Google & Meta Ads Specialist

Samawada Organization

Position Overview

Samawada is seeking a proactive, analytical, and results-oriented Google & Meta Ads Specialist to support the organization's digital advertising, audience growth, fundraising, volunteer recruitment, program awareness, and online engagement.

The successful candidate will help plan, create, manage, monitor, analyze, and optimize paid advertising campaigns across Google Ads and Meta platforms, including Facebook and Instagram.

This role will work closely with Growth & Relations, Fundraising & Resource Development, Communications, Storytelling & Multimedia, Programs & Partnerships, Data & Analytics, Web/IT, and organizational leadership to ensure that paid advertising supports Samawada's strategic priorities.

The role will contribute to:

• Google Ads campaigns
• Facebook advertising
• Instagram advertising
• Meta Ads Manager
• Digital fundraising
• Donor acquisition
• Volunteer recruitment
• Program awareness
• Humanitarian project promotion
• Audience growth
• Website traffic
• Lead generation
• Campaign performance
• Conversion optimization
• Advertising analytics
• Audience research
• A/B testing
• Retargeting
• Digital campaign strategy
• Paid media reporting

This is an excellent opportunity to gain hands-on experience managing digital advertising for a growing humanitarian organization while developing professional skills in paid media, digital marketing, fundraising, analytics, audience development, campaign strategy, and performance optimization.

What You Will Do

Google Ads Management

• Support the development and management of Google Ads campaigns.
• Conduct keyword research relevant to Samawada's programs, projects, fundraising campaigns, volunteer opportunities, and organizational priorities.
• Develop and organize search advertising campaigns.
• Create and test Google search advertisements.
• Monitor impressions, clicks, click-through rates, cost per click, conversions, and other relevant performance indicators.
• Identify high-performing and underperforming keywords and advertisements.
• Recommend adjustments to improve campaign performance.
• Test different advertisements, keywords, landing pages, and calls to action.
• Monitor campaign budgets and spending.
• Prepare Google Ads performance reports.

Facebook & Instagram Advertising

• Create and manage paid campaigns through Meta Ads Manager.
• Develop advertising campaigns for Facebook and Instagram.
• Support campaigns focused on:
  • Awareness
  • Fundraising
  • Donor acquisition
  • Volunteer recruitment
  • Program promotion
  • Humanitarian projects
  • Events
  • Website traffic
  • Audience growth
  • Engagement
• Develop appropriate target audiences.
• Test different advertisements, images, videos, headlines, descriptions, and calls to action.
• Monitor campaign performance.
• Identify opportunities to improve campaign results.
• Support retargeting strategies where appropriate.
• Maintain organized campaign structures and documentation.

Digital Advertising Strategy

• Support the development of Samawada's paid advertising strategy.
• Help determine which campaigns are best suited for Google, Facebook, Instagram, or multiple platforms.
• Develop campaign objectives, target audiences, timelines, budgets, and performance indicators.
• Align advertising campaigns with Samawada's organizational priorities.
• Research digital advertising trends and nonprofit advertising practices.
• Recommend new opportunities for reaching relevant audiences.
• Help develop repeatable advertising strategies that Samawada can use for future campaigns.

Fundraising Advertising

• Support paid advertising campaigns designed to generate fundraising awareness and donor interest.
• Promote specific fundraising campaigns and humanitarian projects.
• Test different fundraising messages, audiences, creative materials, and calls to action.
• Track advertising performance against fundraising objectives where measurable.
• Work with the Fundraising & Resource Development team to identify opportunities for donor acquisition.
• Help identify which advertising campaigns generate the strongest donor engagement.
• Support campaigns designed to increase recurring donor opportunities where appropriate.
• Help develop digital fundraising advertising strategies.

Volunteer Recruitment Advertising

• Develop and support paid campaigns promoting Samawada volunteer opportunities.
• Identify audiences that may be interested in volunteering.
• Promote specific volunteer roles and organizational opportunities.
• Test different recruitment messages and advertising formats.
• Track advertising-driven inquiries and applications where measurable.
• Work with HR and Volunteer Operations to improve the connection between advertising campaigns and volunteer recruitment.

Humanitarian Project & Program Advertising

• Support paid campaigns promoting Samawada humanitarian programs and projects.
• Help communicate project needs, activities, progress, and impact.
• Work with Programs & Partnerships and Communications teams to ensure campaign information is accurate.
• Develop advertising strategies for specific projects or initiatives.
• Help increase awareness of Samawada's work among relevant audiences.
• Ensure advertisements accurately represent the organization's activities and impact.

