Bilingual Marketing Coordinator (FR-EN)

Description

We are looking for a dynamic individual to manage our social media presence and support our marketing efforts. In this role, you will create engaging social media posts and visuals, schedule content, monitor engagement, assist with digital marketing campaigns, and ensure our website remains up-to-date with relevant content. Additionally, you'll help analyze data to optimize campaigns and support the execution of marketing plans across multiple channels. You'll be creating high-quality visuals using templates while ensuring they align with our organization's personality and brand guidelines. Experience in digital ad implementation is required, giving you the opportunity to further develop and execute effective ad strategies.
The Marketing Coordinator will work closely with our Director, Communications and Marketing.

Key Responsibilities:

• Schedule content across social media platforms, to maintain an active presence across platforms and ensure consistent engagement.
• Update the website with relevant campaign and event details to keep content fresh and accurate.
• Design visually appealing and engaging content for digital campaigns, social media, and promotional materials in line with event and campaign schedules. Such as brochures, posters, flyers, infographics, etc.
• Monitor our Canva account and official templates to ensure consistency in design across all materials.
• Prioritize and manage graphic design requests, ensuring consistency across all materials, and support regional teams with advertising campaigns in close collaboration with the Director, Communications and Marketing.
• Help manage paid campaigns across Google Ads and Facebook Ads, contributing to keyword research, audience targeting, writing ad copy, tracking setup, and more.
• Analyze campaign performance data to refine strategies and drive improvements.
• Translate content from English to French to ensure accessibility and consistency across both languages.
• Assist with SEO-related tasks.

WHAT YOU BRING TO THE ROLE
You are a creative and strategic self-starter who sees opportunities everywhere and has an eye for detail. You stay up-to-date with the latest trends in the ever-changing digital landscape.

Marketing Development (50%)

• Assist in implementing paid marketing campaigns on Google Ads and Facebook Ads, including keyword and audience research, writing ad copy, setting up tracking, and other campaign tasks.
• Monitor and analyze data to inform strategy and optimize campaigns.
• Assist in maintaining and updating the organization’s national social media accounts and website with relevant content and updates, while ensuring SEO best practices are followed to improve visibility and engagement.
• Work closely with the Director, Communications and Marketing, to align digital initiatives with overall marketing goals and support the execution of the marketing plan across multiple channels.

Stakeholder Management (50%)

• Create high-quality designs for social media, promotional materials, and digital marketing initiatives, including email, mail, social media posts, posters and more, as per calendar of events and campaigns
• Support staff, volunteers, and learners by ensuring adherence to brand standards and assisting with their visual and graphic design needs, including presentations, social media posts, reports, and more. Additionally, help boost social media campaigns when the budget allows.
• Supervise regional social media accounts, ensuring consistency with national branding, and manage the national social media presence directly.
• Assist with writing or coordinating French translations of content.
• Engage and support cross functionally with all departments.

Required Skills:

• Post-secondary education in digital marketing or communications.
• Relevant experiences with paid search, paid social, social media management, and SEO.
• Some experience with Google Analytics and email platforms (e.g., Constant Contact, HubSpot).
• Enthusiasm for learning more about paid digital advertising platforms and marketing strategies.
• Analytical abilities for reporting on marketing initiatives.
• Proficiency in Canva and a working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) to use AI files when requested.
• Excellent content creation skills for diverse audiences.
• Bilingual proficiency in English and French for effective communication and translation.

Qualifications:

• Proven experience in marketing or communications.
• Proven ability to collaborate and manage multiple projects within deadlines.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment.
• Excellent communication skills, both written and verbal.

If you're a creative and analytical individual with a passion for marketing, social media, graphic design, and data analysis, we invite you to apply for this exciting opportunity to contribute to our team.

Additional attributes:

• Willingness to Learn: Open to learning about other marketing tasks and assisting with related digital marketing activities.
• Strong interpersonal skills with the ability to build relationships
• Demonstrable success working effectively on cross-functional teams
• Self-motivated
• Adaptable, responsible, and creative
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus, but not required.

Ready to join our team? Please email your cover letter and resume to:

Madeline Brun, mbrun@unitedforliteracy.ca

Subject Line: Bilingual Marketing Coordinator – [Name]
Please note: This position requires full professional proficiency in both French and English. Only candidates who are bilingual in French and English will be contacted for an interview. Please clearly indicate your bilingual proficiency at the top of your cover letter or in the body of your application email.

No phone calls, please. You will be contacted if you are selected for an interview.

For more information about United for Literacy visit www.unitedforliteracy.ca.

We welcome applications from individuals who self-identify on the basis of any of the protected grounds under the Human Rights Code. We are committed to integration and maintaining the independence of individuals and removing barriers to accessibility in the workplace. We are committed to full compliance with the Human Rights Code, the Accessibility for Ontarians with Disabilities Act, the Occupational Health and Safety Act, and all other applicable legislation. We invite applicants to request accommodation, as required, throughout the application and hiring process.

Give back to your community

Not only do our volunteers gain valuable personal and professional development, they often tell us that tutoring is one of the most rewarding and life-changing things they’ve ever done.

Learn More