Communications Specialist

COMMUNICATIONS SPECIALIST

Full-Time Permanent

Burnaby, BC

Variety – the Children’s Charity partners with donors across the province to help BC children with disabilities and complex health needs live without limits. With a broad spectrum of support programs, Variety meets families where they are, in their community, in their home.

ABOUT YOU: We are looking for a Communications Specialist who is excited to shape and share the voice of Variety by crafting stories of impact that inspire and engage audiences in multiple communications and marketing channels, with a focus on our social media program.

You are a purpose-driven storyteller with a passion for curating and creating social media content that engages audiences, builds community, and honours the brand’s mission. You thrive in a collaborative environment, managing multiple projects and priorities. You have an impeccable eye for detail and are as comfortable creating content as you are evaluating and reporting on its success.

Reporting to the Director, Marketing and Communications, your responsibilities will include:

• Support and implement Variety’s social media strategy and manage the program’s editorial calendar and content planning for both annual and campaign activities
• Curate and create social media content, both static and video
• Help improve the social media strategy and tactics with regular reporting and data analysis
• Support content planning and copywriting in other channels including the blog, email, and direct mail
• Liaise with Variety families and stakeholders to develop content that can be adapted for multiple channels including the blog, email, social media, and other collateral
• Collaborate with internal fundraising teams to develop social media campaign plans supporting strategic goals including lead generation, reach and conversion/fundraising
• Connect with peers to develop content that celebrates the positive, impact-based culture at Variety

Core knowledge + skills:

• Strong communication skills, written and verbal
• Comfortable and confident interviewing stakeholders to curate content
• Ability to work collaboratively with several teams and stakeholder groups, and balance multiple projects and priorities
• Digital content planning and execution
• Community cultivation and management
• Channel analytics and optimization
• Experience with a platform such as Hootsuite or Sprout Social

Qualifications

• A degree or diploma from a recognized post-secondary institution, specializing in marketing, communications or relevant experience
• Minimum of two years experience in a role that involves social media content development and management
• You are a strong relationship manager, adaptable, and approach life and work with heart and hustle
• Have a refined appreciation for digital and social trends as well as the power of compelling storytelling in all channels

Nice to haves

• Non-profit experience
• Paid social media experience
• Video editing experience
• Familiarity with Wordpress, Elementor, and Mailchimp
• Experience coordinating and managing photo shoots

JOIN US

We believe that a team enriched by different cultures and perspectives makes us stronger. We actively strive to provide genuine opportunities for all individuals to thrive and grow and will continue to embed diversity and belonging in everything we do.

This position is based in our office located in Burnaby, BC with a hybrid and flexible workplace experience. Variety offers a competitive compensation package and rewarding employment experience where your contributions make a difference. We invite you to join us at Variety – the Children’s Charity and help unlimit the lives of children with disabilities and complex health needs across our province.