Communications & Outreach Specialist

Historica Canada is the country’s largest organization dedicated to enhancing awareness of Canada’s history and citizenship. Some of Historica Canada’s signature programs are: The Heritage Minutes, The Memory Project, The Citizenship Challenge and The Canadian Encyclopedia. For more information, visit www.historicacanada.ca.

Reporting to the Sr. Creative Director, the Communications & Outreach Specialist will be an individual who is passionate about the work of Historica Canada, has had experience working with a team to achieve deliverables in a timely fashion and is enthusiastic about celebrating and promoting the stories of Canada’s cultural and linguistic diversity. The successful candidate is organized, detail-oriented, flexible and a strong communicator.

Key Responsibilities

Communications

• Work with Sr. Creative Director to develop marketing and communications strategies for Historica Canada and its core programs, including cross-program opportunities;
• Research, develop and publish content such as short videos and interactive content across social media, website, newsletters, and other digital channels;
• Write and edit engaging materials such as blog posts, program spotlights, impact stories, and promotional messaging;
• Maintain the content calendar and ensure consistent branding and tone across platforms;
• Create and optimize ad campaigns and creative for various programs and launches, including developing ad copy, video content and images;
• Innovate new ideas for outreach beyond social media;
• Monitor online engagement and respond to public inquiries and messages in a timely and professional manner.

Media Relations

• With the Sr. Creative Director, build and implement a strategy for media relations and augment earned media coverage;
• Monitor media hits across television, radio and web to archive content related to Historica Canada and its core programs and prepare reports on earned media performance;
• Build and maintain a database of media contacts including journalists, editors, broadcasters, and influencers;
• Develop targeted media lists for campaigns and outreach;
• Draft and distribute press releases, media advisories, and briefing notes;
• Coordinate interviews and media appearances for organizational spokespeople;
• Identify proactive storytelling opportunities and pitch to relevant outlets.

Outreach & Community Engagement

• Establish and cultivate relationships with community partners, stakeholders, educators, and volunteers;
• Along with Sr. Creative Director, innovate and implement new outreach opportunities for increasing our educator audience;
• Coordinate outreach campaigns, presentations, and engagement initiatives (virtual or inperson);
• Represent the organization at events and conferences;
• Develop printed and digital outreach materials such as info kits, brochures, and posters;
• Collect community feedback and insights to inform communications strategy.

Qualifications:

• A completed degree or diploma in Communications, Journalism, Marketing or other relevant education and experience;
• Bilingualism (French/English) an asset;
• Professional experience in communications and marketing;
• 3-4 years experience in content production (conducting interviews, editing materials) with a focus on social media output;
• Experience conducting outreach and marketing campaigns;
• Experience using various social media platforms;
• Ability to travel within Canada as required;
• Experience with Adobe Photoshop, Premiere or other graphic design and video software required;
• Strong computer skills (Microsoft OƯice Suite;
• Experience working in the non-profit, cultural, education or museum sector an asset;
• Experience in event planning an asset;
• Experience in media relations with knowledge on outreach to journalists and successfully pitching stories;
• Knowledge of Canadian history and an interest in Canadian identity and cultural heritage;
• Ability to take initiative and work independently and with a team;
• Excellent organization, time management and research skills;
• Excellent proof-reading skills;
• Strong interpersonal skills

Hiring Process / Anticipated Timeline

• Applications will be received from October 20 – November 7
• Resumes will be reviewed by November 28
• Interviews will take place between December 1 – 19
• Please note that all prospective employees who are interviewed will be asked to complete a related assignment. Candidates not selected for the role will be compensated for their time on the assignment.
• The anticipated start date for this role would be mid-January 2026.