Director, Marketing & Campaigns

🩺 Lead the Brand That Will Change the Future of Local Health Care

The Waterloo Regional Health Network Foundation (WRHNF) is seeking an inspiring, strategic, and innovative Director of Marketing & Campaigns to lead the brand and marketing engine powering one of the most transformative health care projects in Canada: the creation of our region’s new hospital at the University of Waterloo site.

This is a unique and career-defining opportunity for a marketing leader who thrives at the intersection of brand building, digital strategy, public engagement, storytelling, and large-scale campaign execution.

You will help shape the public face of a generational capital campaign, elevate our community brand, and lead a team of six exceptional marketing, communications, digital, and design professionals.

Your work will help drive generosity, build belief, and inspire a community to rally behind a once-in-a-lifetime vision for modern health care.

🌟 Key Responsibilities

Marketing Leadership & Brand Strategy

• Lead the evolution, refinement, and protection of WRHNF and campaign brand identity, ensuring consistent, high-impact messaging across all touchpoints.
• Develop and oversee a comprehensive brand strategy for the new hospital campaign, similar to top-tier Canadian foundations (e.g., SickKids VS, UHN's Together campaigns).
• Champion a culture of compelling storytelling that celebrates innovation, patient impact, donor generosity, and the future of health care in Waterloo Region.
• Build and maintain a strong reputation for the Foundation through exceptional creative, clear messaging, and compelling public communications.

Campaign Marketing & Public Engagement

• Lead the marketing strategy for the Foundation’s major capital campaign — including campaign naming, brand launch, public narrative, digital ecosystem, donor communications, and momentum-building initiatives.
• Oversee multi-channel campaign planning, including paid, earned, owned, and shared media, ensuring integration across digital, community, corporate, and hospital audiences.
• Create a powerful engagement engine to activate community belief, including storytelling assets, impact videos, social media amplification, community partnerships, and volunteer toolkits.
• Work closely with campaign leadership and prospect development to develop marketing materials for leadership volunteers, donors, community partners, and physicians.

Team Leadership & Department Oversight

• Lead, mentor, and develop a talented team of six across marketing, communications, design, events marketing, and digital.
• Foster a collaborative, high-accountability, innovative culture where creativity thrives and results matter.
• Oversee project management processes, workflow systems, and team structure to support growing organizational needs.

Digital & Content Strategy

• Build and implement a best-in-class digital-first strategy including website, social media, email, automation, and analytics.
• Drive adoption of tools and platforms that strengthen donor engagement and audience reach.
• Ensure all content aligns with brand voice and campaign strategy, including storytelling, donor features, patient narratives, thought leadership, and campaign milestones.

Organizational Collaboration & Cross-Functional Partnership

• Work closely with philanthropy, Campaign Cabinet, community leaders, WRHN communications, and hospital partners.
• Collaborate on integrated marketing plans for major events, 50/50s, annual appeals, community campaigns, and donor stewardship.
• Serve as a trusted advisor to Foundation leadership, providing strategic counsel on brand, public messaging, and campaign positioning.

🙌 What We’re Looking For

Experience & Expertise

• 7–10+ years in marketing, brand strategy, communications, or campaign leadership (preferably in philanthropy, hospitals, higher education, or purpose-driven organizations).
• Proven experience leading large-scale fundraising or public-facing campaigns (capital campaign experience strongly preferred).
• Demonstrated track record elevating and managing complex brands during periods of growth or transformation.
• Experience leading and developing a high-performing team; confident coach, mentor, and strategic partner.
• Expert communicator with strong storytelling instincts and a deep understanding of the donor journey.
• Skilled in digital marketing, analytics, and multi-channel audience engagement.
• Strong strategic planning skills, with the ability to translate vision into actionable roadmaps.
• Passion for health care, community impact, and mission-driven work.

Attributes

• Visionary and creative — but highly organized and execution-driven.
• Collaborative, humble, and energized by building something transformational.
• Curious, innovative, strategic, and deeply committed to excellence.
• Equally comfortable leading big-picture strategy and getting hands-on when needed.

💡 Bonus Points For

• Experience at another major Canadian hospital foundation (SickKids, UHN, Sunnybrook, CHEO, BCCHF).
• Experience with campaign naming and brand development processes.
• Experience leading agency relationships (creative, digital, PR, video).
• Familiarity with Raiser’s Edge, project management tools, and digital automation platforms.

💙 What We Offer

• Salary Range: The target hiring range for this role is $110,000 to $130,000, with ability to progress to a maximum of $150,000.
• Vacation: 4 weeks vacation plus 4 summer wellness days and additional float days
• Benefits: Comprehensive benefits, HOOPP defined-benefit pension, computer and mobile device provided.
• Work Culture: We offer a hybrid and flexible work environment, with regular in-person team strategy sessions and a minimum of one day per week in the office to support collaboration and connection.
• A mission-driven team where your voice matters and your professional growth is supported.

⚡ The Process

We’re looking for someone who brings heart, hustle, and humility. If that sounds like you - apply in the way that best showcases your passion and strengths. Whether that’s a traditional resume and cover letter or something more creative (video, portfolio, or personal story), we’re excited to meet you.

We are committed to barrier-free recruitment and selection processes and encourage applicants to inform us of any accommodations they may require.