managing those volunteers, and ensuring that the work moves forward clearly and consistently. The Head of Marketing is not expected to personally do every marketing task. The core responsibility is to build the system that gets the work done: recruit the people needed, organize the work, manage execution, maintain standards, and quality-control the department so that it produces useful work.

This role is fundamentally about building and running the marketing department. The Head of Marketing will be responsible for creating a simple, practical department structure that real volunteers can operate within, including clear roles, basic processes, repeatable workflows, and practical expectations. The goal is not to create complexity. The goal is to make sure the department can reliably produce marketing work without depending on one person personally doing everything.

This role will work closely with the Executive Director and other organizational leads. Marketing should support the organization’s current priorities, including volunteer recruitment, public legitimacy, sponsorship and fundraising support, and clear explanation of Right to Live Canada’s mission and projects.

The marketing function operates in a remote virtual-office environment. The Head of Marketing will be expected to communicate reliably, coordinate work clearly, maintain practical records, and keep marketing activity moving without unnecessary bureaucracy.

This is a high-ownership leadership role suited to someone who can build a practical marketing function from the ground up in a remote startup environment. Right to Live Canada is building a culture of highly dedicated volunteers. The role is ideally intended for candidates able to make a full-time volunteer commitment of approximately 35 hours per week. Exceptional candidates with strong marketing leadership experience may be considered on a serious part-time basis, provided they can commit at least 20 hours per week. Preference will be given to candidates who are able and willing to contribute at a higher level during important growth periods, launch periods, campaign periods, or urgent organizational needs.

------ QUALIFICATIONS

Universal Requirement:

• You must possess good equipment for virtual meetings, both video and audio.
• You must attend virtual meetings with the capability to give it your full attention, like a dedicated office room or space.

Required:

● Experience in marketing, communications, content strategy, digital marketing, social media management, public relations, campaign management, or a closely related function.
● Prior experience managing, leading, or coordinating marketing work, communications work, campaign work, content work, or a comparable public-facing function.
● Ability to build a simple and practical marketing function from an early-stage or startup environment.
● Ability to recruit, organize, manage, and coordinate volunteers or team members to complete marketing work.
● Ability to communicate complex or serious ideas clearly to the public.
● Strong writing, editing, and messaging ability.
● Ability to oversee useful public-facing materials, such as website copy, social media posts, campaign copy, recruitment materials, sponsorship materials, graphics, videos, or basic marketing templates.
● Strong organization, time management, and operational follow-through.
● Comfort working remotely with a high degree of ownership, urgency, and independent execution.
● Familiarity with Google Workspace, Slack, social media platforms, website content workflows, and basic marketing coordination tools.
● Ability to manage multiple marketing priorities at the same time without creating unnecessary complexity.
● Professional judgment, discretion, and reliability when handling public-facing messaging, organizational reputation, and sensitive mission-related communications.

Preferred:

● Prior experience as a Head of Marketing, Marketing Manager, Communications Manager, Brand Manager, Digital Marketing Lead, Campaign Manager, or comparable marketing leadership role.
● Experience building or improving a marketing function, communications function, content workflow, volunteer marketing team, or public awareness campaign.
● Experience managing marketing or communications in a non-profit, startup, volunteer, remote, advocacy, research, technology, or mission-driven organization.
● Experience with volunteer recruitment marketing, fundraising or sponsorship marketing, public awareness campaigns, social media growth, website copy, brand messaging, or email marketing.
● Experience coordinating writers, designers, social media volunteers, campaign volunteers, website volunteers, video volunteers, or other marketing contributors.
● Interest in building a large-scale, high-performance volunteer organization.

------ TIME COMMITMENT

We are ideally seeking a full-time volunteer commitment of approximately 35 hours per week. However, exceptional candidates with strong marketing leadership experience may be considered on a serious part-time basis, provided they can commit at least 20 hours per week. Duration is negotiable, with a four-month minimum commitment.

Right to Live Canada is an early-stage, founder-led organization pursuing rapid national and global expansion. The role is best suited to someone who is comfortable with startup intensity, high responsibility, and a culture of serious dedication to the mission.

------ HOW TO APPLY

Apply through LinkedIn with your resume OR the form on our website ( www.righttolive.ca/volunteer ) or email volunteer@righttolive.ca.

Thank you for your consideration.

------ WHAT VOLUNTEERING MEANS AT RIGHT TO LIVE

Volunteering with Right to Live is not a casual Saturday afternoon hobby. In light of the stakes and potential impact, we ask individuals to give their best to volunteering. We take our struggle to uphold life, and in implication, defeat death, very seriously. To borrow a poem from Martin Treptow, '"[We] must win this war! Therefore I will work, I will save, I will sacrifice, I will endure, I will fight cheerfully and do my utmost as if the issue of the whole struggle depended on me alone."' We blend multiple elements of flexibility with seriousness, the startup element requiring fast velocity and global aspirations while fostering creativity and innovation, and allowing for flexible schedules ranging from part time to 996. Overall, we aim to make Right to Live the place where individuals exemplify their best and push for a world where continuity is not a dream or privilege but a right.