Senior Content and Storytelling Specialist

About Threads of Life

The Association for Workplace Tragedy Family Support, known as Threads of Life, is a national charity dedicated to supporting families along their journey of healing following a workplace fatality, life-altering injury, or occupational disease. While offering trauma-informed support to family members, we actively promote injury prevention across Canada.

Threads of Life is accredited through the Imagine Canada Standards program, aligns with the United Nations Sustainable Development Goals, and is recognized across the country as the charity of choice for occupational health and safety initiatives.

Rewards & Why You’ll Love Working Here

We foster a friendly, inclusive, and mission-driven work culture built on empathy, trust, and work-life balance. In addition to knowing your work directly impacts lives across Canada, we offer:

• Competitive Base Compensation: $75,000 CAD annual salary.
• Generous Paid Time Off: 3 weeks paid vacation to start.
• Health & Wellness Benefits: Comprehensive extended health and dental coverage package.
• Retirement Security: Registered Retirement Savings Plan (RRSP) with employer matching.
• 100% Remote Flexibility: Work safely and productively from your home office anywhere in Canada.
• Professional Growth: Support for skills development in a collaborative environment.

Position Overview

Storytelling is at the heart of our mission. The Senior Content and Storytelling Specialist leads the ethical, trauma-informed gathering and sharing of personal experiences from members and families affected by workplace tragedy. Your work will directly drive public empathy, inspire community action, and strengthen workplace safety prevention efforts.

Working closely with the Marketing and Communications team, as well as fundraising and program staff, you will translate member stories into compelling digital content, publication features, media pieces, and strategic campaign messaging.

Key Responsibilities

1. Strategic Communications & Editorial Planning

• Collaborate with the Manager – Marketing and Communications to build, execute, and monitor annual communications plans and campaign strategies.
• Manage the editorial calendar, ensuring clear schedules, deadlines, and multi-channel publication delivery.
• Work with the French Language Services Coordinator to identify materials requiring translation and build translation processes into project schedules.

2. Digital & Print Storytelling

Work directly with the Family Support team to coach and empower family members to share their healing journeys safely and ethically.

• Develop, edit, and oversee regular print and electronic newsletters, working with staff, members, volunteers and contractors to maintain production timelines and exceptional editorial standards.
• Manage social media channels, creating high-impact social media content, building engagement strategies across established and emerging channels.
• Help to identify stories and develop strong calls to action for marketing campaigns, regular email communication streams, video, website and other communications projects. Write engaging content across multiple channels.
• Manage review and approval workflows for all written and multimedia publications.

3. Media & Public Relations

• Serve as a key point of contact for incoming media inquiries, ensuring journalists handle sensitive family experiences with care and dignity.
• Identify, prepare, and coach staff, volunteer speakers, and family members for media interviews.
• Coordinate annual public relations campaigns, including the national State of Safety initiative.
• Track and report on earned media coverage while nurturing relationships with journalists and media outlets.

4. Corporate Communications & Impact Reporting

• Lead the content development for Threads of Life’s Annual Report and impact publications.
• Produce communications materials and partner features to support corporate stewardship and website resource hubs.

Qualifications & Core Competencies

• 7+ Years of Experience: Demonstrated track record in strategic content development, storytelling, and communications execution (ideally in the non-profit or cause-driven sector).
• Trauma-Informed Approach: Deep understanding of storytelling ethics, with the sensitivity, empathy, and tact required to interview or coach individuals who have experienced loss or trauma.
• Media & PR Expertise: Proven experience writing press releases, managing media relations, and preparing spokespeople for public interviews.
• Multi-Channel Content Creation: Exceptional written and verbal communication skills, with expertise in tailoring messaging across digital platforms, print publications, and email marketing.
• Technical Proficiency: Hands-on experience with social media management tools, email platforms, and Content Management Systems (e.g., WordPress). High proficiency in Google Workspace and Microsoft Office, with Canva skills required. Experience with Asana and Blackbaud RE NXT is considered a strong asset.
• Education: University degree in Communications, Journalism, Public Relations, or a related field (or equivalent combination of education and experience).
• Remote Work Preparedness: A dedicated home office environment with the ability to work independently and collaboratively across Canadian time zones.
• Travel Ability: Willingness to travel occasionally within Canada for staff retreats, team meetings, and major organizational events.
• Language Skills: Proficiency in French (spoken and written) is considered a valuable asset.

How to Apply

If you are a compassionate, seasoned communicator looking to use your storytelling skills to create meaningful social change, we would love to hear from you.

Deadline for applications is September 30, 2026. Please submit your resume, a cover letter outlining your fit for the role, and 2–3 writing/storytelling samples.

Threads of Life is an equal opportunity employer committed to creating an inclusive, accessible work culture. Accommodations are available upon request for candidates participating in all aspects of the selection process.