Elements of an effective reward and recognition program
September 19, 1994; Canadian FundRaiser
Recognition for work well done motivates and inspires most people, but it is absolutely essential for volunteers. Even the most humble volunteer wants to know that they made a difference, which is why every plan for volunteer involvement must include a reward and recognition system. If you're not getting the involvement you need, it probably means that you need to review your current system, and to develop more creative and meaningful methods of recognition. There are two approaches you can use --- informal and formal.
Informal
Informal, spontaneous recognition can be given without much planning and effort. The most powerful motivator will be instant recognition. Some guidelines are:
- Match the reward to the volunteer. Get to know a volunteer and her/his personal preferences, so that you can recognize them in ways they feel are rewarding.
- Match the reward to the achievement. Consider the scope and significance of what has been accomplished. A long-term project or achievement deserves a more significant award than a one-time task.
- Make the reward timely and distinctive. A reward should be made immediately after the achievement. If there is a delay, it will lose its power to motivate. Also make clear why you are giving the reward.
Formal
Formal rewards and recognition are best for long-term contributions. These formal awards also lend credibility to more spontaneous, informal rewards.
- Define the criteria and objectives. Who is eligible, what is it for? When and where will it be given?
- Use meaningful awards. Pins, medallions, engraved name badges or plaques are suitable for all categories of volunteers. Keep in mind that high achievers like formal awards.
- Involve volunteers in defining and establishing the award. Include those that can nominate, are eligible for the award, and those who may be on the selection committee.
- Explain clearly how a volunteer can achieve the award. Promote the award in newsletters and computer bulletin boards. Feature past winners. Assure enough time for people to plan how they will achieve the award, and who they will nominate.
- Give out an award in a public forum, not a private office. Annual meetings or other special occasions are best. If a volunteer can't be there to accept, present the award at another event.
- Manage the award process consistently. Be true to the criteria. If the award is to be given annually, make sure that it happens. Everyone must view the evaluation process as fair. Don't delay presentations.