Audience Research & Targeting

• Research Samawada's potential audiences.
• Develop audience profiles for different advertising campaigns.
• Identify relevant geographic, demographic, interest-based, and other permitted targeting options.
• Analyze audience performance.
• Identify high-performing audience segments.
• Recommend adjustments to improve campaign relevance and efficiency.
• Develop reusable audience strategies for future campaigns.

Advertising Creative Coordination

• Work with the Communications and Storytelling & Multimedia teams to identify content suitable for paid advertising.
• Provide recommendations regarding advertising formats and creative requirements.
• Help determine which images, videos, messages, and stories are most appropriate for advertising.
• Coordinate advertising copy and creative materials with the appropriate teams.
• Ensure advertisements are consistent with Samawada's branding and communications standards.
• Recommend creative variations for testing.
• Help identify which creative materials generate stronger results.

The Google & Meta Ads Specialist does not replace Samawada's Communications or Storytelling teams. The role focuses on the paid distribution, testing, optimization, and performance of content.

A/B Testing & Campaign Optimization

• Test different:
  • Headlines
  • Advertisements
  • Images
  • Videos
  • Audiences
  • Keywords
  • Calls to action
  • Landing pages
  • Campaign formats
• Compare results and identify what performs best.
• Continuously optimize active campaigns.
• Document campaign testing results.
• Build a library of advertising insights and lessons learned.
• Recommend future campaigns based on previous performance.

Website & Landing Page Support

• Work with the Web/IT team to ensure advertising campaigns direct users to appropriate landing pages.
• Review landing pages from an advertising perspective.
• Identify potential barriers to conversion.
• Recommend improvements to landing-page messaging and calls to action.
• Help ensure advertising messages are consistent with landing-page content.
• Support appropriate conversion tracking where technically possible.
• Coordinate with web and data teams when tracking improvements are required.

Advertising Analytics & Performance Measurement

• Monitor advertising campaign performance.
• Track relevant key performance indicators including:
  • Impressions
  • Reach
  • Clicks
  • Click-through rate
  • Cost per click
  • Engagement
  • Conversions
  • Cost per conversion
  • Website traffic
  • Leads
  • Volunteer applications
  • Donor inquiries
  • Donations where measurable
  • Return on advertising spend where appropriate
• Identify trends and performance changes.
• Identify underperforming campaigns.
• Identify opportunities for optimization.
• Translate advertising data into practical recommendations.
• Work with the Data/Analytics function to improve reporting.

Advertising Budget Management

• Support advertising budget planning.
• Monitor campaign spending against approved budgets.
• Track advertising costs.
• Identify campaigns that may require budget adjustments.
• Recommend where advertising resources may be better allocated.
• Help ensure advertising spending is used efficiently.

The Specialist does not independently approve organizational spending. Advertising budgets and financial commitments remain subject to Samawada's established approval processes.

Reporting & Dashboards

• Maintain advertising performance trackers.
• Prepare campaign reports.
• Develop simple advertising dashboards where appropriate.
• Provide weekly, monthly, or campaign-specific updates.
• Compare campaign performance over time.
• Report key findings to Growth & Relations and organizational leadership.
• Clearly communicate what is working, what is not working, and what should be changed.

Collaboration Across Teams

The Google & Meta Ads Specialist will work closely with:

• Growth & Relations
• Fundraising & Resource Development
• Communications
• Storytelling & Multimedia
• Programs & Partnerships
• Data & Analytics
• Web/IT
• HR & Volunteer Operations
• Finance
• Organizational leadership

The Specialist should ensure that advertising campaigns support broader organizational objectives rather than operating independently.

Digital Advertising Governance

• Follow Samawada's organizational, communications, fundraising, privacy, branding, and security policies.
• Ensure advertisements accurately represent Samawada.
• Avoid misleading, exaggerated, or unsupported claims.
• Protect advertising account credentials and access.
• Maintain appropriate documentation of campaigns.
• Follow applicable advertising-platform requirements.
• Escalate privacy, security, compliance, account, or reputational concerns.
• Ensure appropriate approval is obtained before launching significant campaigns.

