Digital Fundraising & Advertising Specialist

Position Overview

Samawada is seeking a creative and data-driven Digital Fundraising & Advertising Specialist to help grow our online fundraising efforts through strategic digital advertising, donor acquisition campaigns, and performance marketing.

This role is ideal for someone passionate about digital marketing, nonprofit fundraising, and using technology to create social impact. The successful candidate will manage online advertising campaigns, optimize donor acquisition strategies, and increase awareness of Samawada's humanitarian mission across digital platforms.

The role will also support initiatives connected to:

• Meta Ads
• Google Ads & Google Ad Grants
• donor acquisition
• digital fundraising
• social media campaigns
• AI-powered marketing
• website conversion optimization
• email marketing
• donor engagement
• humanitarian awareness campaigns

This is an excellent opportunity to gain hands-on experience in nonprofit digital marketing, fundraising, performance advertising, and social impact communications.

What You Will Do

Digital Advertising & Performance Marketing

• Plan, launch, and optimize fundraising campaigns using Meta Ads (Facebook and Instagram).
• Manage Google Ads campaigns, including the Google Ad Grants program for nonprofits.
• Create audience targeting strategies to reach potential donors, volunteers, and supporters.
• Monitor advertising budgets, campaign performance, and return on investment (ROI).
• Conduct A/B testing to improve ad creatives, messaging, and landing page performance.

Fundraising Campaigns

• Develop digital fundraising campaigns that increase donations and donor engagement.
• Create compelling advertising content that communicates Samawada's impact.
• Support peer-to-peer fundraising, crowdfunding, and seasonal giving campaigns.
• Collaborate with fundraising and communications teams to maximize campaign performance.
• Optimize donation funnels to improve conversion rates.

Analytics & Reporting

• Track campaign performance using Google Analytics, Meta Business Suite, Google Tag Manager, and other reporting tools.
• Analyze key performance indicators (KPIs) such as cost per acquisition, click-through rate, conversion rate, and return on ad spend.
• Prepare monthly reports with recommendations for campaign improvements.
• Monitor website traffic and donor behavior to identify growth opportunities.

Content & Creative Collaboration

• Work with the marketing and design teams to create compelling digital advertisements.
• Develop ad copy, graphics, and landing page recommendations.
• Ensure branding consistency across all advertising campaigns.
• Support storytelling initiatives that showcase humanitarian impact.

Research & Innovation

• Research emerging trends in digital fundraising and nonprofit marketing.
• Explore AI tools that improve campaign optimization and audience targeting.
• Identify new digital platforms and fundraising opportunities.
• Recommend innovative strategies for donor acquisition and retention.

What We Are Looking For

Experience or strong interest in:

• Meta Ads Manager
• Google Ads
• Google Ad Grants
• Google Analytics
• Digital fundraising
• Performance marketing
• Paid social media advertising
• Search engine marketing (SEM)
• Email marketing
• Conversion rate optimization

Strong analytical and problem-solving skills.

Experience managing advertising campaigns and budgets.

Knowledge of audience targeting, remarketing, and campaign optimization.

Excellent communication and copywriting skills.

Experience with Canva, Adobe Creative Suite, or similar design tools is an asset.

Ability to work independently in a remote environment.

Passion for humanitarian work, innovation, and mission-driven marketing.

Preferred Areas of Interest

Candidates with interest or experience in any of the following are encouraged to apply:

• Nonprofit digital marketing
• Google Ad Grants
• Meta advertising
• Search engine marketing (SEM)
• Social media marketing
• Digital fundraising
• Marketing analytics
• AI-powered marketing
• Growth marketing
• International development

What You Will Gain

• Real-world experience managing nonprofit digital advertising campaigns.
• Opportunity to support humanitarian projects through innovative fundraising.
• Experience with Google Ad Grants and Meta fundraising campaigns.
• Exposure to AI-powered marketing tools and digital analytics.
• Networking opportunities with marketing, fundraising, and nonprofit professionals.
• Portfolio-building experience in performance marketing, digital fundraising, and campaign strategy.

Strategic Projects You May Support

• Google Ad Grants Program
• Meta Fundraising Campaigns
• Digital Donor Acquisition Strategy
• Global Donor Transparency Dashboard
• AI-Powered Marketing & Analytics
• Website Conversion Optimization
• Water Infrastructure Awareness Campaigns
• Climate Resilience & Community Fundraising Initiatives