Google Ads & Digital Marketing - Volunteer Unpaid Position

Department: Social Media & Digital Marketing
Position Type: Volunteer – Unpaid
Location: Remote
Time Commitment: 3–5 hours per week
Minimum Commitment: 6 months

About the Role

Smiles Foundation is seeking a Google Ads & Digital Marketing Volunteer to manage and optimize our Google Ads and, where applicable, Google Ad Grants campaigns.

This role focuses on driving relevant traffic and meaningful actions supporting donations, volunteer recruitment, programs, campaigns, and organizational awareness.

Key Responsibilities

• Manage and monitor SF’s Google Ads and Google Ad Grants campaigns.
• Review campaigns, ad groups, keywords, targeting, bidding strategies, and account settings.
• Develop and optimize search campaigns aligned with organizational priorities.
• Conduct keyword research.
• Write and optimize headlines, descriptions, calls to action, and ad copy using approved messaging.
• Monitor campaign performance and adjust keywords, targeting, budgets, bidding, and ads.
• Identify irrelevant traffic and low-performing keywords.
• Maintain appropriate negative-keyword strategies.
• Coordinate advertising priorities with the Social Media Coordinator.
• Work with IT/Web Development when landing pages, analytics, conversion tracking, or technical changes are required.
• Coordinate with Communications to maintain message and landing-page consistency.
• Monitor conversions such as donations, volunteer inquiries, contact requests, and program interest where tracking is available.
• Maintain Google Ad Grants compliance where applicable.
• Address or escalate policy warnings, disapprovals, account issues, and tracking problems.
• Document significant campaign changes and optimization actions.

Expected Deliverables

• Review campaign performance at least weekly.
• Maintain active campaigns aligned with current priorities.
• Maintain keyword, search-term, and negative-keyword management.
• Address or escalate policy/account issues promptly.
• Verify key conversion tracking where appropriate.
• Maintain a record of campaign changes and tests.
• Produce a monthly Google Ads & Digital Marketing performance report covering performance, traffic, conversions, strongest/weakest campaigns and keywords, optimization actions, policy issues, technical problems, and next-month priorities.
• Maintain sufficient campaign and access documentation for continuity.

Time Commitment

3–5 hours per week for a minimum of 6 months.

Who We Are Looking For

Candidates with experience or strong knowledge of Google Ads, Google Ad Grants, keyword research, paid search, conversion tracking, analytics, campaign optimization, or digital marketing.

Experience working with nonprofit Google Ad Grants is particularly valuable.

What You Will Gain

Hands-on ownership of nonprofit digital advertising, measurable campaign optimization experience, cross-functional experience with website/analytics teams, and meaningful portfolio experience.

Ideal Candidate

A data-informed digital marketer who is comfortable actively monitoring and improving campaigns, rather than simply creating ads and leaving them running.