Director, Brand

Position:

Director, Brand

Reports to:

VP, Brand & Marketing

Position Term:

Full Time Permanent

Primary Location:

Mississauga, Ontario, Canada

Workplace Type:

Remote (Within Canada)

Job Purpose

The Director, Brand is responsible for creating and leading World Vision Canada's strategic brand communications and overall brand strategy, and for the end-to-end creative development of key mass-market campaigns (TV, Digital, Social, OOH, PR and Experiential). The role stewards brand health (awareness, consideration, trust and donation intent) while driving conversion to child sponsorships, recurring giving and single gifts.

This role partners closely with the Director, Digital Growth & Campaigns to ensure an integrated full-funnel plan across paid, owned and earned channels—from brand building to demand creation and conversion. The Director sets the brand narrative and communications frameworks, oversees creative strategy and production, and ensures all marketing efforts are audience-led, insight-driven, ethically responsible and aligned with World Vision's vision, mission and safeguarding standards.

Responsibilities

Brand Strategy & Stewardship

• Own the 3-year, 1-year and quarterly brand strategy and plans, aligned to organizational OKRs.
• Define brand positioning, architecture, messaging frameworks and visual identity; evolve and govern brand guidelines.
• Lead brand health management including tracking and diagnostics (awareness, consideration, trust, preference, NPS).

Communications & Audience Strategy

• Build audience-led communication strategies rooted in research, segmentation and insight.
• Set the integrated communications plan across channels (paid/owned/earned) in partnership with Growth and Media.
• Champion ethical storytelling that upholds safeguarding, dignity and accuracy in all content.

Campaigns & Creative Leadership

• Lead development of big organizing ideas and creative platforms for mass-market campaigns that drive brand and response.
• Author inspiring creative briefs and ensure double-diamond/design-thinking practices from discovery through delivery.
• Oversee creative development and production (video, digital, social, experiential, print), ensuring quality and brand alignment.
• Drive integration between upper-funnel brand activity and lower-funnel performance with the Director, Digital Growth & Campaigns.

Content & Storytelling

• Own the enterprise content strategy and editorial calendar for brand storytelling
• Ensure accurate, timely and consented field stories and assets; manage asset governance and DAM usage.

Partnership & Integration

• Collaborate with Product Ministry, Philanthropy, MarTech, CX, and Regional/Global WVI brand counterparts.
• Align brand narratives and campaign messages to product priorities (e.g., Child Sponsorship, Emergency, Recurring).
• Provide brand guidance to Channel Managers and internal partners; serve as final escalation point on brand and creative.

Data, Insights & Effectiveness

• Commission and interpret research (qual/quant), brand tracking and creative pre/post testing to inform decisions.
• Define KPIs/OKRs for brand and campaign effectiveness; partner with Analytics to measure impact and optimize.
• Translate insights into actionable optimizations across messaging, creative and media mix.

Leadership & Team Management

• Lead and develop a high-performing Brand & Campaigns team (e.g., Brand Communications, Campaigns, Creative/Studio, Content).
• Set clear goals, development pathways and performance rhythms; foster a culture of creativity, inclusion and learning.
• Model cross-functional collaboration and influence at CXO and SLT levels.

Budget & Vendor Management

• Own the annualized brand and campaign budget; build business cases and manage allocations for maximum ROI/mission impact.
• Select and manage agencies and vendors (creative, production, PR, research/brand tracking) with clear scopes and KPIs.
• Ensure compliant, value-driven procurement in partnership with Finance and P&C.

Governance & Compliance

• Ensure all brand and campaign work adheres to World Vision policies, safeguarding standards, legal and privacy requirements.
• Maintain an accessible, up-to-date brand system (guidelines, templates, asset library) and deliver ongoing enablement/training. Define channel, customer and campaign vision, customer-led strategy, roadmap and growth opportunities.

Qualifications

• A minimum of 10 years in brand, communications and integrated campaign leadership, with a proven record of delivering brand growth and response.
• Experience leading brand positioning/architecture, messaging frameworks and the governance of brand guidelines.
• Demonstrated success building mass-market campaigns across TV, Digital, Social, OOH and PR that drive brand health and conversion.
• Strong creative leadership: briefing, evaluation, and production oversight; adept with design thinking/double diamond methods.
• Expert agency/vendor management across creative, production, PR and research; experience managing multimillion-dollar budgets.
• Fluency in audience research, segmentation and insight generation; familiarity with brand tracking and creative testing methodologies.
• Collaborative leader able to influence across a matrix and at CXO level; strong people leadership and team development skills.
• Knowledge of integrated media and digital ecosystems; familiarity with Adobe Experience Manager and Journey Optimizer an asset.
• Nonprofit and/or child-focused sector experience an asset; commitment to ethical storytelling and safeguarding.
• Bilingual (English/French) an asset.

Why Consider Us?

• Our competitive compensation & benefits include:
• Health Spending Account
• Up to 6% matched pension contributions
• Parental leave top-up
• Generous paid vacation, sick days, wellness and personal days
• Office closed extra days before long weekends (6x/year)
• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.

This is a current vacancy that we are actively recruiting for. The salary range represents the expected compensation for this role and is provided in accordance with Ontario’s pay transparency requirements under the Employment Standards Act.

Placement within the range will be determined based on relevant skills, experience, qualifications, and internal equity. The final offer will reflect the successful candidate’s background and demonstrated capabilities.

Job Family

Communications

Job Function

Director

Pay Type

Salary

Employment Indicator

Hybrid

Hiring Min Rate

110000

Hiring Max Rate

132000