Google Ads Specialist (Remote, Volunteer, Part-Time)

Google Ads Specialist (Remote, Volunteer, Part-Time)

Organization: Right to Live Canada
Location: Remote
Openings: Multiple positions
Start Date: Immediately
Position Type: Unpaid volunteer role
Time Commitment: Part-time, minimum 12 hours per week for at least three months
Meeting Requirement: Required attendance at 1–3 virtual meetings per week, with a maximum of three meetings per week.

Right to Live Canada is recruiting a small team of Google Ads Specialists to expand our existing Google Ad Grant campaigns across the Right to Live website.

Our Google Ad Grant account is already established, and we have other campaigns running. The immediate priority is to create effective Google Search campaigns that send qualified visitors to our OpenABLS landing page and OpenABLS sponsorship page, then improve those pages so that more visitors become sponsors.

The team will also create and optimize campaigns for other important sections of the Right to Live website.
------ THE MISSION

Right to Live Canada exists to make continued life a practical, supported, executable option when a preferable living future exists but the systems required to reach it do not.

We were founded in response to systemic poverty-driven euthanasia among Canadians with disabilities: cases in which people pursue MAiD because housing, income, care, treatment, or other essentials required to continue living are unavailable. In those cases, death can become the executable option while a preferable living future remains structurally out of reach.

That distinction defines Right to Live. Right to Live is the only organization in Canada addressing euthanasia with a practical solution model for all Canadians - not merely opposing MAiD, documenting harms, or raising awareness, but building the service, financing, technological, and institutional infrastructure that can make continued life executable. The scale of the issue is already national: 16,499 Canadians received MAiD in 2024, equal to 5.1% of all deaths in Canada, and the number of MAiD provisions increased another 6.9% over 2023 after years of year-over-year growth. MAiD is the fourth leading cause of death in Canada. And those 16,499 deaths capture only euthanasia itself - not Canadians who die because care is inaccessible, support gaps go unresolved, or life-preserving and specialty treatments cannot be reached. We were founded in response to poverty-driven disability euthanasia, but the solution is not limited to disability: Continuity is being built for any Canadian facing a potential death where a preferable living future can still be achieved.

We call that infrastructure Continuity: the service, financial, technological, and institutional architecture required to connect a person facing potential death to a preferable living future. The model is designed to identify what would make continued life viable, assemble the intervention, solve the financing problem, and execute it. Its scope can extend from social and medical supports to frontier technologies where the body itself becomes the limiting factor.

Right to Live is building this through four core areas:

• Continuity Service — the practical service layer: identify what is driving a person toward an avoidable death, design a preferable living future, determine how it can be financed, execute the intervention, and produce an actual outcome rather than another referral dead end.
• Continuity Insurance — developing insurance-based financing so people can pre-fund access to Continuity interventions before a future death-risk scenario becomes an immediate financial crisis.
• Social Brokerage — developing a way to finance people who cannot afford Continuity by turning the anonymized outcome of a life supported into a measurable impact product for global impact buyers.
• Corporate Farming — building and incubating mission-locked organizations around the technologies, services, infrastructure, and concepts Continuity will need, then spinning them out to pursue those missions at full scale.

Right to Live is an early-stage, founder-led Canadian nonprofit built to move at startup speed on problems normally treated as separate: poverty-driven disability euthanasia, the absence of a practical service pathway to preferable living futures, the financing gaps that can make survival inaccessible, and frontier technologies that could preserve continuity when ordinary life-support pathways run out. OpenABLS is one of our most ambitious examples: a nonprofit-led, open-source Artificial Brain Life Support development project working toward a reference design that could sustain a living brain when the body can no longer support it. For the Head of Revenue, the opportunity is to build the revenue engine behind work with both immediate human impact and extraordinary long-term potential.

------ THE PROJECT

OpenABLS is an open-source Artificial Brain Life Support initiative developing a path from a reproducible experimental workbench to an integrated development prototype and, ultimately, a market-ready reference platform.

Right to Live Canada is a Canadian non-profit building Continuity: the service, financial, technological and institutional architecture required to keep life connected to preferable living futures.

