Many organizations are beginning to implement online donations processing through their web sites or through donations portals. What factors should you consider when deciding on an online donations processing service? What are your three key priorities?
My concerns are probably shared by many. The security of the transaction,
and how we assure potential donors of that security, is our biggest concern.
It's also more impersonal than other donations. Why did the donor give?
We'll have to work harder to build a lasting relationship with online
donors, since the donation trigger is unknown. We have set up an online
system of our own, and it seems to work well enough, but it hasn't attracted
the numbers of donors (yet) that we had hoped for.
-- Catherine Ludgate, Director of Development, IMPACS: the Institute for Media, Policy and Civil Society
