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| Path: Main Street : NewsWeek : Op/Ed : Audience Opinions |
Sponsored "click-to-give" sites, like the Hunger Site, offer people a quick way to help a charity without spending money themselves. Each time a donor clicks a "Give now" button, a corporation agrees to give a certain amount to the selected charity.
Howard Lake, a U.K.-based fundraising consultant is questioning whether the new sites are sending the right message: "Do they really want to give donors the impression that giving is both painless and can cost them nothing?"
In my opinion, I believe that this clicking on a button to give to others is a way out of actually giving monetary support to benefit others. Canadians believe that they are quite generous but in fact Canadians on average only donate approximately $200 a year, which isn't very high. I try to give as much as possible where and when I can. I think this hunger site is a way to make us feel like we are actually giving...but are we really? I believe that we should use this site as a way of reminding us that there are groups and organizations who would appreciate any support that we could offer. I believe there is nothing more gratifying in the world that helping others and I am sure others would agree.--- Daina Maslach
In my opinion, the issue has always been about increasing the awareness memory trigger. Nonprofit centres must 'ride' the multiplier curve of rapidly growing affiliations and overall consumer traffic in order to benefit from the core values of this communication revolution. Reviewing the www.thehungersite.com net traffic reports you will notice a healthy increase since it's inception indicating support from the growing online community. When a user clicks on a 'donate for free' site it costs them their valuable time, anonymity and desire not to accept interactive media from the net. It allows border line philanthropic people to take the first step.--- Craig Asano, Toronto, CA
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