------ ROLE DESCRIPTION

This is a part-time, volunteer and remote role for a Google Ads Specialist with Right to Live Canada.

The Google Ads Specialists will work as a small team with the Executive Director to add and optimize campaigns within RTL’s active Google Ad Grant account.

The first goal is to have new OpenABLS campaigns operating within two weeks. After launch, the remainder of the initial three-month commitment will focus on improving traffic quality, landing-page performance and completed sponsorships while expanding campaign coverage across the rest of the RTL website.

Responsibilities include:

• Researching high-intent search terms.
• Organizing campaigns and ad groups.
• Writing, launching and testing advertisements.
• Monitoring search terms and adding negative keywords.
• Improving targeting and traffic quality.
• Setting up or verifying conversion tracking.
• Measuring campaign and landing-page results.
• Identifying practical changes that could help the OpenABLS pages generate more sponsorships.
• Expanding campaign coverage across other important areas of the Right to Live website.

This is a hands-on execution role. We need people who can work directly inside Google Ads, launch campaigns, examine actual results and make useful improvements quickly.

------ TIME COMMITMENT AND MEETINGS

This role requires a minimum commitment of 12 hours per week for at least three months. Twelve hours is the minimum accepted weekly commitment, not an approximate target.

Team members must also be able to attend required virtual meetings. Depending on the work underway, there will be between one and three virtual meetings per week, with a maximum of three meetings in any week.

------ QUALIFICATIONS

Universal Requirements:

• You must possess good equipment for virtual meetings, including both video and audio, as well as a reliable computer and internet connection.
• You must attend virtual meetings from a space where you can give them your full attention.
• You must be able to attend 1–3 required virtual meetings per week.
• You must understand that this is a remote, unpaid volunteer opportunity with a Canadian non-profit.
• You must be able to contribute at least 12 hours per week for a minimum of three months.

Required:

• Demonstrated experience creating and managing Google Ads campaigns that produced measurable digital conversions, such as online sales, paid registrations, donations, sponsorships or qualified leads.
• Experience optimizing campaigns against conversion rate, cost per acquisition, return on ad spend, conversion value or comparable performance measures.
• Strong understanding of keywords, search intent, match types, negative keywords, ad groups and responsive search ads.
• Ability to connect search intent, advertisement copy, landing-page experience and transaction flow into a functioning conversion funnel.
• Practical experience with conversion tracking and Google Analytics.
• Ability to interpret campaign data and make changes that improve conversion performance.
• Strong written communication and attention to detail.
• Ability to work remotely with a high degree of ownership and follow-through.
• Availability to begin promptly and maintain the required commitment for at least three months.

Preferred:

• Experience managing campaigns through a Google Ad Grant account.
• Google Ads certification.
• Experience optimizing sponsorship, donation or other conversion-focused landing pages.
• Experience with Google Tag Manager, GA4, Wix or Stripe.
• Experience writing conversion-focused advertisements or landing-page copy.
• Experience supporting technology, healthcare, scientific, open-source or mission-driven campaigns.

Candidates do not need to specialize in every area. We are recruiting multiple people and welcome Google Ads, PPC, paid-search and SEM professionals whose strongest experience is in campaign management, keyword research, advertising copy, analytics, conversion tracking or landing-page optimization.

------ THE TWO-WEEK GOAL

Within the first two weeks, our goal is to have:

• Focused OpenABLS Google Search campaigns added to our active Ad Grant account.
• Advertisements directing qualified visitors to both OpenABLS pages.
• Conversion tracking working correctly.
• Initial landing-page improvements implemented or ready for immediate implementation.
• Simple reporting showing traffic, meaningful visitor actions and sponsorship results.

------ THE INITIAL THREE-MONTH RESULT

By the end of the initial three months, the OpenABLS campaigns should be running reliably and improving based on actual search, visitor and sponsorship performance.

Additional campaigns should also be directing relevant search traffic to other important parts of the Right to Live website.

------ HOW TO APPLY

Apply through LinkedIn with your resume OR the form on our website ( www.righttolive.ca/volunteer ) or email volunteer@righttolive.ca.

Thank you for your consideration.