What We Are Looking For

Experience or strong interest in:

• Google Ads
• Facebook Ads
• Instagram Ads
• Meta Ads Manager
• Paid social media
• Digital advertising
• Performance marketing
• Digital marketing
• Search advertising
• Audience targeting
• Campaign analytics
• Conversion optimization
• A/B testing
• Digital fundraising
• Nonprofit marketing
• Digital communications

Knowledge or experience with any of the following is an asset:

• Google Ads
• Meta Ads Manager
• Meta Business Suite
• Google Analytics
• Google Tag Manager
• Google Search Console
• Looker Studio
• Canva
• WordPress or other CMS platforms
• Excel / Google Sheets
• CRM systems
• UTM tracking
• Conversion tracking
• Landing-page optimization
• Marketing analytics

Strong analytical and problem-solving skills.

Strong attention to detail.

Ability to interpret advertising data and identify meaningful trends.

Ability to work independently in a fully remote volunteer environment.

Strong written and verbal communication skills.

Ability to collaborate with creative, fundraising, communications, technology, data, and program teams.

Ability to manage multiple campaigns, priorities, and deadlines.

Ability to take initiative and make evidence-based recommendations.

Passion for humanitarian work, nonprofit organizations, digital marketing, fundraising, and social impact.

Preferred Areas of Interest

Candidates with experience or interest in any of the following are encouraged to apply:

• Google Ads
• Meta advertising
• Facebook advertising
• Instagram advertising
• Paid media
• Digital marketing
• Performance marketing
• Search engine marketing
• Social media advertising
• Digital fundraising
• Donor acquisition
• Volunteer recruitment
• Audience development
• Marketing analytics
• Conversion optimization
• A/B testing
• Campaign strategy
• Digital communications
• Nonprofit marketing
• Humanitarian communications
• Growth marketing
• Data-driven marketing

What You Will Gain

• Real-world experience managing Google and Meta advertising campaigns.
• Hands-on experience with Facebook and Instagram advertising.
• Experience developing paid advertising strategies.
• Experience supporting nonprofit fundraising campaigns.
• Experience with donor acquisition and audience development.
• Experience with volunteer recruitment campaigns.
• Experience analyzing advertising performance.
• Experience conducting A/B tests.
• Experience optimizing advertising campaigns.
• Experience working with digital marketing analytics.
• Experience collaborating with communications and creative teams.
• Experience working with a growing humanitarian organization.
• Portfolio-building experience through real-world campaigns.
• Exposure to nonprofit fundraising and digital growth strategies.
• Experience translating data into marketing and organizational decisions.
• Networking opportunities with nonprofit, humanitarian, marketing, technology, and social-impact professionals.

Strategic Projects You May Support

Samawada Digital Awareness Campaign

Help increase awareness of Samawada's mission, humanitarian work, programs, and organizational activities through targeted Google, Facebook, and Instagram advertising.

Digital Fundraising Campaign

Support paid advertising campaigns designed to attract potential donors and increase awareness of specific fundraising initiatives.

Volunteer Recruitment Campaign

Develop targeted advertising campaigns designed to attract qualified volunteers to Samawada's growing volunteer network.

Humanitarian Project Campaign

Support advertising campaigns that communicate the needs, activities, progress, and impact of specific humanitarian projects.

Donor Acquisition Campaign

Test digital advertising strategies designed to reach potential new donors and direct them toward Samawada's fundraising channels.

Audience Growth Campaign

Develop campaigns designed to increase Samawada's relevant digital audience and build long-term awareness.

Google Search Campaign

Identify relevant search opportunities and develop Google Ads campaigns that help people discover Samawada when searching for relevant humanitarian, nonprofit, volunteering, fundraising, and community-related topics.

Meta Advertising Campaign

Develop Facebook and Instagram campaigns that reach relevant audiences with Samawada's programs, projects, fundraising initiatives, volunteer opportunities, and stories.

Advertising Analytics System

Help establish a simple system for tracking advertising performance across Google, Facebook, and Instagram.

Advertising Testing Program

Create a structured testing process for different audiences, messages, creative formats, and calls to action to determine what works best for Samawada.

Digital Growth Dashboard

Work with the Data/Analytics function to develop a dashboard showing advertising reach, engagement, traffic, conversions, fundraising outcomes, and other relevant indicators.

Primary Success Measures

Success in this role will be measured by the ability to:

• Launch well-organized Google and Meta advertising campaigns.
• Increase relevant audience reach.
• Generate measurable website traffic and engagement.
• Support volunteer recruitment.
• Support fundraising and donor acquisition.
• Improve campaign performance through testing and optimization.
• Provide clear and useful advertising reports.
• Identify which advertising approaches work best for Samawada.
• Build a repeatable digital advertising process.
• Help Samawada make better advertising decisions using data.
• Establish a strong foundation for future digital advertising growth.