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| Path: Main Street : NewsWeek : Op/Ed : Audience Opinions |
Does your organization offer premiums to donors or prospects in your direct mail campaigns? If so, what do you think is the most effective premium -- address labels, greeting cards, stickers, something else? Putting on your own donor hat, what, if anything, do you like finding best in your own mailbox?
As of yet, our organization has not launched a direct mail campaign. With this in mind, probably the most effective premium would be something relevant to the organization's mission. If it has to do with hunger, then a tiny measuring tape that shows the prospective donor just how malnourished some children are; if it has to do with literacy, perhaps a bookmark? These have been done innumerable times so the trick is to find something relevant, cheap (so that you can actually afford to do it) and original enough that the donor makes the connection between the premium and your organization.There are no easy answers. Greeting cards are handy, but you need to choose the images very carefully. It would be great to get feedback on projects that other people have embarked upon.
-- Caro Irigoyen, ArtStarts in Schools
E-mail us your thoughts today at help@charityvillage.com.
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