Email Marketer

Join Ripple Foundation as our Email Marketer and play a pivotal role in shaping the future by sparking creativity and fostering education in today's youth. This virtual role offers you the flexibility to contribute from anywhere. Your dedication and skills will amplify our message and make a lasting impact.

In this voluntary role, you will synergize with our PR and social media teams, crafting engaging email content, implementing captivating email campaigns through SendGrid, and maintaining our email database. Your skills and dedication will further our mission and resonate throughout our community.

What you will do:

• Plan, organize, and execute targeted email campaigns using Sendgrid
• Design and implement direct email marketing campaigns to improve metrics like open rate, click-through rate, conversion rate, etc.
• Compose visually engaging, error-free email content and captivating subject lines for our campaigns
• Manage the email list, including addressing unsubscribes, bounce rates, and inactive users
• Create and maintain an email calendar to ensure timely delivery of campaigns
• Work with other teams as needed, to source content, assets, or any other necessary inputs
• Conduct device testing and proof email content including link accuracy prior to deployment
• Uphold Ripple Foundation's brand identity through consistent and superior quality work

What you will bring:

• A minimum of 3 years experience in digital marketing or email marketing
• Reliable and dependable
• Proficient in both written and verbal communication
• An editorial background with honed copy-editing skills will be an advantage
• Familiarity with HTML/CSS
• Experience with SendGrid is highly desirable
• Self-motivated, with a knack for problem-solving
• Exceptionally detail-oriented and organized

What’s in it for you?

• Unique opportunity to utilize your skills to make a difference
• Chance to connect and network with like-minded professionals and advocates
• A platform to enhance your existing skills and gain new ones, particularly in digital marketing
• Receive recognition for your contribution and build a portfolio in nonprofit marketing
• Satisfaction of Empowering and shaping future leaders