Email Marketing Specialist

Position Overview

Samawada is seeking a creative and data-driven Email Marketing Specialist to help engage donors, volunteers, partners, and supporters through impactful email campaigns that strengthen relationships, inspire action, and advance our humanitarian mission.

This role is ideal for someone passionate about digital communication, nonprofit fundraising, and marketing automation. The successful candidate will develop email strategies that increase donor engagement, improve campaign performance, and communicate the measurable impact of Samawada's humanitarian work through personalized, data-driven storytelling.

The role will also support initiatives connected to:

• donor engagement and stewardship
• fundraising campaigns
• marketing automation
• email newsletters
• AI-powered personalization
• volunteer engagement
• event promotion
• donor transparency
• humanitarian awareness campaigns

This is an excellent opportunity to gain hands-on experience in nonprofit marketing, digital communications, CRM management, and international development.

What You Will Do

Email Marketing Strategy

• Develop and execute email marketing campaigns that support fundraising, donor engagement, volunteer recruitment, and organizational awareness.
• Create email calendars aligned with campaigns, events, and humanitarian initiatives.
• Build audience segmentation strategies to deliver personalized communications.
• Support lifecycle marketing campaigns for new supporters, recurring donors, volunteers, and partners.
• Recommend innovative email strategies that improve engagement and long-term donor relationships.

Campaign Development & Content

• Write compelling email copy that inspires action and communicates Samawada's impact.
• Design visually engaging email templates that reflect Samawada's brand.
• Collaborate with the marketing and communications teams to develop newsletters, appeals, and impact stories.
• Promote fundraising campaigns, community events, volunteer opportunities, and humanitarian projects.
• Ensure messaging remains consistent across all email communications.

Marketing Automation & CRM

• Build and manage automated email workflows, including welcome series, donation acknowledgements, volunteer onboarding, event reminders, and re-engagement campaigns.
• Maintain and organize subscriber lists while ensuring data quality.
• Support CRM integration and donor communication workflows.
• Assist in maintaining compliance with email marketing best practices and privacy regulations.
• Help improve supporter journeys through automation and personalization.

Analytics & Optimization

• Monitor key email performance metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
• Conduct A/B testing on subject lines, content, layouts, and calls to action.
• Analyze campaign performance and provide recommendations for improvement.
• Create monthly reports highlighting campaign effectiveness and engagement trends.
• Use data insights to optimize future campaigns and supporter experiences.

Research & Innovation

• Research emerging trends in email marketing, nonprofit communications, and donor engagement.
• Explore AI tools that enhance email personalization, content creation, and campaign optimization.
• Identify opportunities to improve digital engagement through innovative technologies.
• Recommend best practices that increase donor retention and supporter loyalty.

Cross-Functional Collaboration

• Work closely with fundraising, marketing, technology, finance, and program teams.
• Support integrated campaigns across email, social media, websites, and digital advertising.
• Coordinate messaging with fundraising appeals, donor reports, and organizational announcements.
• Maintain organized campaign documentation and communication assets.
• Help build sustainable email marketing systems for future staff and volunteers.

What We Are Looking For

Experience or strong interest in:

• email marketing
• marketing automation
• digital communications
• CRM management
• donor engagement
• fundraising campaigns
• content writing
• email analytics

Strong writing and storytelling skills.

Excellent attention to detail and organizational abilities.

Knowledge of email marketing platforms such as Mailchimp, Brevo (Sendinblue), Kit (formerly ConvertKit), HubSpot, Constant Contact, or Salesforce Marketing Cloud is an asset.

Experience with CRM systems and audience segmentation is a plus.

Understanding of email performance metrics and A/B testing.

Familiarity with Canva or basic graphic design tools is an asset.

Ability to work independently in a remote environment.

Passion for humanitarian work, digital innovation, and mission-driven communications.

Preferred Areas of Interest

Candidates with interest or experience in any of the following are encouraged to apply:

• Email marketing
• Marketing automation
• Digital fundraising
• CRM management
• Content marketing
• Donor stewardship
• AI-powered marketing
• Nonprofit communications
• International development
• Social impact organizations

What You Will Gain

• Real-world experience managing nonprofit email marketing campaigns.
• Opportunity to strengthen donor relationships and support humanitarian fundraising.
• Experience with marketing automation, CRM systems, and campaign analytics.
• Exposure to AI-powered marketing tools and personalized communications.
• Networking opportunities with nonprofit marketing and fundraising professionals.
• Portfolio-building experience in email strategy, content development, automation, and digital engagement.

Strategic Projects You May Support

• Global Donor Transparency Dashboard Communications
• Monthly Donor & Supporter Newsletter
• Fundraising Email Campaigns
• Automated Donor & Volunteer Journey
• Marketing Automation & CRM Optimization
• AI-Powered Email Personalization
• Water Infrastructure Awareness Campaigns
• Climate Resilience & Community Engagement Communications