
Business Development Associate Director: Digital Partnership
Associate Directors are expected to contribute a minimum of 10 hours per week and be responsive to emails within 48 hours,
SUMMARY:
Save the Water™ is seeking an Associate Director: Digital Partnership to oversee the strategic planning and execution of digital fundraising program.
PRIMARY RESPONSIBILITIES:
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Oversee the implementation of an overall effort to acquire, engage, and upgrade donors through all digital channels (email, social media, websites, etc.) with a goal of maximizing long-term revenue.
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Collaborate and partner with internal stakeholders to overlay fundraising strategies over existing digital outreach in a way that increases overall engagement and increases donor conversion rates.
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Oversee and produce the creative and messaging of digital fundraising efforts for individual partner organizations and work with partner organization leaders to ensure strategy and policy alignment.
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Develop targeted communications and approaches for key segments of the donor market and maintain a comprehensive fundraising and donor database
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Manage and Lead a team of 5-10 volunteers, holding them accountable for their work
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Attend Bi-weekly and one-on-one, monthly meetings as required
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Familiarity with Salesforce CRM or other Customer Relationship Management or equivalent software for managing donor campaigns is preferable
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Develop and execute a sustainable fundraising strategy for STW™, building annual goals.
EXPERIENCE/REQUIREMENTS:
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Expertise and knowledge in creating successful direct mail, marketing materials, online giving appeals including social media, and campaigns including integration of e-commerce platforms for the payment gateway.
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Experience in developing a robust digital acquisition and development program leveraging all digital mediums to grow the program through email list rentals, Facebook Business Manager and Google AdWords.
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Digital copywriting experience. The essence of marketing is the message, and you must understand how to move people to action.
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Experience with email marketing platforms (e.g. HubSpot, Mailchimp, etc), and familiarity with email set up and delivery best practices
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Bachelor’s degree required with at least 4 years of progressive successful management experience in fundraising.
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Candidates resident in North America and Canada preferred