Digital Engagement, Marketing Coordinator

Established in 2016, Fetch + Releash is a volunteer run dog rescue dedicated to saving dogs in need. Our foster dogs come from a variety of different backgrounds such as pounds and shelters, strays and surrendered pets, both locally and abroad. Through our network of volunteers, foster homes, trainers and veterinarians, we strive to give every dog the loving forever family they deserve. As a foster-based dog rescue, our foster dogs live in private homes across the Greater Toronto Area (GTA) where they receive the love and attention they need to prepare them for adoption.

Our Mission

Adoption

By collaborating with local and international communities, our mission is to save dogs in danger of homelessness, abuse, neglect or euthanasia. Once in our care, we match each dog with the loving forever family they deserve.

Advocacy

In addition to re-homing dogs, we are passionate about advocating for animal rights and educating the public on relevant issues such as:

• Backyard breeding
• Overpopulation and the importance of spay & neuter
• Chained animals

Dogs are sentient beings with the right to nutritious food, a life enriched with adequate exercise and mental stimulation, veterinary care and love.

Education

A dog is a lifetime commitment and not to be discarded due to health, lifestyle change or inconvenience. Some of the top reasons dogs end up in shelters are lack of training, lifestyle changes (i.e. new baby, marriage), relocation, cost of dog ownership, not enough time for pet etc. Our goal is to ensure our adoptive families are well versed in the realities of dog ownership and ready to make a lifetime commitment.

Volunteer Commitment
Fetch + Releash is powered by dedicated volunteers. Communication, accountability, commitment, and reliability are key to our success in finding dogs their forever homes.

Before applying, please ensure volunteering fits into your current commitments.

Your support makes a difference!

Position Summary:

We are seeking an experienced Digital Marketing Volunteer to support our volunteer engagement and strengthen our digital presence. This role is ideal for professionals with hands-on digital marketing experience and want to apply their skills to support a mission-driven organization. You will take an active role in planning, executing, and optimizing digital marketing efforts.

PRIMARY DUTIES AND RESPONSIBILITIES

• Collaborate on campaigns across social media, email, and web
• Create content aligned with brand voice
• Optimize website content and blog posts for SEO
• Track and analyze performance metrics, providing actionable insights
• Collaborate with team members to support marketing goals

SUPERVISION EXERCISED

Number of direct reports: 0

SUPERVISION RECEIVED

As part of digital engagement team and under the guidance and direction of the Volunteer Manager, works independently as well as part of a team.

WORKING CONDITIONS

• 100% Remote
• Training provided; a computer with a camera is required.
• Available for virtual meetings when required
• 1-2 hours per week commitment

QUALIFICATIONS & ATTRIBUTES

• 2+ years of digital marketing experience
  Demonstrated hands-on experience planning, executing, and optimizing digital campaigns across multiple channels.
• 2+ years of social media management experience
  Proven ability to manage social media accounts, engage audiences, and implement content strategies that drive growth.
• Content creation and strategy skills (writing & visuals)
  Ability to craft compelling written copy and visual content, and align it with marketing goals and brand voice.
• Ability to analyze metrics and optimize campaigns
  Experience reviewing performance data (engagement, traffic, conversions) and using insights to improve results.
• Strong communication and time management skills
  Able to clearly convey ideas, manage multiple tasks, meet deadlines, and prioritize effectively.
• Experience with analytics tools (Google Analytics, Meta Insights, etc.)
  Familiarity with tracking performance, interpreting data, and reporting actionable insights.
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
  Skilled in creating, segmenting, and sending email campaigns, and analyzing their performance.
• SEO and content optimization knowledge
  Understanding of search engine optimization, keyword research, and strategies to maximize online visibility.
• CMS/website management experience (WordPress, Squarespace, etc.)
  Ability to update website content, maintain structure, and optimize pages for performance.
• Nonprofit or mission-driven marketing experience, preferred but not necessary
  Prior experience working with cause-based organizations, understanding their unique marketing needs.
• Excellent communication and team collaboration skills
  Works effectively with colleagues, responds promptly to messages, and contributes positively to team projects.
• Reliability and professionalism, including timely responses
  Consistently dependable, punctual, and committed to professional standards, including responding within 24 hours.

What Fetch + Releash offers:

• Join a community of supportive dog lovers.
• Training, resources, and guidance.
• Flexible volunteering that fits your schedule and lifestyle.
• Rewarding experience of fulfilling our mission to helping dogs find their forever homes.
• Exclusive events for active volunteers

We ask that only those who can make a serious long term commitment 1yr+ to volunteering with Fetch +Releash apply for this role.